US demand for alternative sweeteners is forecast to advance 3.3 percent
annually through 2015 to $1.4 billion. Gains will be led by continuing market
penetration of relatively new entrants to the industry, including the stevia
extract rebiana-A (reb-A). More mature segments of the market, including high
intensity sweeteners (such as sucralose) and polyols (such as sorbitol) will
see more restrained, though still healthy, increases in demand. Market trends
favoring less processed ingredients will drive well publicized usage of
sweeteners that can be marketed as " natural." However, further consumer
preference for reduced-calorie foods and beverages will ensure the ongoing use
of ubiquitous sweeteners such as aspartame.
High intensity sweeteners to remain largest segment
High intensity sweeteners, despite the drag of a declining soft drink market,
will remain the largest product category among alternative sweeteners. This
leadership position is rooted in their continuing domination of the large diet
soft drink and tabletop sweetener markets. Aspartame will remain the leader in
diet soft drinks, while the tabletop market will continue to be dominated by
sucralose. Growth in other markets will be healthy, although high intensity
sweeteners are used in much lower quantities outside of their two mainstay
applications.
Though expected to remain a fairly small share of the overall market, newer
alternative sweeteners will register by far the fastest growth and generate
the most interest among food and beverage processors, as well as among
consumers. The 2008 FDA approval of reb-A led to high-profile introductions of
stevia-based products, such as tabletop sweeteners, juice beverages, fruit
drinks, flavored waters and soft drinks, many of which have met with strong
consumer favor. In 2010, the FDA approved luo han guo (monk fruit) for use in
the US; while this product's potential remains to be seen, its natural profile
is on trend with current consumer purchasing decisions. Furthermore,
full-calorie agave nectar is gaining traction due to its positioning as a
natural alternative to highly processed high fructose corn syrup.
Polyols, a mainstay of the alternative sweetener market, will register solid
growth in demand. Xylitol will see gains above the segment average as it
expands its presence in such applications as chewing gum, where it benefits
from a unique profile in adding sweetness, enhancing minty flavors and
actually improving dental health.
Tabletop sweeteners to overtake confections as largest food market
While demand in diet soft drinks, the largest single outlet for alternative
sweeteners, will decline, other applications will offer solid opportunities
for growth as food processors and consumers seek healthier food options with
fewer calories and less high fructose corn syrup. This trend will lead to
above average gains for acesulfame potassium (ace-K) and sucralose, as well as
for low-calorie polyols such as erythritol and xylitol, and newer options such
as reb-A. By 2015, tabletop sweeteners will overtake candy and confection
applications as the largest segment of the food market for alternative
sweeteners. Sucralose-based sweeteners will maintain dominance, though inroads
will be made by newer products with a natural profile. Other markets,
including personal care products and pharmaceuticals, will remain fairly small.
Study coverage
This new Freedonia industry study, Alternative Sweeteners, presents historical
demand data (2000, 2005, 2010) and forecasts for 2015 and 2020 by product and
market. The study also considers market environment factors, evaluates company
market share and profiles 26 industry players.
Table of Contents
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Demographic Trends
Macroeconomic Overview
Consumer Spending
Dietetic Food Overview
Health Overview
Diabetes
Weight-Related Conditions
Pricing & Product Mix
Regulatory Overview
International Activity
Foreign Trade
III. SWEETENER OVERVIEW
General
Conventional Sweetener Overview
Sucrose
Corn Sweeteners
High Fructose Corn Syrup (HFCS)
Other Corn Sweeteners
Other Conventional Sweeteners
Sugar Equivalency
IV. PRODUCTS
General
High Intensity Sweeteners
Aspartame
Markets
Suppliers
Sucralose
Markets
Suppliers
Saccharin
Markets
Suppliers
Acesulfame Potassium (Ace-K)
Markets
Suppliers
Neotame
Polyols
Sorbitol
Mannitol
Xylitol
Maltitol
Erythritol
Other Polyols
Other Alternative Sweeteners
Stevia
Other
Agave Nectar
All Other
V. MARKETS
General
Food
Food Industry Overview
Alternative Sweetener Demand
Candy & Confections
Candy & Confections Outlook
Alternative Sweetener Demand
Chewing Gum
Chocolate Candy
Other Candy & Confections
Tabletop Sweeteners
Tabletop Sweetener Overview
Alternative Sweetener Demand
Dairy Products
Dairy Product Overview
Alternative Sweetener Demand
Other Food Products
Beverages
Beverage Industry Overview
Alternative Sweetener Demand
Carbonated Soft Drinks
Carbonated Soft Drink Overview
Alternative Sweetener Demand
Other Beverages
Other Beverage Overview
Alternative Sweetener Demand
Personal Care Products
Personal Care Product Overview
Alternative Sweetener Demand
Pharmaceuticals
Pharmaceutical Industry Overview
Alternative Sweetener Demand
VI. INDUSTRY STRUCTURE
General
Market Share
Formulators
Competitive Strategies
Cooperative Agreements
Research & Development
Marketing
Distribution
COMPANY PROFILES
Ajinomoto Company Incorporated
Alberto Culver, see Unilever Group
Alcan International Network USA, see Rio Tinto Group
Archer-Daniels-Midland Company
Arnhem Group
BENEO, see Sudzucker
BioPlus Life Sciences, see Pharmed Medicare
Cargill Incorporated
Celanese Corporation
Corn Products International Incorporated
Cumberland Packing Corporation
Danisco, see DuPont (EI) de Nemours
DuPont (EI) de Nemours
JMC Corporation
Johnson & Johnson
LycoRed, see Makhteshim Agan Industries
Makhteshim Agan Industries Limited
McNeil Nutritionals, see Johnson & Johnson
Merisant Company
Mitsubishi Corporation
Natural Sweet Ventures, see PureCircle
NOW Health Group Incorporated
NutraSweet Company
Nutrinova Nutrition Specialties & Food Ingredients, see Celanese
Pharmed Medicare Private Limited
PMC Global Incorporated
PureCircle Limited
Rio Tinto Group
Roquette Freres SA
San Fu Chemical Company Limited
Sudzucker AG
Sugar Foods Corporation
Tate & Lyle plc
Unilever Group
United American Industries Incorporated
Whole Earth Sweetener, see Merisant
Wisdom Natural Brands, see United American Industries
Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Population & Households
2 Macroeconomic Indicators
3 Personal Consumption Expenditures
4 Diabetes & Obesity Conditions
5 Selected Alternative Sweetener Prices
SECTION III -- SWEETENER OVERVIEW
1 Sweetener Demand by Type & Market
2 Conventional Sweetener Demand by Type
3 Sucrose Demand by Market
4 Corn Sweetener Demand by Type & Market
5 High Fructose Corn Syrup (HFCS) Demand by Type & Market
6 Other Corn Sweetener Demand by Type & Market
7 Other Conventional Sweetener Demand by Type
8 Sugar Equivalency
SECTION IV -- PRODUCTS
1 Alternative Sweetener Demand by Type
2 High Intensity Sweetener Demand by Type
3 Aspartame Demand by Market
4 Sucralose Demand by Market
5 Saccharin Demand by Market
6 Acesulfame Potassium (Ace-K) Demand by Market
7 Neotame Demand by Market
8 Polyol Demand by Type
9 Sorbitol Demand by Market
10 Mannitol Demand by Market
11 Xylitol Demand by Market
12 Maltitol Demand by Market
13 Erythritol Demand by Market
14 Other Polyol Demand by Market
15 Stevia Demand by Type & Market
16 Other Alternative Sweeteners Demand by Type & Market
SECTION V -- MARKETS
1 Alternative Sweetener Demand by Market
2 Food Shipments
3 Food Markets for Alternative Sweeteners
4 Candy & Confection Shipments
5 Candy & Confection Market for Alternative Sweeteners
6 Chewing Gum Market for Alternative Sweeteners
7 Chocolate Candy Market for Alternative Sweeteners
8 Other Candy & Confection Market for Alternative Sweeteners
9 Tabletop Market for Alternative Sweeteners
10 Dairy Shipments
11 Dairy Market for Alternative Sweeteners
12 Other Food Markets for Alternative Sweeteners
13 Beverage Production
14 Beverage Markets for Alternative Sweeteners
15 Carbonated Soft Drink Production
16 Carbonated Soft Drink Market for Alternative Sweeteners
17 Other Beverage Production
18 Other Beverage Markets for Alternative Sweeteners
19 Cosmetic & Toiletry Shipments
20 Personal Care Product Market for Alternative Sweeteners
21 Pharmaceutical Supply & Demand
22 Pharmaceutical Market for Alternative Sweeteners
SECTION VI -- INDUSTRY STRUCTURE
1 US Alternative Sweetener Sales by Company, 2010
2 Selected Cooperative Agreements
LIST OF CHARTS
SECTION III -- SWEETENER OVERVIEW
1 Sweetener Demand by Market, 2010
2 Conventional Sweetener Demand by Type, 2010
SECTION IV -- PRODUCTS
1 Alternative Sweetener Demand by Type: Volume & Value, 2010
2 High Intensity Sweetener Demand by Type, 2010
SECTION V -- MARKETS
1 Alternative Sweetener Demand by Market, 2010 106
2 Food Markets for Alternative Sweeteners, 2010 112
SECTION VI -- INDUSTRY STRUCTURE
1 Alternative Sweetener Market Share, 2010 168
Alternative Sweeteners published by The Freedonia Group in December 28, 2011. This report consists of 231 Pages and the price starts from US $ 4900.
The contents of this page may be different from the latest version. Please contact us for details.
Press Release
US Demand for Alternative Sweeteners to Reach $1.4 Billion in 2015
January 6th, 2012
Global Information Inc. would like to present a new market research report, "Alternative Sweeteners" by The Freedonia Group.
US demand for alternative sweeteners is expected to advance 3.3 percent annually through 2015 to $1.4 billion. Gains will be led by continuing market penetration of relatively new entrants to the industry, including the stevia extract rebaudioside-A (reb-A). The more mature segments of the market -- high intensity sweeteners (such as aspartame) and polyols (including sorbitol) -- will see more restrained, though still healthy, increases in demand. Market trends favoring less processed ingredients will drive well-publicized usage of sweeteners that can be marketed as being "natural." However, continuing consumer preference for reduced calorie foods and beverages will ensure the ongoing use of ubiquitous sweeteners such as aspartame. These and other trends are presented in Alternative Sweeteners, a new study from The Freedonia Group.
Despite the drag of a declining soft drink market, high intensity sweeteners will remain the largest product category among alternative sweeteners, a leadership position rooted in their continuing domination of the large diet soft drink and tabletop sweetener markets. Aspartame will remain the leader in diet soft drinks, while the tabletop market will continue to be dominated by sucralose. Growth in other markets will be healthy, although high intensity sweeteners are used in much lower quantities outside of their two mainstay applications.
Though expected to remain a fairly small share of the overall market, newer alternative sweeteners will register by far the fastest growth and generate the most interest among food and beverage processors, as well as among consumers. The Food and Drug Administration (FDA) approval of reb-A in late 2008 led to high-profile introductions of stevia-based products, such as tabletop sweeteners (e.g., Cargills TRUVIA), juice beverages, fruit drinks, flavored waters and soft drinks, many of which have met with consumer favor. In 2010, the FDA approved luo han guo (monk fruit) for use as a sweetener in the US; while this products potential remains to be seen, its natural profile is on trend with current consumer purchasing decisions. Furthermore, full-calorie agave nectar is gaining traction due to its natural positioning as an alternative to high fructose corn syrup.
