Voice of the Customer: Perceptions and Behaviors Toward Bottled Water Market

Voice of the Customer: Perceptions and Behaviors Toward Bottled Water Market published by Frost & Sullivan in September, 2009. This report consists of 56 pages and the price starts from US $ 10000.

Introduction

Abstract

The research measures APAC consumers' brand awareness, brand perceptions, current brand ownership, and features deemed important in bottled water products. This research surveyed general consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.

Table of Contents

• Chapter 1: Research Objectives/Method Details/Demographic Profile
• Chapter 2: Executive Summary
• Chapter 3: Consumption Rate of Bottled Water
• Chapter 4: Unaided Awareness of Bottled Water Brands
• Chapter 5: Brand Perceptions of Bottled Water
• Chapter 6: Important Bottled Water Features
• Chapter 7: Satisfaction with Current Bottled Water Brands
• Chapter 8: Type of Bottled Water Consumed
• Chapter 9: Reasons for Purchasing Bottled Water
• Chapter 10: Source of Information
• Chapter 11: About Frost & Sullivan

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