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Alternative Sweeteners



US demand to rise 3.3% annually through 2015

US demand for alternative sweeteners is forecast to advance 3.3 percent annually through 2015 to $1.4 billion. Gains will be led by continuing market penetration of relatively new entrants to the industry, including the stevia extract rebiana-A (reb-A). More mature segments of the market, including high intensity sweeteners (such as sucralose) and polyols (such as sorbitol) will see more restrained, though still healthy, increases in demand. Market trends favoring less processed ingredients will drive well publicized usage of sweeteners that can be marketed as " natural." However, further consumer preference for reduced-calorie foods and beverages will ensure the ongoing use of ubiquitous sweeteners such as aspartame.

High intensity sweeteners to remain largest segment

High intensity sweeteners, despite the drag of a declining soft drink market, will remain the largest product category among alternative sweeteners. This leadership position is rooted in their continuing domination of the large diet soft drink and tabletop sweetener markets. Aspartame will remain the leader in diet soft drinks, while the tabletop market will continue to be dominated by sucralose. Growth in other markets will be healthy, although high intensity sweeteners are used in much lower quantities outside of their two mainstay applications.

Though expected to remain a fairly small share of the overall market, newer alternative sweeteners will register by far the fastest growth and generate the most interest among food and beverage processors, as well as among consumers. The 2008 FDA approval of reb-A led to high-profile introductions of stevia-based products, such as tabletop sweeteners, juice beverages, fruit drinks, flavored waters and soft drinks, many of which have met with strong consumer favor. In 2010, the FDA approved luo han guo (monk fruit) for use in the US; while this product's potential remains to be seen, its natural profile is on trend with current consumer purchasing decisions. Furthermore, full-calorie agave nectar is gaining traction due to its positioning as a natural alternative to highly processed high fructose corn syrup.

Polyols, a mainstay of the alternative sweetener market, will register solid growth in demand. Xylitol will see gains above the segment average as it expands its presence in such applications as chewing gum, where it benefits from a unique profile in adding sweetness, enhancing minty flavors and actually improving dental health.

Tabletop sweeteners to overtake confections as largest food market

While demand in diet soft drinks, the largest single outlet for alternative sweeteners, will decline, other applications will offer solid opportunities for growth as food processors and consumers seek healthier food options with fewer calories and less high fructose corn syrup. This trend will lead to above average gains for acesulfame potassium (ace-K) and sucralose, as well as for low-calorie polyols such as erythritol and xylitol, and newer options such as reb-A. By 2015, tabletop sweeteners will overtake candy and confection applications as the largest segment of the food market for alternative sweeteners. Sucralose-based sweeteners will maintain dominance, though inroads will be made by newer products with a natural profile. Other markets, including personal care products and pharmaceuticals, will remain fairly small.

Study coverage

This new Freedonia industry study, Alternative Sweeteners, presents historical demand data (2000, 2005, 2010) and forecasts for 2015 and 2020 by product and market. The study also considers market environment factors, evaluates company market share and profiles 26 industry players.

Table of Contents




  • General
  • Demographic Trends
  • Macroeconomic Overview
  • Consumer Spending
  • Dietetic Food Overview
  • Health Overview
    • Diabetes
    • Weight-Related Conditions
  • Pricing & Product Mix
  • Regulatory Overview
  • International Activity
  • Foreign Trade


  • General
  • Conventional Sweetener Overview
    • Sucrose
    • Corn Sweeteners
      • High Fructose Corn Syrup (HFCS)
      • Other Corn Sweeteners
    • Other Conventional Sweeteners
  • Sugar Equivalency


  • General
  • High Intensity Sweeteners
  • Aspartame
    • Markets
    • Suppliers
    • Sucralose
    • Markets
    • Suppliers
    • Saccharin
    • Markets
    • Suppliers
    • Acesulfame Potassium (Ace-K)
    • Markets
    • Suppliers
    • Neotame
  • Polyols
    • Sorbitol
    • Mannitol
    • Xylitol
    • Maltitol
    • Erythritol
    • Other Polyols
  • Other Alternative Sweeteners
    • Stevia
    • Other
      • Agave Nectar
      • All Other


  • General
  • Food
    • Food Industry Overview
    • Alternative Sweetener Demand
    • Candy & Confections
      • Candy & Confections Outlook
      • Alternative Sweetener Demand
        • Chewing Gum
        • Chocolate Candy
        • Other Candy & Confections
    • Tabletop Sweeteners
      • Tabletop Sweetener Overview
      • Alternative Sweetener Demand
    • Dairy Products
      • Dairy Product Overview
      • Alternative Sweetener Demand
    • Other Food Products
  • Beverages
    • Beverage Industry Overview
    • Alternative Sweetener Demand
    • Carbonated Soft Drinks
      • Carbonated Soft Drink Overview
      • Alternative Sweetener Demand
    • Other Beverages
      • Other Beverage Overview
      • Alternative Sweetener Demand
  • Personal Care Products
    • Personal Care Product Overview
    • Alternative Sweetener Demand
  • Pharmaceuticals
    • Pharmaceutical Industry Overview
    • Alternative Sweetener Demand


  • General
  • Market Share
  • Formulators
  • Competitive Strategies
  • Cooperative Agreements
  • Research & Development
  • Marketing
  • Distribution


  • Ajinomoto Company Incorporated
  • Alberto Culver, see Unilever Group
  • Alcan International Network USA, see Rio Tinto Group
  • Archer-Daniels-Midland Company
  • Arnhem Group
  • BENEO, see Sudzucker
  • BioPlus Life Sciences, see Pharmed Medicare
  • Cargill Incorporated
  • Celanese Corporation
  • Corn Products International Incorporated
  • Cumberland Packing Corporation
  • Danisco, see DuPont (EI) de Nemours
  • DuPont (EI) de Nemours
  • JMC Corporation
  • Johnson & Johnson
  • LycoRed, see Makhteshim Agan Industries
  • Makhteshim Agan Industries Limited
  • McNeil Nutritionals, see Johnson & Johnson
  • Merisant Company
  • Mitsubishi Corporation
  • Natural Sweet Ventures, see PureCircle
  • NOW Health Group Incorporated
  • NutraSweet Company
  • Nutrinova Nutrition Specialties & Food Ingredients, see Celanese
  • Pharmed Medicare Private Limited
  • PMC Global Incorporated
  • PureCircle Limited
  • Rio Tinto Group
  • Roquette Freres SA
  • San Fu Chemical Company Limited
  • Sudzucker AG
  • Sugar Foods Corporation
  • Tate & Lyle plc
  • Unilever Group
  • United American Industries Incorporated
  • Whole Earth Sweetener, see Merisant
  • Wisdom Natural Brands, see United American Industries
  • Other Companies Mentioned in Study



  • Summary Table


  • 1 Population & Households
  • 2 Macroeconomic Indicators
  • 3 Personal Consumption Expenditures
  • 4 Diabetes & Obesity Conditions
  • 5 Selected Alternative Sweetener Prices


  • 1 Sweetener Demand by Type & Market
  • 2 Conventional Sweetener Demand by Type
  • 3 Sucrose Demand by Market
  • 4 Corn Sweetener Demand by Type & Market
  • 5 High Fructose Corn Syrup (HFCS) Demand by Type & Market
  • 6 Other Corn Sweetener Demand by Type & Market
  • 7 Other Conventional Sweetener Demand by Type
  • 8 Sugar Equivalency


  • 1 Alternative Sweetener Demand by Type
  • 2 High Intensity Sweetener Demand by Type
  • 3 Aspartame Demand by Market
  • 4 Sucralose Demand by Market
  • 5 Saccharin Demand by Market
  • 6 Acesulfame Potassium (Ace-K) Demand by Market
  • 7 Neotame Demand by Market
  • 8 Polyol Demand by Type
  • 9 Sorbitol Demand by Market
  • 10 Mannitol Demand by Market
  • 11 Xylitol Demand by Market
  • 12 Maltitol Demand by Market
  • 13 Erythritol Demand by Market
  • 14 Other Polyol Demand by Market
  • 15 Stevia Demand by Type & Market
  • 16 Other Alternative Sweeteners Demand by Type & Market


  • 1 Alternative Sweetener Demand by Market
  • 2 Food Shipments
  • 3 Food Markets for Alternative Sweeteners
  • 4 Candy & Confection Shipments
  • 5 Candy & Confection Market for Alternative Sweeteners
  • 6 Chewing Gum Market for Alternative Sweeteners
  • 7 Chocolate Candy Market for Alternative Sweeteners
  • 8 Other Candy & Confection Market for Alternative Sweeteners
  • 9 Tabletop Market for Alternative Sweeteners
  • 10 Dairy Shipments
  • 11 Dairy Market for Alternative Sweeteners
  • 12 Other Food Markets for Alternative Sweeteners
  • 13 Beverage Production
  • 14 Beverage Markets for Alternative Sweeteners
  • 15 Carbonated Soft Drink Production
  • 16 Carbonated Soft Drink Market for Alternative Sweeteners
  • 17 Other Beverage Production
  • 18 Other Beverage Markets for Alternative Sweeteners
  • 19 Cosmetic & Toiletry Shipments
  • 20 Personal Care Product Market for Alternative Sweeteners
  • 21 Pharmaceutical Supply & Demand
  • 22 Pharmaceutical Market for Alternative Sweeteners


  • 1 US Alternative Sweetener Sales by Company, 2010
  • 2 Selected Cooperative Agreements



  • 1 Sweetener Demand by Market, 2010
  • 2 Conventional Sweetener Demand by Type, 2010


  • 1 Alternative Sweetener Demand by Type: Volume & Value, 2010
  • 2 High Intensity Sweetener Demand by Type, 2010


  • 1 Alternative Sweetener Demand by Market, 2010 106
  • 2 Food Markets for Alternative Sweeteners, 2010 112


  • 1 Alternative Sweetener Market Share, 2010 168
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