The study concentrates on the Southeast Asian P&D transformers market which is in the growth stage of the industry life cycle. The region has been employing energy-efficient transformers and environmental friendly 'green transformers' for its applications in power utilities and industries. The market for these types of transformers in countries such as Malaysia, the Philippines and Singapore is very attractive. The contribution of the industrial sector toward transformer market has been significanlty high in the base year; the trend is expected continue into the forecast period. The important industries are manufacturing, food, automobile, mining, oil and gas, and electronics.