World demand for pressure sensitive adhesive (PSA) tapes is projected to rise 5.6 percent per year through 2016 to 43.5 billion square meters. In value terms, sales of PSA tapes will increase 5.7 percent annually to $37 billion in 2016. This represents a significant improvement from the 2006-2011 period, which was negatively affected by the recent global economic slowdown. In particular, advances will be driven by an acceleration in manufacturing activity. Among the various tape backing materials, the best gains are expected for polypropylene products and value added specialty tapes including foam and fiberglass types.
In 2011, carton sealing tapes accounted for 67 percent of the global pressure sensitive tape market (in volume terms). Demand will be bolstered by an upswing in the processed food and beverage manufacturing sector, which is the largest single user of corrugated box packaging. Carton sealing tape sales will continue to outpace box demand as tapes capture additional market share from alternative box sealing solutions such as glue.
Demand for masking tapes will see a significant acceleration, boosted by strong improvements in building construction expenditures, including architectural paint projects. An acceleration in motor vehicle production, another important masking tape market, will further contribute to demand gains.
Good opportunities will also be found in the electrical and electronic, doublesided, medical, and other tape segments, though growth in these applications will stem from relatively smaller bases. Advances, especially for electronic types, will be fueled by fast growing end use markets. Double-sided bonding tapes will further supplant alternative joining and sealing techniques in a range of industrial applications, while PSA medical and surgical tapes are expected to continue to replace traditional bandages.
The Asia/Pacific region will see the most rapid gains and remain the largest regional market in the world, due to its large manufacturing industries. Central and South America, Eastern Europe, and the Africa/Mideast region will also experience healthy growth, though advances in these areas will stem from much lower base levels (collectively, these three regions only accounted for 15 percent of global pressure sensitive tape demand in 2011). Overall, the fastest growth will be seen in Asia, specifically in India, China, and Indonesia. In particular, China alone will account for close to one-half of global pressure sensitive tape market volume gains between 2011 and 2016.
In contrast, advances will be below average in North America and Western Europe, where markets are more established. The US, which accounted for 18 percent of global sales volume in 2011, will remain the second largest national pressure sensitive tape market in the world, after China. Other large, but generally mature markets include Japan and Germany. While Japan will continue to be one of the largest national markets in the world, the country is forecast to see the slowest growth rate through 2016. Nonetheless, good opportunities remain in developed countries, especially for technical tapes, due to the development of new specialty applications such as electrically conductive adhesive tapes for telecommunications equipment.
This upcoming Freedonia industry study, World Pressure Sensitive Tapes, presents historical demand data (2001, 2006 and 2011) and forecasts for 2016 and 2021 by type, material, world region and for 22 countries. The study also considers market environment factors, evaluates company market share and profiles global industry competitors.