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World Power Lawn & Garden Equipment

World demand to rise over 4% annually through 2017

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Worldwide demand for power lawn and garden equipment is forecast to rise more than four percent per year through 2017 to well over $20 billion. Growth in equipment sales will be supported by a recovery in the massive US market that will lead to increased spending on durable consumer goods and landscaping services. Demand will also rebound in Western Europe as the construction of new housing climbs following the Euro zone economic troubles in 2012. In developing areas of the world, particularly the Asia/Pacific region, sales of outdoor power equipment will be stimulated by households that will increasingly seek out multifamily residential properties with associated lawns and/or gardens, spurring growth in commercial lawn care equipment.


US, Canada, Western Europe to remain dominant markets

While power lawn and garden equipment sales in developing nations will record the largest advances in percentage terms through 2017, the US, Canada and Western Europe will continue to account for the vast majority of world demand. Consumers in these developed nations have high income levels that allow for discretionary purchases like power lawn and garden equipment, and landscaping services that utilize this equipment. Additionally, countries such as Canada, the United Kingdom, and the US have strong residential lawn and garden care cultures, and the lion's share of golf courses worldwide are located in these three nations.

Turf & grounds equipment to be fastest growing

Lawnmowers will continue to account for the biggest portion of sales among all product groups, owing primarily to the large number of homeowners that possess and maintain their own lawns in the US, Canada and Western Europe. In these areas, a lawnmower is considered an essential appliance for most homeowners, as these products are the only way to efficiently manicure a larger lawn. Turf and grounds equipment is expected to post the fastest market gains, driven by recoveries in the professional landscaping industries in many developed nations. Furthermore, a continuing trend toward urbanization of developing nations, including those in Asia and South America, will boost the use of public parks and other green spaces, increasing maintenance needs and bolstering demand for related equipment. Sales of aftermarket parts and attachments will rise at a slower rate than demand for new equipment, as economic growth in the US and Western Europe will boost per capita incomes, and prompting many users to discard older units that require repair and maintenance.

Commercial applications to experience fastest gains

Residential demand for power lawn and garden equipment will continue to account for the majority of all sales globally through 2017. However, demand for outdoor power equipment for commercial applications will grow at a faster pace going forward, fueled primarily by a recovery in the professional landscaping industries in industrialized nations. As technologies for batteries and electric motors continue to improve and the use of large battery-powered equipment becomes more economically viable, market expansion for electric equipment will outpace that for internal combustion engine-powered machinery. The growing popularity of robotic mowers will also contribute to gains in electric outdoor power equipment.

Study coverage

This upcoming Freedonia industry study, World Power Lawn & Garden Equipment, presents historical demand data for 2002, 2007, and 2012, plus forecasts for 2017 and 2022 by product, power source, market, world region, and for 21 countries. The study also considers market environment factors, evaluates company market share and profiles industry players worldwide.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • World Economic Outlook
    • Recent Historical Trends
    • Macroeconomic Outlook
  • Personal Income & Expenditure Trends
  • World Building Construction Expenditure Trends
  • World Demographic Outlook
    • Population
    • Urbanization Patterns
    • Household Formation Patterns
  • Lawn & Garden Equipment Pricing Patterns
  • Legal & Regulatory Issues
  • Technology & Product Innovation

III. WORLD SUPPLY & DEMAND

  • General
  • Regional Overview
    • Demand
    • Production
    • International Trade
  • Demand by Product
    • Lawnmowers
    • Turf & Grounds Equipment
    • Trimmers & Edgers
    • Other Equipment
    • Parts & Attachments
  • Demand by Market
    • Residential
    • Commercial
  • Demand by Power Source
    • Internal Combustion Engine
    • Electric

IV. NORTH AMERICA

  • General
  • Supply & Demand
  • Power Lawn & Garden Equipment Outlook
  • United States
  • Canada
  • Mexico

V. WESTERN EUROPE

  • General
  • Supply & Demand
  • Power Lawn & Garden Equipment Outlook
  • Germany
  • France
  • United Kingdom
  • Sweden
  • Belgium
  • Netherlands
  • Italy
  • Spain
  • Other Western Europe

VI. ASIA/PACIFIC

  • General
  • Supply & Demand
  • Power Lawn & Garden Equipment Outlook
  • Australia
  • China
  • Japan
  • New Zealand
  • India
  • South Korea
  • Other Asia/Pacific

VII. OTHER REGIONS

  • Central & South America
    • General
    • Supply & Demand
    • Power Lawn & Garden Equipment Outlook
    • Brazil
    • Other Central & South America
  • Eastern Europe
    • General
    • Supply & Demand
    • Power Lawn & Garden Equipment Outlook
    • Russia
    • Poland
    • Other Eastern Europe
  • Africa/Mideast
    • General
    • Supply & Demand
    • Power Lawn & Garden Equipment Outlook
    • South Africa
    • Other Africa/Mideast

VIII. INDUSTRY STRUCTURE

  • General
  • Industry Composition
  • Market Share
  • Product Development
  • Manufacturing
  • Marketing
  • Distribution
  • Cooperative Agreements
  • Financial Requirements
  • Mergers, Acquisitions, & Industry Restructuring

COMPANY PROFILES

  • Alamo Group Incorporated
  • AL-KO Kober AG
  • Ariens Company
  • Bad Boy Mowers Incorporated
  • Black & Decker, see Stanley Black & Decker
  • Blount International Incorporated
  • Bomford Turner, see Alamo Group
  • Bosch (Robert) GmbH
  • Briggs & Stratton Corporation
  • Bush Hog, see Alamo Group
  • Bynorm, see Ariens
  • Cifarelli SpA
  • Companhia Caetano Branco, see Briggs & Stratton
  • Country Home Products Incorporated
  • CT Farm & Country, see Alamo Group
  • Deere & Company
  • DR Power Equipment, see Country Home Products
  • Draper Tools Limited
  • Earthmaster, see Alamo Group
  • Eastman Industries
  • ECHO, see Yamabiko
  • Emak Group
  • Excel Industries Incorporated
  • Exmark Manufacturing, see Toro
  • Giant-Vac Manufacturing, see Metalcraft of Mayville
  • Global Garden Products Group
  • Grasshopper, see Moridge Manufacturing
  • Greenman Machinery Company
  • Hayter, see Toro
  • Henke Manufacturing, see Alamo Group
  • Herschel-Adams, see Alamo Group
  • Homelite Consumer Products, see Techtronic Industries
  • Honda Motor Company Limited
  • Husqvarna AB
  • Ingersoll Tractor, see Eastman Industries
  • Jacobsen, see Textron
  • Jiangsu Linhai Group
  • Kawasaki Heavy Industries Limited
  • Kubota Corporation
  • Lawn Solutions Commercial Products, see Toro
  • Lawn-Boy, see Toro
  • LEO Group Company Limited
  • Liaocheng Changchi Gardening & Horticulture Machinery Company Limited
  • Makita Corporation
  • Marunaka Limited
  • Maruyama Manufacturing Company Incorporated
  • Masport NZ Limited
  • McConnel, see Alamo Group
  • McLane Manufacturing Incorporated
  • Metalcraft of Mayville Incorporated
  • Moridge Manufacturing Incorporated
  • MTD Products Incorporated
  • Neutron Mowers, see Country Home Products
  • Ransomes Jacobsen, see Textron
  • Rhino, see Alamo Group
  • Rousseau, see Alamo Group
  • Scag Power Equipment, see Metalcraft of Mayville
  • Schiller Grounds Care Incorporated
  • Schulte Industries, see Alamo Group
  • Shandong Huasheng Zhongtian Machinery Group Company Limited
  • SMA, see Alamo Group
  • Spearhead Machinery, see Alamo Group
  • Stanley Black & Decker Incorporated
  • Stens, see Ariens
  • STIHL Holding AG & Company KG
  • Swisher Mower & Machine Company
  • Techtronic Industries Company Limited
  • Tenco, see Alamo Group
  • Textron Incorporated
  • Tiger, see Alamo Group
  • Toro Company
  • Twose of Tiverton, see Alamo Group
  • Valu-Bilt, see Alamo Group
  • Viking, see STIHL
  • Wenling LEO Garden Machinery, see LEO Group
  • Yamabiko Corporation
  • Yangzhou Weibang Garden Machine Company Limited
  • Zama, see STIHL
  • Zhejiang Kangli Industrial & Trading Company Limited
  • Zhejiang Leo, see LEO Group
  • Other Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • 1 World Gross Domestic Product by Region
  • 2 World Per Capita Gross Domestic Product by Region
  • 3 World Building Construction Expenditures by Region
  • 4 World Population by Region
  • 5 World Urban Population by Region
  • 6 World Households by Region

SECTION III -- WORLD SUPPLY & DEMAND

  • 1 World Power Lawn & Garden Equipment Demand by Region
  • 2 World Power Lawn & Garden Equipment Shipments by Region
  • 3 World Power Lawn & Garden Equipment Net Exports by Region
  • 4 World Power Lawn & Garden Equipment Demand by Product
  • 5 World Lawnmower Demand by Region
  • 6 World Turf & Grounds Equipment Demand by Region
  • 7 World Trimmer & Edger Demand by Region
  • 8 World Demand for Other Power Lawn & Garden Equipment by Region
  • 9 World Power Lawn & Garden Equipment Parts & Attachments Demand by Region
  • 10 World Power Lawn & Garden Equipment Demand by Market
  • 11 World Residential Power Lawn & Garden Equipment Demand by Region
  • 12 World Commercial Power Lawn & Garden Equipment Demand by Region
  • 13 World Power Lawn & Garden Equipment Demand by Power Source
  • 14 World Internal Combustion Engine Lawn & Garden Equipment Demand by Region
  • 15 World Electric Power Lawn & Garden Equipment Demand by Region

SECTION IV -- NORTH AMERICA

  • 1 North America: Power Lawn & Garden Equipment Supply & Demand
  • 2 North America: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 3 United States: Power Lawn & Garden Equipment Supply & Demand
  • 4 United States: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 5 Canada: Power Lawn & Garden Equipment Supply & Demand
  • 6 Canada: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 7 Mexico: Power Lawn & Garden Equipment Supply & Demand
  • 8 Mexico: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source

SECTION V -- WESTERN EUROPE

  • 1 Western Europe: Power Lawn & Garden Equipment Supply & Demand
  • 2 Western Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 3 Germany: Power Lawn & Garden Equipment Supply & Demand
  • 4 Germany: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 5 France: Power Lawn & Garden Equipment Supply & Demand
  • 6 France: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 7 United Kingdom: Power Lawn & Garden Equipment Supply & Demand
  • 8 United Kingdom: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 9 Sweden: Power Lawn & Garden Equipment Supply & Demand
  • 10 Sweden: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 11 Belgium: Power Lawn & Garden Equipment Supply & Demand
  • 12 Belgium: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 13 Netherlands: Power Lawn & Garden Equipment Supply & Demand
  • 14 Netherlands: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 15 Italy: Power Lawn & Garden Equipment Supply & Demand
  • 16 Italy: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 17 Spain: Power Lawn & Garden Equipment Supply & Demand
  • 18 Spain: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 19 Other Western Europe: Power Lawn & Garden Equipment Supply & Demand
  • 20 Other Western Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source

SECTION VI -- ASIA/PACIFIC

  • 1 Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand
  • 2 Asia/Pacific: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 3 Australia: Power Lawn & Garden Equipment Supply & Demand
  • 4 Australia: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 5 China: Power Lawn & Garden Equipment Supply & Demand
  • 6 China: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 7 Japan: Power Lawn & Garden Equipment Supply & Demand
  • 8 Japan: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 9 New Zealand: Power Lawn & Garden Equipment Supply & Demand
  • 10 New Zealand: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 11 India: Power Lawn & Garden Equipment Supply & Demand
  • 12 India: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 13 South Korea: Power Lawn & Garden Equipment Supply & Demand
  • 14 South Korea: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 15 Other Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand
  • 16 Other Asia/Pacific: Power Lawn & Garden EquipmentDemand by Type, Market, & Power Source

SECTION VII -- OTHER REGIONS

  • 1 Central & South America: Power Lawn & Garden Equipment Supply & Demand
  • 2 Central & South America: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 3 Brazil: Power Lawn & Garden Equipment Supply & Demand
  • 4 Brazil: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 5 Other Central & South America: Power Lawn & Garden Equipment Supply & Demand
  • 6 Other Central & South America: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 7 Eastern Europe: Power Lawn & Garden Equipment Supply & Demand
  • 8 Eastern Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 9 Russia: Power Lawn & Garden Equipment Supply & Demand
  • 10 Russia: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 11 Poland: Power Lawn & Garden Equipment Supply & Demand
  • 12 Poland: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 13 Other Eastern Europe: Power Lawn & Garden Equipment Supply & Demand
  • 14 Other Eastern Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 15 Africa/Mideast: Power Lawn & Garden Equipment Supply & Demand
  • 16 Africa/Mideast: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 17 South Africa: Power Lawn & Garden Equipment Supply & Demand
  • 18 South Africa: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source
  • 19 Other Africa/Mideast: Power Lawn & Garden Equipment Supply & Demand
  • 20 Other Africa/Mideast: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source

SECTION VIII -- INDUSTRY STRUCTURE

  • 1 Power Lawn & Garden Equipment Sales by Company, 2012
  • 2 Selected Cooperative Agreements
  • 3 Selected Acquisitions & Divestitures

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • 1 World Power Lawn & Garden Equipment Pricing Deflators, 2002-2022

SECTION III -- WORLD SUPPLY & DEMAND

  • 1 World Power Lawn & Garden Equipment Demand by Region, 2012
  • 2 World Power Lawn & Garden Equipment Demand: Projected 2012-2017 Annual Rate of Growth
  • 3 World Power Lawn & Garden Equipment Shipments by Region, 2012
  • 4 World Power Lawn & Garden Equipment Demand by Product, 2012

SECTION IV -- NORTH AMERICA

  • 1 North America: Power Lawn & Garden Equipment Demand by Country, 2012

SECTION V -- WESTERN EUROPE

  • 1 Western Europe: Power Lawn & Garden Equipment Demand by Country, 2012

SECTION VI -- ASIA/PACIFIC

  • 1 Asia/Pacific: Power Lawn & Garden Equipment Demand by Country, 2012

SECTION VII -- OTHER REGIONS

  • 1 Eastern Europe: Power Lawn & Garden Equipment Demand by Country, 2012

SECTION VIII -- INDUSTRY STRUCTURE

  • 1 World Power Lawn & Garden Equipment Market Share, 2012
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