This study presents the strategic analysis of the European market for gasoline direct injection (GDi) technology in passenger vehicles. Its draws top-levels findings and comparisons for senior-level management to understand the dynamics of the market and strategically implement changes to suffice customer demand while adhering to stringent EU emission norms. In addition to an overview of the market and market forecasts, drivers, restraints as well as challenges are also discussed. It compares various CO2 reducing technologies, other gasoline injection systems, the impact of alternative powertrains, and it discusses key participants in the GDi market space. The study concludes with supplier profiles, market conclusions, and recommendations.