Home Category Region Publishers About Us Contact Us
Japanese Korean Chinese
Home > Market Research Report > Telecom & IT > Business Strategy: Canadian Consumer Mobile Payments
Category
Telecom & IT (11491)
Broadband (400)
Contact Centers (153)
Contents (614)
Convergence (197)
Data Center (350)
Digital Broadcasting (310)
E-commerce (204)
IT Outsourcing (321)
IT Security (498)
LBS (151)
Mobile Device (724)
Mobile Subscribers (128)
Network (634)
Network & Access Devices (256)
Next Generation Wireless Com (538)
NFC (148)
Online Marketing (138)
Operator Company Profile (768)
Optical Network (266)
RFID (250)
Satellite Telecom (130)
Set-Top Box (61)
Software (1026)
UC (299)
Web-Service (489)
Wireless LAN/WiMAX (547)
Market Research Report

Business Strategy: Canadian Consumer Mobile Payments

Published by IDC Financial Insights
Published February, 2010 Product code 114556
Content info Pages: 40
Price
US $ 4500 PDF by E-mail (Single user license)


Business Strategy: Canadian Consumer Mobile Payments published by IDC Financial Insights in February, 2010. This report consists of Pages: 40 and the price starts from US $ 4500.

Introduction

Abstract

This IDC Financial Insights report examines the reaction of consumers to the possible introduction of mobile payments into the Canadian marketplace. The first and second parts of the report profile the Canadian consumer. First, their mobile device ownership and behaviors are examined and profiled. Second, their ownership and usage of payment methods are examined and profiled. The third and final section of the report introduces the concept of mobile payments to consumers. The reaction to the concept is examined in depth and includes a market segmentation that identifies both target groups and the strategies to reach those target groups.

Table of Contents

  • Financial Insights Opinion
  • In This Report
    • Methodology
  • Situation Overview
    • Current Mobile Device Usage
      • Mobile Phone Penetration an Issue for Mobile Payments
      • Current Patterns of Mobile Device Utilization
    • Current Patterns in Canadian Payments
      • A Picture of Current Payments Usage
      • A Closer Look at PayPass Contactless Payments
      • Payment Types Used in Specific Common Purchase Situations
  • Future Outlook
    • The Mobile Payments Concept
      • Initial Reaction — Good Idea or Bad Idea?
      • What Respondents Like About the Mobile Payments Concept
      • Concerns About the Mobile Payments Concept
      • Specific Reactions to the Mobile Payments Concept
      • Combining Mobile Payments with Other Mobile Device Features
      • Paying for Mobile Payments
    • Likelihood of Adoption of Mobile Payments
      • Mobile Maturity Index Group Interest
      • Payment Type Groups
    • Mobile Payments Interest Segmentation
    • Issues Around Mobile Payments in Canada
      • Whom Do Consumers Trust to Offer Mobile Payments?
      • Whom Do Consumers Trust to Regulate Mobile Payments?
      • Consumer Protection of Mobile Payments
  • Essential Guidance
    • Actions for Financial Institutions and Vendors
  • Learn More
    • Related Research
    • Synopsis
  • Table: Features Driving Interest in Purchasing a Mobile Device by Age Group (% of Respondents)
  • Table: Respondents by Demographics and Mobile Maturity Index Group (% of Respondents)
  • Table: Payment Methods Used by Age Group (% of Respondents)
  • Table: Payment Methods Used by Transaction Type
  • Table: Respondents by Demographics and Payment Type Group (% of Respondents)
  • Table: Respondents by Demographics and Mobile Payments Interest Segment (% of Respondents)
  • Table: Institutions Best Suited to Establishing and Enforcing Consumer Protection for Mobile Payments by Age Group (% of Respondents)
  • Figure: Ownership of Mobile Devices by Age Group
  • Figure: Interest in Procuring a Mobile Device by Age Group
  • Figure: Respondents by Mobile Maturity Index Group
  • Figure: Number of Mobile Features in Use by Mobile Maturity Index Group
  • Figure: Number of Payment Methods Used by Age Group
  • Figure: MasterCard and PayPass Ownership and Usage
  • Figure: Initial Reaction to the Mobile Payments Concept by Age Group and Gender
  • Figure: Benefits of the Mobile Payments Concept by Age Group
  • Figure: Concerns About the Mobile Payments Concept by Age Group
  • Figure: Specific Attitudinal Reactions to the Mobile Payments Concept
  • Figure: Change in Interest in Mobile Payments if Other Mobile Device Features Are Added
  • Figure: Likelihood of Adopting Mobile Payments by Age Group
  • Figure: Change in Interest in Mobile Payments from the Beginning to the End of the Survey by Age Group
  • Figure: Likelihood of Adopting Mobile Payments by Mobile Maturity Index Group
  • Figure: Change in Interest in Mobile Payments from the Beginning to the End of the Survey by Mobile Maturity Index Group
  • Figure: Likelihood of Adopting Mobile Payments by Payment Type Group
  • Figure: Respondents by Mobile Payments Interest Segment
  • Figure: Mobile Payments Interest Segmentation Basis
  • Figure: Likelihood of Adopting Mobile Payments by Mobile Payments Interest Segment
  • Figure: Change in Interest in Mobile Payments from the Beginning to the End of the Survey by Mobile Payments Interest Segment
  • Figure: Trustworthiness of Mobile Payments Providers: Reliably Processing Payments
  • Figure: Trustworthiness of Mobile Providers by Age Group: Regulating Mobile Payments
Back to Top