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Market Research Report
HARD SURFACE FLOORING to 2013 (US industry forecasts for 2013 & 2018)
| Published by |
The Freedonia Group |
| Published |
July, 2009 |
Product code |
90370 |
| Content info |
262 PAGES |
| Price |
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This publication has been discontinued on August 4, 2011.
Below is the updated product.
Published: July, 2011
Product code: 207650
Abstract
US demand to grow 2.8% annually through 2013
US demand for hard surface flooring is projected to increase 2.8 percent
annually from a weak 2008 base to 7.6 billion square feet in 2013. This
represents a considerable improvement over the performance of the 2003-2008
time frame, when consumption contracted as a direct result of the collapse of
the US new housing market.
Vinyl to remain dominant
Vinyl flooring will continue to be the largest volume hard surface flooring
product in use. Although vinyl will continue to lose market share to other
hard surface flooring materials, its low cost, durability and wide acceptance
in all market segments will ensure its continued leading market position.
Demand will also benefit from the development of new products, such as
fiberglass backed sheet goods, and from the long-anticipated recovery of the
manufactured housing segment, a significant contributor to vinyl flooring
demand.
Ceramic tile is also a major contributor to hard surface flooring demand.
While expensive, ceramic tile flooring is extremely durable and offers
numerous aesthetic, maintenance and styling advantages that permit these
materials to maintain a significant share of the market. Gains will be
concentrated in new home construction applications.
Niche products such as wood, laminate and bamboo flooring will all post above
average growth through 2013, increasing their shares of the overall market. In
particular, laminate flooring has shown strong growth over the last ten years,
as the “floating floor” technology gained a significant beachhead
in the US market. Nevertheless, the rising tide of laminate flooring growth
may have crested, and opportunities are expected to be much less favorable
through 2013. Wood flooring will post above average gains, moderated slightly
by the comparative high cost of these materials. Bamboo flooring will advance
rapidly from a very small 2008 base.
Growth in new residential construction to spur gains
New residential construction will be the primary engine of growth for hard
surface flooring products, as this important market segment recovers from the
very weak levels of 2008. Overall, new residential construction accounts for
about one-fifth of total hard surface flooring demand. The residential
improvement and repair market will continue to be the dominant market segment,
accounting for nearly 40 percent of demand, but will offer more muted growth
prospects.
Study coverage
This new Freedonia industry study, Hard Surface Flooring, presents historical
demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by product
and market. The study also assesses market environment factors, evaluates
company market shares and profiles 34 industry competitors.
Freedonia' s methods involve:
- Establishing consistent economic and market forecasts
- Using input/output ratios, flow charts and other economic methods to
quantify data
- Employing in-house analysts who meet stringent quality standards
- Interviewing key industry participants, experts and end users
- Researching a proprietary database that includes trade publications,
government reports and corporate literature
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Environment
- Demographic Trends
- Consumer Spending Trends
- Consumer Financing Trends
- Building Construction Trends
- Residential Building Construction
- New Housing
- Housing Stock
- Residential Improvements & Repairs
- Nonresidential Building Construction
- Office & Commercial Construction
- Institutional Construction
- Industrial Construction
- Transportation & Other Building Construction
- Nonresidential Building Improvements & Repairs
- Transportation Equipment Outlook
- Motor Vehicles
- Other Transportation Equipment
- Pricing Patterns
- Historical Market Trends
- Environmental & Regulatory Issues
- Recycling
- Materials Renewability & Sustainability Issues
- Indoor Air Quality
- Green Building Practices
- Regulatory Issues
- World Hard Surface Flooring Overview
- Foreign Trade
- Competitive Floor Covering Outlook
III. PRODUCTS
- General
- Supply & Demand
- Resilient Flooring
- Vinyl Flooring
- Vinyl Sheet
- Vinyl Composition Tile
- Other Vinyl Tile
- Market Share
- Other Resilient Flooring
- Rubber
- Linoleum
- Cork
- Asphalt
- Nonresilient Flooring
- Ceramic Tile
- Products
- Product Development
- Market Share
- Wood Flooring
- Solid Wood Flooring
- Engineered Wood Flooring
- Market Share
- Laminate Flooring
- Products & Suppliers
- Product Development
- Market Share
- Other Nonresilient Hard Surface Flooring
- Seamless Flooring
- All Other
IV. MARKETS
- General
- Residential Buildings
- New
- Improvements & Repairs
- Demand by Residence Type
- Single-Family
- Multifamily
- Manufactured Housing
- Nonresidential Buildings
- New
- Improvements & Repairs
- Demand by Building Type
- Office & Commercial
- Institutional
- Industrial
- Other Nonresidential Buildings
- Transportation Equipment
- Motor Vehicles
- Other Transportation Equipment
V. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Mohawk Industries
- Armstrong World Industries
- Shaw Industries
- Mannington Mills
- Tarkett
- Pfleiderer
- Internacional de Ceramica
- Competitive Strategies
- Product Development
- Vinyl Flooring
- Wood Flooring
- Laminate Flooring
- Ceramic Tile Flooring
- Manufacturing
- Marketing
- Distribution
- Mergers & Acquisitions
- Cooperative Agreements
COMPANY PROFILES
- Alloc A/S, see Beaulieu
- American Biltrite Incorporated
- American Marazzi Tile Incorporated, see Marazzi
- Amtico International Limited
- Anderson Hardwood Floors Incorporated, see Berkshire Hathaway
- APEX Foodservice Matting, see Superior Manufacturing
- Armstrong World Industries Incorporated
- Beaulieu International Group NV
- Berkshire Hathaway Incorporated
- Berry Group, see Beaulieu International
- Beynon Sports Surfaces Incorporated, see Tarkett
- Biltrite Corporation
- Bonar Floors Limited, see Forbo
- Burke Industries Incorporated, see Mannington Mills
- Capella Engineered Wood LLC, see Armstrong
- Casa Dolce Casa SA, see Florim Ceramiche
- Clarion Industries LLC, see Tarkett
- Congoleum Corporation, see American Biltrite
- Connor Sport Court International Incorporated
- Crossville Incorporated
- Dal-Tile Corporation, see Mohawk Industries
- Dodge-Regupol Incorporated, see Ecore
- DuPont (EI) de Nemours
- Ecore International
- Faus Group
- Fibergate Composite Structures Incorporated, see RPM
- Florida Tile Incorporated, see Panariagroup
- Florim Ceramiche SpA
- Forbo Holding Limited
- HomerWood Hardwood Flooring Company, see Armstrong
- Illinois Tool Works Incorporated
- IMC Incorporated, see Internacional de Ceramica
- Internacional de Ceramica SA de CV
- International Automotive Components Group North America LLC, see Lear
- Kaindl Flooring GmbH
- Kraus Floors LLC, see Tarkett
- Lear Corporation
- Mannington Mills Incorporated
- Marazzi Group SpA
- Mohawk Industries Incorporated
- Nafco, see Tarkett
- nora systems GmbH
- Panariagroup Industrie Ceramiche SpA
- Pergo AB, see Pfleiderer
- Pfleiderer AG
- Porcelanosa Grupo
- Ragno USA Incorporated, see Marazzi
- Roppe Corporation
- RPM International Incorporated
- Shaw Industries Group Incorporated, see Berkshire Hathaway
- SpectraTurf Incorporated, see Ecore
- Sport Court International, see Connor Sport Court
- Stonhard Incorporated, see RPM
- Superior Manufacturing Group
- Tarkett SA
- Tembec Incorporated
- TOLI Corporation
- Uniboard Surfaces Incorporated, see Pfleiderer
- Unilin Group, see Mohawk Industries
- VPI Corporation
- Wilsonart International, see Illinois Tool Works
- Witex Flooring Products GmbH
- Zickgraf Hardwood, see Berkshire Hathaway
- Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- Macroeconomic Indicators
- Population & Households
- Personal Consumption Expenditures
- Consumer Financing Environment, 1998-2008
- Building Construction Expenditures
- Residential Building Construction Expenditures
- New Housing Indicators
- Housing Stock by Type
- Residential Improvement & Repair Expenditures
- Nonresidential Building Construction Expenditures
- Nonresidential Building Improvement & Repair Expenditures
- Transportation Equipment Shipments
- Motor Vehicle Indicators
- Other Transportation Equipment Indicators
- Hard Surface Flooring Pricing
- Hard Surface Flooring Historical Trends, 1998-2008
- Hard Surface Flooring Foreign Trade
- Floor Covering Demand
SECTION III -- PRODUCTS
- Hard Surface Flooring Supply & Demand
- Resilient Flooring Supply & Demand
- Vinyl Flooring Supply & Demand
- Vinyl Sheet Flooring Demand
- Vinyl Composition Tile Flooring Demand
- Other Vinyl Tile Flooring Demand
- Other Resilient Flooring Supply & Demand
- Nonresilient Flooring Supply & Demand
- Ceramic Tile Supply & Demand
- Wood Flooring Supply & Demand
- Solid Wood Flooring Demand
- Engineered Wood Flooring Demand
- Laminate Flooring Supply & Demand
- Other Nonresilient Flooring Supply & Demand
SECTION IV -- MARKETS
- Hard Surface Flooring Demand by Market
- Residential Markets for Hard Surface Flooring
- New Residential Building Demand for Hard Surface Flooring
- Residential Improvement & Repair Demand for Hard Surface Flooring
- Residential Hard Surface Flooring Demand by Residence Type
- Single-Family Housing Demand for Hard Surface Flooring
- Multifamily Housing Demand for Hard Surface Flooring
- Manufactured Housing Demand for Hard Surface Flooring
- Nonresidential Building Demand for Hard Surface Flooring
- New Nonresidential Building Demand for Hard Surface Flooring
- Nonresidential Improvement & Repair Demand for Hard Surface Flooring
- Nonresidential Building Demand for Hard Surface Flooring Building Type
- Office & Commercial Building Demand for Hard Surface Flooring
- Institutional Building Demand for Hard Surface Flooring
- Industrial Building Demand for Hard Surface Flooring
- Other Nonresidential Building Demand for Hard Surface Flooring
- Transportation Equipment Demand for Hard Surface Flooring
- Motor Vehicle Demand for Hard Surface Flooring
- Other Transportation Equipment Demand for Hard Surface Flooring
SECTION V -- INDUSTRY STRUCTURE
- Hard Surface Flooring Sales by Company, 2008
- Selected Acquisitions & Divestitures
- Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- Year of Construction of Housing Stock, 2008
- Hard Surface Flooring Historical Trends, 1998-2008
- World Hard Surface Flooring Demand, 2008
SECTION III -- PRODUCTS
- Hard Surface Flooring Demand, 2008
- Vinyl Flooring Market Share, 2008
- Nonresilient Flooring Demand by Type, 2008
- Ceramic Tile Market Share, 2008
- Wood Flooring Market Share, 2008
- Laminate Flooring Market Share, 2008
SECTION IV -- MARKETS
- Hard Surface Flooring Demand by Market, 2008
- Residential Hard Surface Flooring Demand by Residence Type, 2008
SECTION V -- INDUSTRY STRUCTURE
- Hard Surface Flooring Sales by Company, 2008
US DEMAND FOR HARD SURFACE FLOORING TO REACH 9.6 BILLION SQUARE FEET IN 2013
July 21st, 2009
Demand for hard surface flooring products in the United States is forecast to increase 4.6 percent annually from a weak 2008 base to 9.6 billion square feet in 2013, valued at $12 billion. Growth will show renewed strength, mostly due to an expected recovery in the economy in general, and in new housing construction in particular. Hard surface flooring is expected to gain market share from carpeting, an ongoing trend for the past decade. Demand will be driven by growing consumer preference for high-end products such as wood, laminates and ceramic tile, as well as increasing interest in natural and environmentally responsible products such as natural stone, engineered wood, linoleum, cork and bamboo. Vinyl will continue to account for a declining share of total hard surface flooring demand, but will remain a major flooring product. These and other trends are presented in Hard Surface Flooring, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
The greatest growth opportunities through 2013 will continue to be in laminate flooring. However, gains will begin to decelerate relative to the 1998-2008 growth rate, as laminates market penetration approaches its upper limits.
Above average gains will also be posted by wood flooring, particularly engineered wood flooring. Prospects for ceramic tile flooring will match overall growth, while demand for vinyl flooring will lag overall gains. New products, such as bamboo, cork and eucalyptus flooring, as well as other materials which can present a favorable environmental profile, will continue to enjoy particularly good growth prospects, although they will remain relatively small niche products.
The cost of hard surface flooring products is expected to continue to increase through 2013. Price hikes are expected to accelerate for laminate flooring, reflecting reduced imports of lower priced products. In the case of vinyl flooring, however, costs for crude oil (an important raw material in vinyl flooring production) are anticipated to soften from the high levels of 2008, which will alleviate pressure on manufacturers to raise prices. Value gains will be supported by trends toward luxury flooring products such as exotic woods.
US HARD SURFACE FLOORING DEMAND
(million square feet) |
| %Annual Growth |
| Item | 2003 | 2008 | 2013 | 2003-2008 | 2008-2013 |
| Hard Surface Flooring Demand | 7950 | 7660 | 9600 | -0.7 | 4.6 |
| Vinyl | 3540 | 3150 | 3645 | -2.3 | 3.0 |
| Ceramic Tile | 1940 | 2130 | 2655 | 1.9 | 4.5 |
| Wood | 960 | 900 | 1180 | -1.3 | 5.6 |
| Laminate | 945 | 850 | 1455 | -2.1 | 11.3 |
| Other | 565 | 630 | 665 | 2.2 | 1.1 |
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