This IDC Financial Insights report takes a look at what financial institutions are facing when managing content across multiple channels. Technology has been a wonderful thing to the financial services industry. Marketing, self-service, and obtaining customer feedback has never been easier. Then why is it such a challenge? "Banks and credit unions continue to look for ways to leverage all the data that they have and provide true conveniences for their customers," says Marc DeCastro, research director, Consumer Banking at IDC Financial Insights. "Web content management can provide them with the tools that they need to tie both institution-owned and publicly available content into one easy-to-use platform."
Organizations that can properly manage the experience through all cycles of the life cycle, from discovery to advocacy, will be successful at attracting long-term profitable relationships.
Table of Contents
Table of Contents
IDC Financial Insights Opinion
In This Study
Situation Overview
Multichannel Customer Initiatives in Financial Services
Industry Business Drivers
Revenue Opportunities
Cost Control
Brand Protection and Promotion
The Approach
Key Drivers of Web Content Management Innovation
Web Content Management Value Proposition
Customer Value Chain
Customer-Facing Web Sites
Microsites
Future Outlook
Information Technology Drivers
IT in Financial Services New Challenge
Four Pillars of IT
Mobility
Social Networking
Analytics/Big Data
Cloud Services
Content Management Definitions and Key Providers
Essential Guidance
Actions to Consider
Learn More
Related Research
Synopsis
Figure: Banking Channel Utilization, 2001, 2006, 2008, 2009, and 2011
Figure: The Five Stages of Customer Engagement
Figure: The Four Pillars of IT
Business Strategy: Web Content Management in Banking published by IDC Financial Insights in May 15, 2012. This report consists of Pages: 11 and the price starts from US $ 4500.
