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Market Research Report

Residential Kitchen & Bath Countertops in China to 2012 (Industry forecasts for 2012 & 2017)

Published by The Freedonia Group
Published February, 2009 Product code 81922
Content info 231 PAGES
Price
US $ 5100 Hard Copy
US $ 5100 PDF by E-mail (Single User License)
US $ 5700 Hard Copy and PDF by E-mail (Single user license)
US $ 7700 PDF by E-mail (Corporate license)


Residential Kitchen & Bath Countertops in China to 2012 (Industry forecasts for 2012 & 2017) published by The Freedonia Group in February, 2009. This report consists of 231 PAGES and the price starts from US $ 5100.

Introduction

Abstract

Value demand to rise 10.1% annually through 2012

Value demand for countertops in China is expected to advance 10.1 percent per year to 44 billion yuan in 2012. Gains will be fueled by an ongoing shift in the overall product mix toward more expensive countertop materials, particularly solid surface and engineered stone. However, the competitive environment is expected to restrict price gains in all countertop material segments. Solid surface countertops account for four-fifths of total countertop sales value, benefiting from high volume demand and average price per square meter far above traditional tile or natural stone types.

In volume terms, demand for residential kitchen and bathroom countertops in China is forecast to increase 4.6 percent annually to more than 82 million square meters in 2012. Continuing growth in new housing completions, rising improvement and repair expenditures, an expanding average kitchen floor space in new residential structures, and a greater penetration of countertops in bathrooms will spur further sales gains. Rising personal income levels across the country will also support demand.

Solid surface countertops to grow sharply

Solid surface countertops have seen remarkable sales growth since their introduction to the Chinese marketplace in the early 2000s, and now account for 48 percent of the overall residential countertop market. Demand for solid surface countertops is expected to exceed 47 million square meters in 2012, equivalent to 57 percent of the total countertop market. Gains will be spurred by the material' s durability, renewability, attractive appearance and minimal maintenance requirements, as well as its expanding availability. The small engineered stone segment will post the fastest growth, reaching 2.1 million square meters in 2012. Demand will be supported by continued consumer interest in engineered stone for both its outstanding aesthetics and performance.

Kitchen countertops to remain dominant

Kitchen countertops will remain dominant over bathroom applications. Advances will be supported by the increasing average size of kitchens and further penetration of countertops in rural housing. However, demand for bathroom countertops is expected to grow faster than that for kitchen countertops, largely due to an increase in the penetration rate of countertops in bathrooms in China from its current low level.

Remodeling demand to be stronger than new countertop demand through 2012

New demand will account for 70 percent of residential countertop demand in China in 2012, resulting from increases in new housing completions, and growth in the average size of kitchens and bathrooms in new structures. However, remodeling demand for countertops will see stronger growth than new demand through 2012. The aging of the existing housing stock, together with increasing personal income levels, will help to spur remodeling construction outlays, and hence associated demand for countertops.

The Central-East will remain the largest regional market for residential countertops in China, accounting for nearly half of total demand in 2012. Advances will be supported by its more advanced building construction markets, triggered by higher disposable income levels and a large population base in the region.

Study coverage

Residential Kitchen & Bathroom Countertops in China, a new 231-page Freedonia industry study presents historical demand data plus forecasts (2012, 2017) by surface material, product, market and Chinese region. The study also examines market environment forces, details market share and profiles 28 industry competitors.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Environment
    • Recent Economic Performance
    • Economic Outlook
  • Demographic Overview
    • Population
    • Urbanization
    • Households
  • Residential Building Construction
    • New Housing
      • Single Family
      • Multiple Family
    • Improvements & Repairs
    • Housing Stock
    • Living Space
  • Consumer Trends
    • Personal Income & Expenditures
    • Consumer Financing
  • Regulatory Considerations
    • Pricing Trends
    • Engineered Stone
    • Solid Surface
    • Laminates
    • Natural Stone
    • Tile
    • Installation Costs
  • World Market
    • Asia/Pacific
    • North America
    • Western Europe
    • Rest of World
  • Foreign Trade

III. SURFACE MATERIALS

  • General
    • Value Outlook
    • Volume Outlook
  • Solid Surface
    • Characteristics
    • Suppliers & Fabricators
  • Natural Stone
    • Granite
    • Marble & Others
  • Tile
    • Porcelain
    • Ceramic & Other
  • Laminates
    • Characteristics
    • Suppliers & Fabricators
  • Engineered Stone
    • Characteristics
    • Suppliers & Fabricators
  • Other Materials
    • Fiberglass
    • Stainless Steel
    • Wood
    • Other

IV. PRODUCTS

  • General
    • Value Outlook
    • Volume Outlook
  • Kitchen Countertops
    • New Housing
    • Remodeling
  • Bathroom Countertops
    • New Housing
    • Remodeling

V. MARKETS

  • General
  • New Construction
    • Single Family
    • Multiple Family
  • Remodeling
    • Single Family
    • Multiple Family

VI. REGIONAL TRENDS

  • General
  • Regional Demographic & Economic Trends
    • Population Patterns
    • Economic Outlook
    • Residential Construction Expenditures
    • Consumer Trends
    • Disposable Income
    • Consumer Spending
  • Regional Demand for Countertops
    • Central-North
      • Overview
      • Countertop Demand
    • Northeast
      • Overview
      • Countertop Demand
    • Central-East
      • Overview
      • Countertop Demand
    • Central-South
      • Overview
      • Countertop Demand
    • Southwest
      • Overview
      • Countertop Demand
    • Northwest
      • Overview
      • Countertop Demand

VII. INDUSTRY STRUCTURE

  • General
  • Industry Composition
  • Market Share
  • Competitive Strategies
  • Research & Development
  • Manufacturing
  • Distribution
  • Marketing
  • Cooperative Agreements
  • Foreign Participation in China
    • Legal & Regulatory Issues
    • Joint Ventures
    • Wholly Owned Foreign Enterprises
    • Representative Offices

COMPANY PROFILES

  • Beijing Kangjie Home Furniture Company Limited
  • Beijing Kebao & Boloni Kitchen & Bathroom Furniture Company, see Boloni Home Products Beijing
  • Best Floor Shanghai Company Limited
  • Boloni Home Products Beijing Limited
  • Cheil Industries Incorporated
  • Cosentino SA
  • DuPont (EI) de Nemours
  • Fletcher Building Limited
  • Formica Corporation, see Fletcher Building Limited
  • Foshan Gaoming Jinshi Chemical Industry Company
  • Foshan Quartz Aristocrat Building Material Company
  • Fritz Egger GmbH & Company
  • Guangzhou Baoliya Complex Material Company Limited
  • Guangzhou Gelandi Polymer Material Company Limited
  • Guangzhou Owell Decoration Material Company, see GZ European Kitchen Enterprise Company Limited
  • GZ European Kitchen Enterprise Company Limited
  • Haier Group Company
  • Hanwha Group
  • Huapeng Meyate Decoration Material Company Limited
  • Huaxun Industry Company Limited
  • Illinois Tool Works Incorporated
  • Jiangsu Huiyu New Materials Company Limited
  • Kaiping Fuliya Composite Material Company Limited
  • Kuraray Company Limited
  • LG Chem Limited
  • Opal Industrial Company Limited
  • O' Riordan Building Materials Manufacture Company
  • Polystone Zhuhai Company Limited
  • Shanghai Eastkin Building Materials Company Limited
  • Shanghai Kanger Furniture & Building Materials Company
  • Wilsonart International, see Illinois Tool Works
  • Wuxi Meganite Building Material Company Limited
  • Other Companies Mentioned in the Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table 3

SECTION II -- MARKET ENVIRONMENT

  • 1 Gross Domestic Product of China 11
  • 2 Population of China 13
  • 3 Households in China by Region 16
  • 4 Residential Building Construction Expenditures in China 19
  • 5 New Housing Construction in China 21
  • 6 Residential Building Improvement & Repair Expenditures in China 24
  • 7 Housing Stock in China by Type & Ownership 27
  • 8 Personal Income & Expenditures in China 30
  • 9 Consumer Financing Environment in China, 1997-2007 33
  • 10 Countertop Pricing Trends in China 37

SECTION III -- SURFACE MATERIALS

  • 1 Countertop Demand in China by Material in Value Terms 54
  • 2 Countertop Demand in China by Material in Volume Terms 57
  • 3 Solid Surface Countertop Demand in China 61
  • 4 Natural Stone Countertop Demand in China 68
  • 5 Tile Countertop Demand in China 75
  • 6 Laminate Countertop Demand in China 80
  • 7 Engineered Stone Countertop Demand in China 84
  • 8 Other Materials Countertop Demand in China 88

SECTION IV -- PRODUCTS

  • 1 Countertop Demand by Product in China 94
  • 2 Kitchen Countertop Demand by Market in China 99
  • 3 New Kitchen Countertop Demand in China 101
  • 4 Remodeling Kitchen Countertop Demand in China 104
  • 5 Bathroom Countertop Demand by Market in China 106
  • 6 New Bathroom Countertop Demand in China 108
  • 7 Remodeling Bathroom Countertop Demand in China 110

SECTION V -- MARKETS

  • 1 Countertop Demand in China by Market 113
  • 2 New Countertop Demand in China 115
  • 3 New Single Family Housing Countertop Demand in China 118
  • 4 New Multiple Family Housing Countertop Demand in China 120
  • 5 Remodeling Countertop Demand in China 122
  • 6 Remodeling Single Family Housing Countertop Demand in China 124
  • 7 Remodeling Multiple Family Housing Countertop Demand in China 126

SECTION VI -- REGIONAL TRENDS

  • 1 Population of China by Region 132
  • 2 Gross Domestic Product of China by Region 134
  • 3 Residential Building Construction Expenditures in China by Region 136
  • 4 Disposable Personal Income in China by Region 138
  • 5 Personal Consumption Expenditures in China by Region 139
  • 6 Countertop Demand in China by Region 141
  • 7 Central-North Region of China: Countertop Demand 146
  • 8 Northeast Region of China: Countertop Demand 151
  • 9 Central-East Region of China: Countertop Demand 155
  • 10 Central-South Region of China: Countertop Demand 159
  • 11 Southwest Region of China: Countertop Demand 163
  • 12 Northwest Region of China: Countertop Demand 167

SECTION VII -- INDUSTRY STRUCTURE

  • 1 Countertop Related Sales by Company in China, 2007 172
  • 2 Selected Cooperative Agreements 184

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • 1 Population of China by Age, 1997-2017 14
  • 2 Residential Building Construction Expenditures in China, 1997 - 2017 20

SECTION III -- SURFACE MATERIALS

  • 1 Countertop Demand in China by Material in Value Terms, 2007 55
  • 2 Countertop Demand in China by Material in Volume Terms, 2007 58

SECTION V -- MARKETS

  • 1 Countertop Demand in China by Market, 1997-2017 113

SECTION VI -- REGIONAL TRENDS

  • 1 Countertop Demand in China by Region, 2007 142
  • 2 Central-North Region of China 144
  • 3 Northeast Region of China 149
  • 4 Central-East Region of China 153
  • 5 Central-South Region of China 157
  • 6 Southwest Region of China 161
  • 7 Northwest Region of China 165

SECTION VII -- INDUSTRY STRUCTURE

  • 1 Countertop Materials Market Share, 2007 174
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