This publication has been discontinued on July 19, 2011.
Research Overview
Revenue Surge Expected in GPS-based Navigation Systems Due to Economies of
Scale Achieved through Price Reduction
Global positioning system (GPS) navigation products are expected to generate
increased demand from their primary end users ? automakers and vehicle owners ?
especially with a drop in prices. Once this happens, most vehicle segments in
both the original equipment market and aftermarket are likely to rapidly adopt
these systems. In fact, navigation and information delivery systems could become
indispensable vehicle accessories for the marine and outdoor recreation
segments. Currently, technological innovation and higher economies of scale have
already initiated steady price declines. Product bundling and aggressive
cost-cutting strategies in all aspects of operations are expected to alleviate
the price issue further.
This Frost & Sullivan research service analyzes the current state of the
North American automotive and consumer GPS navigation system, looking at drivers
and restraints for growth, pricing, distribution, technology, and demand trends.
The study has been segmented into automotive, marine, and outdoor recreation
navigation systems markets. The study includes competitive structure of the
market, participants market shares, and detailed profiles of key competitors.
Advances in Dynamic Navigation to Aid Deeper Market Penetration
North America has been slower to adopt navigation systems than other parts of
the world because the road networks are relatively well laid out and do not
change names for many miles, thereby making navigation systems redundant.
However, as dynamic navigation and other inventive applications are added,
navigation systems are expected to become increasingly popular. Robust market
growth rates, declining prices, and a steady increase in awareness of the
advantages of GPS present exciting opportunities to market participants.
Incorporation of real-time information systems, advances in data
transmissibility, and continuous innovation in GPS and associated technologies
are expected to provide a launch pad for GPS products into automotive, marine,
and outdoor recreation industries. General Motors has already begun to offer the
dynamic navigation system, XM NavTraffic as an optional feature in select
vehicles. "This device can fully integrate with the vehicles on-board
navigation system to display current information about traffic, average traffic
speed along specific roadways, and estimated travel times based on traffic
conditions," says the analyst of the research.
Enhancing the Performance-Price Ratio to Boost Product Demand
Market participants are focusing on increasing customer awareness of the
value proposition of GPS systems in motor vehicles and non-automotive
applications. They are also aiming to improve the feature/performance-price
ratio through simultaneous technological innovation and advances in real-time
information delivery capabilities. The introduction of hard disc drive (HDD)-based
navigation systems is a move in this direction. This device can store a
preloaded map as well as point of interest database of North America and even
frequently update it.
Apart from eliminating the hassle of carrying, changing, and updating discs,
HDD is also cheaper on a per-megabyte basis than traditional discs. "The
cost efficiency, high storage capacity, and flexibility of HDD technology are
expected to boost the performance-price ratio of navigation systems," notes
the analyst. Meanwhile, integrated infotainment systems that provide improved
performances at low prices also result in enhanced value-price ratio of
navigation systems, thereby increasing their uptake.
Frost & Sullivan Growth Partnership Service
Based on extensive and in-depth research, real-world consulting work, and new
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- Assisting companies to reach their full potential in the core business
- Providing growth strategies to help companies expand into related
businesses
- Preemptively redefining the core business during market turbulence
- Applying the Frost & Sullivan framework to identify and address common
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To maximize the potential for growth within a firms internal and external
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1 EXECUTIVE SUMMARY
2 AUTOMOTIVE GPS NAVIGATION SYSTEMS MARKET
- Market Overview
- Market Overview
- Definition and Scope
- System Function and Capabilities
- Product Configurations
- Market Engineering Measurements
- Lifecycle Analysis
- Market Drivers and Restraints
- Market Drivers
- Market Restraints
- Market Forecasts and Analysis
- Demand Analysis
- Market Penetration Analysis
- Total Unit Shipment and Revenue Forecasts
- Original Equipment Unit Shipment and Revenue Forecasts
- Aftermarket Unit Shipment and Revenue Forecasts
- Revenue Trends by Market Type
- Pricing Analysis
- Competitive Analysis
- Competitive Structure
- Value Chain
- Types of Market Participants
- Barriers to Entry
- Market Share Analysis
- Market Share Analysis
- Original Equipment Market Share Analysis
- Aftermarket Share Analysis
- Market and Technology Trends
- Market and Technology Trends
- Profiles of Major Competitors
- Alpine Electronics Inc.
- Blaupunkt
- Denso Corporation
- Garmin International
- Harman/Becker
- Siemens VDO Automotive
3 NON-AUTOMOTIVE GPS NAVIGATION SYSTEMS MARKET
- Market Overview
- Market Overview
- Product Configurations
- Market Engineering Measurements
- Lifecycle Analysis
- Market Drivers and Restraints
- Market Drivers
- Market Restraints
- Market Forecasts and Analysis
- Total Unit Shipment and Revenue Forecasts
- Marine Market Unit Shipment and Revenue Forecasts
- Outdoor Recreation Market Unit Shipment and Revenue Forecasts
- Pricing Analysis
- Competitive Analysis
- Competitive Structure
- Value Chain
- Types of Market Participants
- Market Share Analysis
- Marine Market Share Analysis
- Outdoor Recreation Market Share Analysis
- Market and Technology Trends
- Market and Technology Trends
- Profiles of Major Competitors
- Furuno USA Inc.
- Garmin International
- Lowrance Electronics Inc.
- Raymarine Ltd.
- Thales Navigation Inc.
4 APPENDIX
- Abbreviations and Equations
- Abbreviations
- Compound Annual Growth Rate
- Conversion Equations
- Exchange Rates
- Exchange Rates -- U.S. versus Canada; Europe; Japan; Mexico; and U.K.
5 DECISION SUPPORT DATABASE
- Decision Support Database
- North American Trade Regulations
- Joint Ventures and Affiliations
- Light Vehicle Sales
- Vehicle Production
- Vehicles in Use
