The low-voltage integral horsepower motor market in Southeast Asia region was valued at $400.5 million in 2010 and is expected to grow at a compound annual growth rate of 5.3 per cent till 2017. Low-voltage integral horsepower (LV IHP) motor quality and price are the most important purchasing criteria. End users for whom downtime is a problem also consider short lead times important. Market saturation has severely increased competition, which, in turn, has resulted in the decline of profit margins for manufacturers through reduced motor prices.
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