With the introduction of the European Union (EU) directive in 2004 limiting the emissions of volatile organic compounds (VOCs) in paints and coatings, paint technologies in Europe have been shifting from conventional solvent-borne systems towards lower or zero VOC technologies. These include water-borne, high solids and solvent-free systems. This move spells good news for suppliers of rheology modifiers, which form a critical part of such emerging technologies. Rheology modifiers play an important role in influencing certain key properties of these technologies -- for instance, vertical flow, levelling, and sagging, spattering and sedimentation tendency. The key challenge for suppliers, therefore, is likely to be in developing high-performing products that meet the differing requirements of the new paint technologies.

This Frost & Sullivan research service examines the European market for rheology modifiers in paint and covers all its major types: cellulosics, synthetics, clays, waxes and silicas. It analyses each market segment in detail, focusing on key market dynamics and providing unit and revenue forecasts till 2011. It also discusses pricing trends and the competitive structure of the market. The study provides a special focus on the potential impact of the VOC legislation on the product mix in this market.

Positive Economic Development Drives the Market

Although the economic downturn in Europe (2001-2003) impacted the growth of several industries including paints and coatings, the recovery that began in the third quarter of 2003 and gathered pace in 2004 indicates a positive outlook for this industry.

"Certain key segments such as architectural and water-borne industrial coatings -- which generate maximum demand for rheology modifiers -- continued to experience reasonable growth despite the downturn," notes Frost & Sullivan Research Analyst Vinayak Rao. "This helped drive the market for rheology modifiers." Encouragingly, many rheology modifier manufacturers registered moderate growth in 2004 and expect this trend to continue for the next two to three years.

Enlarged EU Creates Opportunities for Suppliers of Rheology Modifiers for Paints

With the inclusion of some eastern European countries in the EU, opportunities for suppliers of rheology modifiers have increased significantly. This is due to the spurt in construction activity and the resulting demand for paint in some of these countries -- for instance, Latvia, Lithuania, and Estonia -- as a result of the gradually reviving European economy.

In 2004, the economy of the enlarged EU improved by around 2.3 per cent while total construction activity in central and eastern Europe rose by 7.4 percent, a strong improvement over the negative figures of 2002. "Building activity is expected to continue increasing over the forecast period (2005-2011), boosting the consumption of paints and coatings, and thereby driving sales of rheology modifiers," says Rao.

1. Executive Summary
- 1. Introduction
  - 1. Introduction to the European Market for Rheology Modifiers in Paints
- 2. Summary of Research Findings
  - 1. Forecasts of the Total Market
  - 2. Analysis by Major Market Segments
  - 3. Competitive Analysis
  - 4. Conclusions
2. Market Definitions and Industry Challenges
- 1. Market Definitions
  - 1. Industry Terminology
  - 2. Abbreviations
  - 3. Exchange Rates
- 2. Challenges Facing the European Market for Rheology Modifiers in Paints
  - 1. Description of Challenges
3. Total European Market for Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Total Market
  - 1. Market Overview and Definitions
  - 2. Market Engineering Measurements
  - 3. Presentation of Strategic Significance of Measurements
  - 4. Market Drivers and Restraints
  - 5. Demand Analysis
- 6. Legislative Overview
  - 7. Revenue Forecasts
  - 8. Market and Technology Trends
  - 9. Pricing Strategy and Trend Analysis
  - 10. Competitive Structure
  - 11. Market Share Analysis
4. European Market for Cellulosic Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Cellulosic Rheology Modifiers in Paints Market
  - 1. Market Overview and Definitions
  - 2. Market Engineering Measurements
  - 3. Market Drivers and Restraints
  - 4. Unit and Revenue Forecasts
  - 5. Pricing Strategy and Trend Analysis
  - 6. Competitive Structure
  - 7. Market Share Analysis
5. European Market for Synthetic Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Synthetic Rheology Modifiers in Paints Market
  - 1. Market Overview and Definitions
  - 2. Market Engineering Measurements
  - 3. Market Drivers and Restraints
  - 4. Unit and Revenue Forecasts
  - 5. Pricing Strategy and Trend Analysis
  - 6. Competitive Structure
  - 7. Market Share Analysis
6. European Market for Clay Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Clay-based Rheology Modifiers in Paints Market
  - 1. Market Overview and Definitions
  - 2. Market Engineering Measurements
  - 3. Market Drivers and Restraints
  - 4. Unit and Revenue Forecasts
  - 5. Pricing Strategy and Trend Analysis
  - 6. Competitive Structure
  - 7. Market Share Analysis
7. European Market for Wax Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Wax Rheology Modifiers in Paints Market
  - 1. Market Overview and Definitions
- 2. Market Engineering Measurements
  - 3. Market Drivers and Restraints
  - 4. Unit and Revenue Forecasts
  - 5. Pricing Strategy and Trend Analysis
  - 6. Competitive Structure
  - 7. Market Share Analysis
8. European Market for Silica Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Silica Rheology Modifiers in Paints Market
  - 1. Market Overview and Definitions
  - 2. Market Engineering Measurements
  - 3. Market Drivers and Restraints
  - 4. Unit and Revenue Forecasts
  - 5. Pricing Strategy and Trend Analysis
  - 6. Competitive Structure
  - 7. Market Share Analysis
9. European Market for Other Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Other Rheology Modifiers in Paints Market
  - 1. Market Overview and Definitions
  - 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
  - 4. Revenue Forecasts
  - 5. Pricing Strategy and Trend Analysis
  - 6. Competitive Structure
10. Market Engineering Strategies
- 1. Strategic Recommendations
  - 1. Market Strategies
- 2. Frost & Sullivan Awards
  - 1. Technology Innovation Award
  - 2. Customer Service Leadership Award
  - 3. Product Line Strategy Leadership Award
11. Database of Key Industry Participants
- 1. Database of Key Industry Participants
  - 1. Market Participants

List Of Figures

Rheology Modifiers in Paints Market: Currency Exchange Rates (Europe), 2001-2004
Rheology Modifiers in Paints Market: Impact of Top Ten Industry Challenges (Europe), 2005-2011
Total Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Total Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Total Rheology Modifiers in Paints Market: Maximum VOC Content Limit Values for Paints and Varnishes (Europe)
Total Rheology Modifiers in Paints Market: Maximum VOC Content Limit Values for Vehicle Refinishing Products (Europe)
Total Rheology Modifiers in Paints Market: Revenue Forecasts (Europe), 2001-2011
Total Rheology Modifiers in Paints Market: Percent of Revenues by Product Type (Europe), 2001-2011
Total Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Total Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Total Rheology Modifiers in Paints Market: Market Shares of Major Market Participants (Europe), 2004
Cellulosic Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Cellulosic Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Cellulosic Rheology Modifiers in Paints Market: Unit Shipments and Revenue Forecasts (Europe), 2001-2011
Cellulosic Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Cellulosic Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Cellulosic Rheology Modifiers in Paints Market: Market Shares of Major Market Participants (Europe), 2004
Synthetic Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Synthetic Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Synthetic Rheology Modifiers in Paints Market: Unit Shipments and Revenue Forecasts (Europe), 2001-2011
Synthetic Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Synthetic Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Synthetic Rheology Modifiers in Paints Market: Market Shares of Major Market Participants (Europe), 2004
Clay Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Clay Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Clay Rheology Modifiers in Paints Market: Unit Shipments and Revenue Forecasts (Europe), 2001-2011
Clay Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Clay Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Clay Rheology Modifiers in Paints Market: Market Shares of Major Market Participants (Europe), 2004
Wax Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Wax Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Wax Rheology Modifiers in Paints Market: Unit Shipments and Revenue Forecasts (Europe), 2001-2011
Wax Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Wax Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Wax Rheology Modifiers in Paints Market: Market Shares of Major Market Participants (Europe), 2004
Silica Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Silica Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Silica Rheology Modifiers in Paints Market: Unit Shipments and Revenue Forecasts (Europe), 2001-2011
Silica Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Silica Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Silica Rheology Modifiers in Paints Market: Market Shares of Major Market Participants (Europe), 2004
Other Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
Other Rheology Modifiers in Paints Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
Other Rheology Modifiers in Paints Market: Revenue Forecasts (Europe), 2001-2011
Other Rheology Modifiers in Paints Market: Competitive Structure (Europe), 2004
Other Rheology Modifiers in Paints Market: Products Offered by Major Market Participants (Europe), 2004
Rheology Modifiers in Paints Market: Market Sizes for Different Rheology Modifiers (Europe), 2004

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European Markets for Rheology Modifiers in Paints

Introduction

Abstract

Table of Contents

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