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Market Research Report

Voice of the Customer: Perceptions and Behaviors Toward Air Conditioning Market

Published by Frost & Sullivan
Published September, 2009 Product code 105448
Content info 54 Pages
Price
US $ 10000 Web Access (Regional License)
US $ 10500 Hard Copy & Web Access (Regional License)


Voice of the Customer: Perceptions and Behaviors Toward Air Conditioning Market published by Frost & Sullivan in September, 2009. This report consists of 54 Pages and the price starts from US $ 10000.

Introduction

Abstract

The research measures APAC consumers' brand awareness, brand perceptions, current brand ownership, and features deemed important in air conditioner products. This research surveyed air conditioner owners/consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.

Table of Contents

Chapter 1: Research Objectives/Method Details/Demographic Profile

Chapter 2: Executive Summary

Chapter 3: Unaided Awareness of Air Conditioner Brands

Chapter 4: Brand Perception of Air Conditioners

Chapter 5: Important Air Conditioner Features

Chapter 6: Satisfaction with Current Air Conditioner Brands

Chapter 7: Source of Information

Chapter 8: Research Measurement Comparisons of Top Brands

Chapter 9: About Frost & Sullivan

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