Market Research Report - 244862
Global Marketing Process Optimization Solutions Market: Increased Need for Brand Visability and Organized Marketing Processes Propel Growth
|Published by||Frost & Sullivan|
|Published||Content info||90 Pages|
|Global Marketing Process Optimization Solutions Market: Increased Need for Brand Visability and Organized Marketing Processes Propel Growth|
|Published: August 12, 2013||Content info: 90 Pages||
Frost & Sullivan defines the global MPOS market as a value chain of product suites that offers marketing departments capabilities including: planning, creating print/digital collateral, managing campaigns/workflow, benchmarking, analyzing, and integrating social media. The main drivers include growing need to structure/optimize marketing in organizations; rising MPOS flexibility/scalability; and increasing company effort to achieve global brand unity. Included are growth by region forecasts, a demand analysis by industry vertical and key trends. An analysis of the competitive structure including vendors' market shares is performed, and key vendors are profiled. The base year is 2012 with forecasts through 2018.