Demand for pouches in the US is forecast to reach $9.4 billion in 2018, fueled by above average gains for stand-up pouches stemming from sustainability, function, and marketing advantages over alternative packaging media. Advances for stand-up pouches will be well above those of most other packaging types, resulting from growing interest among packaged goods companies. This interest is based on savings achieved in shipping costs due to the lighter weight and lower material use of stand-up pouches compared to rigid containers. Also supporting gains will be the ability of stand-up pouches to differentiate products on store shelves due to their use of high quality graphics. In addition, heightened use of reclosing and dispensing components will increase the competitiveness of pouches against rigid containers.
In flat pouches, the fastest growth will be seen in four-side-seal pouches, driven by rising demand in medical and pharmaceutical markets and in food applications such as meat, poultry, and seafood, and sauces and condiments. In addition, robust growth is expected in smaller nonfood uses such as soaps and detergents. Flat pouch advances will also be supported by improved barrier structures and the incorporation of such convenience features as resealable closures, spouts, and tear notches. Spouted pouches are expected to register double-digit growth through 2018, driven by expanding use of pouches in general, along with the functionality and convenient dispensing afforded by spouts. Baby food, sauces and condiments, and other processed food applications will offer solid opportunities for spouted pouches. Spouted pouches for baby food provide advantages in terms of portability and convenience as they enable self feeding. Rapid advances are also expected in the beverage market as spouted pouches become more common with alcoholic beverages, premixed cocktails, sports drinks, and energy drinks.
Growth in nonfood markets will outpace the overall average as a result of solid opportunities in consumer product uses due to rapid growth in demand for unit dose laundry products packaged in dissolvable pouches coupled with sustainability initiatives spurring switches to pouches. Strong growth is anticipated in refill packages for soaps and household cleaning products resulting from such pouch benefits as reclosable zippers, spouts, carrying handles, and reduced shipping costs compared with rigid containers. In medical and pharmaceutical markets, advances will be aided by growing usage of unit-of-use packaging. Food and beverage markets accounted for 80 percent of pouch demand in 2013. Stand-up pouch demand will outpace that of flat pouches based on their combination of performance, strong shelf appeal, user friendliness, and green qualities due to their lighter weight and reduced material use. Value gains will also be fueled by heightened demand for largersized pouches, spouted pouches, pouches with carrying features, and pouches that use self-venting films to enable steam cooking of contents in the package. Through 2018, the fastest growing food and beverage applications for pouches will be pet food and meat, poultry, and seafood.
This Freedonia industry study, “Pouches”, presents historical demand data for 2003, 2008 and 2013, as well as forecasts for 2018 and 2023 by type, market, product feature and production method. The study also considers market environment factors, details industry structure, evaluates company market share and profiles more than 35 competitors in the US industry.