There are a number of nano products on the market for household care. One example is easy clean coatings that can be applied to sanitary surfaces in bathrooms, toilets, kitchens or window panes, where frequent contact with water, oil and dirt can quickly soil surfaces. These treatments are extremely popular in German and Asian markets. Most multinational household care brand owners have research efforts in nanocoatings, viewing the area as both a market opportunity and threat; self-cleaning and easy clean surfaces can simply be cleaned with water, negating the need for chemical cleaners. Nanoscale silver for example can also be incorporated into an anti-bacterial coating allowing for long term germ repellence. Photocatalytic TiO2 coatings have also been demonstrated to be more long-lasting and effective than standard anti-bacterial cleansers.

Products have yet to reach the market from brand owners but will likely hit the shelves in the next few years; top up applications for surfaces that may deteriorate or lose their effectiveness over time is one potential opportunity. It is likely that cleaning will still be necessary; however nanocoatings will make it less frequent and easier. The current market is estimated to around US$145million, rising to US$430million plus by 2015.

Future Markets, Inc.

Future Markets, Inc. is a leading publisher of high quality, technology focused market research reports and publications. Our reports provide quantified and qualitative data on future markets and major industry segments, as well as in-depth analysis of key market drivers and trends.

1. EXECUTIVE SUMMARY

2. NANOCOATINGS FOR THE CONSTRUCTION AND EXTERIOR PROTECTION INDUSTRY

2.1 PRODUCTION METHODS
2.2 COATING TYPES
- 2.2.1 ANTI-FINGERPRINT
- 2.2.2 ANTI-BACTERIAL/MICROBIAL
- 2.2.3 ANTI-SCRATCH/ABRASION/WEAR-RESISTANT
- 2.2.4 ANTI-FOULING AND EASY CLEAN
- 2.2.5 SELF-CLEANING (BIONIC)
- 2.2.6 SELF-CLEANING (PHOTOCATALYTIC)
2.3 MARKET DRIVERS
2.4 MARKET STRUCTURE
2.5 MARKET REVENUES
- 2.5.1 World nanocoatings market revenues, household care industry 2008-2015

3. TECHNOLOGY PROVIDERS (36 PROFILES)

TABLES & FIGURES

Figure 1: Market revenues for nanoscale protective coatings, 2009
Figure 2: Market revenues for nanoscale protective coatings, 2015
TABLE 1: Market drivers for nanoscale protective coatings
TABLE 2: Market structure for nanoscale protective coatings market
TABLE 3: Methods for applying coatings to material surfaces
TABLE 4: Anti-fingerprint Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 5: Anti-bacterial/microbial Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 6: Anti-scratch/abrasion/wear-resistant Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 7: Easy-to-clean Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 8: Self-cleaning (Bionic) Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 9: Self-cleaning (Photocatalytic) Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 9: Self-cleaning (Photocatalytic) Coatings: Principles, Properties, Effects, Applications and Companies
TABLE 10: Market drivers for nanoscale protective coatings
TABLE 11: Market structure for nanoscale protective coatings market
TABLE 12: World nanocoatings market revenues, household care industry (Millions, US$)
Figure 3: World nanocoatings market revenues, household care industry (Millions, US$)
TABLE 13: Nanocoatings for the household care market-Types and application
TABLE 14: Nanocoatingd for the household care market-Companies and products

Press Release

Nanocoatings for household care industry will rise to estimated $430 million plus by 2015

March 8th, 2010

Global Information would like to present a new market research report, "Nanocoatings for the Household Care Industry" by Future Markets, Inc..

The market in nanocoatings for the household care industry is approximately valued at $145 million presently. It is expected that the market will grow to reach around $430 million plus by the year 2015. Currently, there are numerous nano products relating to household care on the market. For example, "easy clean coatings" are products that can be applied to a range of surfaces in kitchens, in bathrooms, on toilets, on windowpanes, and other household areas where frequent contact with oil, dirt and water can soil surfaces quickly.

The majority of multinational household care brand owners have also conducted their own research in nanocoatings and have come to view this market areas as both a market threat and opportunity (i.e. easy clean and self-cleaning surfaces can simply be cleaned with water canceling out demand for chemical cleaners).

Another nanocoating-type products for the household care industry include nanoscale silver, which can be integrated into an anti-bacterial coating that enables long lasting germ repellence. Also, photocatalytic TiO2 coatings have proven to be more effective and longer lasting than standard anti-bacterial cleaners. Such products have yet to make their appearance on the market from brand owners, however it is likely that they will reach store shelves over the next few years. Regular household cleaning will still be necessary; however, nanocoating products will allow the chore to be easier and less frequent.