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Market Research Report
WORLD POWER LAWN & GARDEN EQUIPMENT to 2013 (Industry forecasts for 2013 & 2018)
| Published by |
The Freedonia Group |
| Published |
August, 2009 |
Product code |
96381 |
| Content info |
351 PAGES |
| Price |
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WORLD POWER LAWN & GARDEN EQUIPMENT to 2013 (Industry forecasts for 2013 & 2018) published by The Freedonia Group in August, 2009. This report consists of 351 PAGES and the price starts from US $ 5800.
Abstract
Global demand to exceed $18 billion in 2013
Worldwide demand for power lawn and garden equipment is projected to expand
nearly three percent annually through 2013 to exceed $18 billion. Despite
being presently mired in a recession, the bedrock US market will provide the
best opportunities, accounting for slightly over one-half of the additional
demand generated between 2008 and 2013. Recovery in US demand will reflect a
turnaround in the current housing crisis, as well as continued enthusiasm for
gardening by US consumers. US power lawn and garden equipment sales will also
benefit from the introduction of improved products, such as cordless electric
models.
North America to remain dominant regional market
On a regional basis, North America and Western Europe will continue to be the
dominant markets, with nearly 90 percent of demand in 2013. Consumers in these
developed nations have high per-capita income levels which allow for
discretionary purchases such as power lawn and garden equipment. These areas
are also home to the vast majority of the world' s golf courses, which are
major consumers of power lawn and garden equipment.
Strongest per annum gains are expected in the developing areas of Asia.
However, the region will remain small by global standards, with less than five
percent of demand in 2013. Demand throughout much of Asia is limited by low
income levels, with most consumers unable to afford power lawn and garden
equipment for home use. Low wages also dampen professional demand, since the
low cost of labor encourages the use of manual equipment in landscaping
applications. Even the prosperous nation of Japan is a relatively small
market. Most Japanese do not have yards or gardens of sufficient size to
justify the use of power equipment.
Rising personal expenditures to benefit dominant
residential market The residential market accounted for nearly two-thirds of
power lawn and garden equipment sales in 2008. The size of the residential
market results from its dominance in developed markets such as that in the US.
Gains in this segment will benefit from rising personal expenditure levels.
The commercial market is larger in most developing nations, as well as in
Japan. Demand in the commercial market will benefit from the rising number of
golf courses and professional landscapers. Professional landscapers will find
increased demand to service both residential and commercial properties.
Study coverage
This new Freedonia industry study, World Power Lawn & Garden Equipment,
presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013
and 2018 by product (e.g., lawnmowers, turf and grounds equipment, trimmers
and edgers), market (commercial, residential), world region and for 22
countries. The study also considers key market environment factors, evaluates
company market share data and profiles industry competitors worldwide.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- World Economic Overview
- Recent Historical Trends
- World Economic Outlook
- Personal Income & Expenditure Trends
- World Building Construction Expenditure Trends
- World Demographic Outlook
- Urbanization Patterns
- Household Formation Patterns
- Lawn & Garden Equipment Pricing Patterns
- Legal & Regulatory Issues
- Technology & Product Innovation
III. SUPPLY & DEMAND
- General
- World Power Lawn & Garden Equipment Production
- Regional Sales Trends
- Products
- Lawnmowers
- Turf & Grounds Equipment
- Trimmers & Edgers
- Other
- World Power Lawn & Garden Equipment Markets
- International Trade Flows
IV. NORTH AMERICA
- General
- United States
- Canada
- Mexico
V. WESTERN EUROPE
- General
- Belgium
- France
- Germany
- Italy
- Netherlands
- Spain
- Sweden
- United Kingdom
- Other Western Europe
VI. ASIA/PACIFIC
- General
- Australia
- China
- India
- Indonesia
- Japan
- New Zealand
- South Korea
- Other Asia/Pacific
VII. OTHER REGIONS
- Latin America
- Brazil
- Other Latin America
- Eastern Europe
- Hungary
- Poland
- Russia
- Other Eastern Europe
- Africa/Mideast
VIII. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Product Development
- Manufacturing
- Engine Production
- Marketing
- Distribution
- Financial Requirements
- Mergers, Acquisitions & Industry Restructuring
- Cooperative Agreements
COMPANY PROFILES
- Alamo Group Incorporated
- Ariens Company
- B&Q, see Kingfisher
- Bad Boy Incorporated
- Belos AB, see GGP Sweden
- Black & Decker Corporation
- Blount International Incorporated
- Bluebird International, see Husqvarna
- Bomford, see Alamo Group
- Bosch (Robert) GmbH
- Briggs & Stratton Corporation
- Bush Hog LLC
- China Changchun CHANLIN Group Company Limited
- Cifarelli SpA
- Country Home Products Incorporated
- Dana Holding Corporation
- Deere & Company
- Dixon Industries, see Husqvarna
- Draper Tools Limited
- Eastman Industries
- Echo Incorporated, see Mitsui & Company
- EMAK Group
- Excel Industries Incorporated
- Exmark Manufacturing Company Incorporated, see Toro
- Faucheux SAS, see Alamo Group
- Fuji Heavy Industries Limited
- Gardena AG, see Husqvarna
- GGP Sweden AB
- Grasshopper Mower Incorporated, see Moridge
- Greenman Machinery Company
- GWA International Limited
- Hayter Limited, see Toro
- Henke Manufacturing Corporation, see Alamo Group
- Herschel-Adams Corporation, see Alamo Group
- Hoffco Comet Industries Incorporated
- Homelite Consumer Products Incorporated, see Techtronic
- Honda Motor Company Limited
- Husqvarna AB
- Ingersoll Tractor Company, see Eastman
- Jacobsen, see Textron
- Jenn Feng New Energy Company Limited
- Jiangsu Linhai Group
- Jonsered, see Husqvarna
- Kawasaki Heavy Industries Limited
- Kee Mowers Incorporated, see Hoffco Comet
- Kingfisher plc
- Kioritz Corporation, see Mitsui & Company
- Klippo AB, see Husqvarna
- Koctas Yapi Marketieri Ticaret As, see Kingfisher
- Kohler Company
- Kubota Corporation
- Lawn-Boy Incorporated, see Toro
- Liaocheng Changchi Gardening & Horticulture Machinery Company Limited
- M&W Gear, see Alamo Group
- Makita Corporation
- Marunaka Limited
- Maruyama Manufacturing Company Incorporated
- Masport NZ Limited
- McConnel Limited, see Alamo Group
- McLane Manufacturing Incorporated
- Metalcraft of Mayville Incorporated
- Mitsui & Company Limited
- Moridge Manufacturing Incorporated
- MTD Products Incorporated
- Oregon Cutting Systems Group, see Blount
- Ransoms Jacobsen Limited, see Textron
- Redmax, see Husqvarna
- Rhino, see Alamo Group
- Robin America Incorporated, see Fuji Heavy Industries
- Rousseau, see Alamo Group
- Rover Mowers Limited, see GWA International
- Scag Power Equipment, see Metalcraft of Mayville
- Sears Holdings Corporation
- Schulte Industries Limited, see Alamo Group
- Shandong Huasheng Zhongtian Machinery Group Company Limited
- Shenyang Hejin Holding Investment Company Limited
- SMA, see Alamo Group
- Spearhead Machinery Limited, see Alamo Group
- Stens Corporation, see Ariens
- STIHL Holding AG & Company KG
- Techtronic Industries Company Limited
- Tecumseh Products Company
- Textron Incorporated
- Tiger Corporation, see Alamo Group
- Toro Company
- Twose of Tiverton Limited, see Alamo Group
- WOLF-Garten GmbH & Company KG
- Yangzhou Weibang Garden Machine Company Limited
- Yazoo/Kees Power Equipment, see Husqvarna
- Zhejiang Kangli Industrial & Trading Company Limited
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 World Gross Domestic Product by Region
- 2 World per Capita GDP by Region
- 3 World Building Construction Expenditures by Region
- 4 World Population by Region
- 5 World Urban Population by Region
- 6 Number of Households by Region
- 7 Power Lawn & Garden Equipment Pricing
SECTION III -- SUPPLY & DEMAND
- 1 World Power Lawn & Garden Equipment Shipments by Region
- 2 Power Lawn & Garden Equipment Demand by Region
- 3 Power Lawn & Garden Equipment Demand by Type
- 4 World Lawnmower Demand by Region
- 5 World Turf & Grounds Equipment Demand by Region
- 6 World Trimmer & Edger Demand by Region
- 7 World Other Power Lawn & Garden Equipment Demand by Region
- 8 World Power Lawn & Garden Equipment Demand by Market
- 9 Residential Power Lawn & Garden Equipment Demand by Region
- 10 Commercial Power Lawn & Garden Equipment Demand by Region
- 11 World Power Lawn & Garden Equipment Net Exports
SECTION IV -- NORTH AMERICA
- 1 North America Power Lawn & Garden Equipment Supply & Demand
- 2 North America Power Lawn & Garden Equipment Demand by Type & Market
- 3 United States Power Lawn & Garden Equipment Supply & Demand
- 4 United States Power Lawn & Garden Equipment Demand by Type & Market
- 5 Canada Power Lawn & Garden Equipment Supply & Demand
- 6 Canada Power Lawn & Garden Equipment Demand by Type & Market
- 7 Mexico Power Lawn & Garden Equipment Supply & Demand
- 8 Mexico Power Lawn & Garden Equipment Demand by Type & Market
SECTION V -- WESTERN EUROPE
- 1 Western Europe Power Lawn & Garden Equipment Supply & Demand
- 2 Western Europe Power Lawn & Garden Equipment Demand by Type & Market
- 3 Belgium Power Lawn & Garden Equipment Supply & Demand
- 4 Belgium Power Lawn & Garden Equipment Demand by Type & Market
- 5 France Power Lawn & Garden Equipment Supply & Demand
- 6 France Power Lawn & Garden Equipment Demand by Type & Market
- 7 Germany Power Lawn & Garden Equipment Supply & Demand
- 8 Germany Power Lawn & Garden Equipment Demand by Type & Market
- 9 Italy Power Lawn & Garden Equipment Supply & Demand
- 10 Italy Power Lawn & Garden Equipment Demand by Type & Market
- 11 Netherlands Power Lawn & Garden Equipment Supply & Demand
- 12 Netherlands Power Lawn & Garden Equipment Demand by Type & Market
- 13 Spain Power Lawn & Garden Equipment Supply & Demand
- 14 Spain Power Lawn & Garden Equipment Demand by Type & Market
- 15 Sweden Power Lawn & Garden Equipment Supply & Demand
- 16 Sweden Power Lawn & Garden Equipment Demand by Type & Market
- 17 United Kingdom Power Lawn & Garden Equipment Supply & Demand
- 18 United Kingdom Power Lawn & Garden Equipment Demand by Type & Market
- 19 Other Western Europe Power Lawn & Garden Equipment Supply & Demand
- 20 Other Western Europe Power Lawn & Garden Equipment Demand by Type &
Market
SECTION VI -- ASIA/PACIFIC
- 1 Asia/Pacific Power Lawn & Garden Equipment Supply & Demand
- 2 Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market
- 3 Australia Power Lawn & Garden Equipment Supply & Demand
- 4 Australia Power Lawn & Garden Equipment Demand by Type & Market
- 5 China Power Lawn & Garden Equipment Supply & Demand
- 6 China Power Lawn & Garden Equipment Demand by Type & Market
- 7 India Power Lawn & Garden Equipment Supply & Demand
- 8 India Power Lawn & Garden Equipment Demand by Type & Market
- 9 Indonesia Power Lawn & Garden Equipment Supply & Demand
- 10 Indonesia Power Lawn & Garden Equipment Demand by Type & Market
- 11 Japan Power Lawn & Garden Equipment Supply & Demand
- 12 Japan Power Lawn & Garden Equipment Demand by Type & Market
- 13 New Zealand Power Lawn & Garden Equipment Supply & Demand
- 14 New Zealand Power Lawn & Garden Equipment Demand by Type & Market
- 15 South Korea Power Lawn & Garden Equipment Supply & Demand
- 16 South Korea Power Lawn & Garden Equipment Demand by Type & Market
- 17 Other Asia/Pacific Power Lawn & Garden Equipment Supply & Demand
- 18 Other Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market
SECTION VII -- OTHER REGIONS
- 1 Latin America Power Lawn & Garden Equipment Supply & Demand
- 2 Latin America Power Lawn & Garden Equipment Demand by Type & Market
- 3 Brazil Power Lawn & Garden Equipment Supply & Demand
- 4 Brazil Power Lawn & Garden Equipment Demand by Type & Market
- 5 Other Latin America Power Lawn & Garden Equipment Supply & Demand
- 6 Other Latin America Power Lawn & Garden Equipment Demand by Type & Market
- 7 Eastern Europe Power Lawn & Garden Equipment Supply & Demand
- 8 Eastern Europe Power Lawn & Garden Equipment Demand by Type & Market
- 9 Hungary Power Lawn & Garden Equipment Supply & Demand
- 10 Hungary Power Lawn & Garden Equipment Demand by Type & Market
- 11 Poland Power Lawn & Garden Equipment Supply & Demand
- 12 Poland Power Lawn & Garden Equipment Demand by Type & Market
- 13 Russia Power Lawn & Garden Equipment Supply & Demand
- 14 Russia Power Lawn & Garden Equipment Demand by Type & Market
- 15 Other Eastern Europe Power Lawn & Garden Equipment Supply & Demand
- 16 Other Eastern Europe Power Lawn & Garden Equipment Demand by Type &
Market
- 17 Africa/Mideast Power Lawn & Garden Equipment Supply & Demand
- 18 Africa/Mideast Power Lawn & Garden Equipment Demand by Type & Market
SECTION VIII -- INDUSTRY STRUCTURE
- 1 Power Lawn & Garden Equipment Sales by Company, 2008
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Relationship Between Power Lawn & Garden Equipment Demand Per Capita &
GDP Per Capita, 2008
SECTION III -- SUPPLY & DEMAND
- 1 World Power Lawn & Garden Equipment Shipments by Region, 2008
- 2 World Power Lawn & Garden Equipment Share of Production Increase by
Region, 2008-2013
- 3 World Power Lawn & Garden Equipment Demand by Region, 2008
SECTION VIII -- INDUSTRY STRUCTURE
- 1 World Power Lawn & Garden Equipment Demand by Market Share, 2008
WORLD DEMAND FOR POWER LAWN & GARDEN EQUIPMENT TO APPROACH $19 BILLION IN 2013
September 1st, 2009
Global demand for power lawn and garden equipment is projected to expand 2.8 percent annually through 2013 to $18.4 billion. Despite a sluggish outlook in the shorter term, the bedrock US market will provide the best opportunities, accounting for slightly over one-half of the additional demand generated between 2008 and 2013. Recovery in US demand will reflect a turnaround in the current housing crisis, as well as consumers continued enthusiasm for lawn care. US power lawn and garden equipment sales will also benefit from the introduction of improved products, such as cordless electric models. These and other trends are presented in World Power Lawn & Garden Equipment, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
On a regional basis, North America and Western Europe will continue to be the dominant markets, together comprising over 85 percent of demand in 2013. Consumers in these developed nations have high per capita income levels which allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the worlds golf courses, which are major consumers of power lawn and garden equipment.
Despite its large population and above-average per annum growth, Asia will remain a relatively small market for power lawn and garden equipment. Demand throughout much of the region is limited by low income levels. Low wages also dampen professional demand, since the low cost of labor encourages the use of manual equipment in landscaping applications. Even Japan, a prosperous nation, is a relatively small market, since most Japanese homes do not have yards of sufficient size to justify the use of power equipment.
The residential market accounted for 60 percent of power lawn and garden equipment sales in 2008. Demand in the commercial market will outpace the residential market in most regions through 2013, due to the rising number of professional landscapers. Lawnmowers will continue to be the largest product segment, benefitting from their wide use in both residential and commercial applications. Turf and grounds equipment is expected to post gains, due to continuing growth in the number of professional landscapers in many countries worldwide.
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