The research service focuses on the participants in the Enterprise VAS value chain in India. The study examines the drivers, restraints and market challenges for the growth in the Enterprise VAS markets and their impact on market. The study covers the states of different participants in the ecosystem detailing the offerings and the strategic intent of the participants. Further, various business models that are prevalent in the market are discussed along with an in-depth analysis of revenue models followed by various participants. After explanation of revenue models, a strategic roadmap and future strategic outlook for the participants is derived based on the business model and revenue model.