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Strategic Comparative Analysis of European and North American Automotive OEM Connectivity, Infotainment, and HMI Strategies

Abstract

Connectivity Strategies and App Monetization to Open New Revenue Streams for Automotive OEMs

The focus of this study is to strategically compare and analyse the European and North American OEM and supplier benchmarking of in-vehicle connectivity, infotainment, and human machine interface (HMI) technologies and services. OEM and supplier profiles, key market trends, and recent developments in the market are discussed. The study also explains in detail telematics service offerings and smartphone application models of different OEMs. Additionally, the study focuses on the HMI strategies and app-based business models that are currently being followed. This study also provides key conclusions and recommendations based on the current value chain dynamics.

Table of Contents

  • Executive Summary
  • Research Objective, Scope, Methodology, and Background
  • Definitions and Segmentation
  • Mega Trends and Industry Convergence Implications
  • Key Market Trends
  • Comparative Analysis- Connected Services, Apps, and HMI Offerings and Future Vision of OEMs
  • Connected Services OEM Profiles
  • Supplier Profiles
  • Conclusions and Strategic Recommendations
  • Appendix
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