• Japanese
  • Korean
  • Chinese
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Global Marketing Process Optimization Solutions Market: Increased Need for Brand Visability and Organized Marketing Processes Propel Growth

Frost & Sullivan defines the global MPOS market as a value chain of product suites that offers marketing departments capabilities including: planning, creating print/digital collateral, managing campaigns/workflow, benchmarking, analyzing, and integrating social media. The main drivers include growing need to structure/optimize marketing in organizations; rising MPOS flexibility/scalability; and increasing company effort to achieve global brand unity. Included are growth by region forecasts, a demand analysis by industry vertical and key trends. An analysis of the competitive structure including vendors' market shares is performed, and key vendors are profiled. The base year is 2012 with forecasts through 2018.

Key Questions This Study Will Answer

  • Is the market growing? How long will it continue to grow and at what rate?
  • How are the existing companies going to shape the market?
  • What are the current market trends in the market, and how are competitors continuing to provide value-priced products?
  • What technical trends are shaping the marketplace today? What disruptions are on the horizon, and what implications does this have on future product strategy?
  • How are the solutions going to evolve in terms of features and functionalities?

Table of Contents

  • 1. Executive Summary
  • 2. Market Overview
  • 3. MPOS Market
    • External Challenges: Drivers and Restraints
    • Forecasts and Trends
    • Industry Trends and Implications
    • Market Share and Competitive Analysis
  • 4. Hot Company Watchlist
  • 5. The Last Word
  • 6. Appendix
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