IPTV-Personalizing Television - North American IPTV Services Market

IPTV-Personalizing Television - North American IPTV Services Market published by Frost & Sullivan in April, 2007. This report consists of 68 Pages and the price starts from US $ 6000.

Introduction

The major driver behind IPTV or “telco TV” is a response to cable operators' launching VoIP and creating a bundle of video, data and voice services. Initially, the IPTV experience will be similar to the broadcast TV experience in order to attract customers to an enhanced experience and then over time, new applications will be introduced in an evolutionary fashion. These applications will include increased personalization and converged PC, TV and telephony applications.

Table of Contents

Summary of Major Findings

• 1. Executive Summary
• 2. Measurements
• 3. Industry Challenges
• 4. Total Market Forecast

Market and Technology Trends

• 1. The iPod Generation Wants its Content
• 2. What the User Experiences is Key
• 3. When Microsoft Sneezes--Others Catch Cold
• 4. Middleware Manages IPTV
• 5. HDTV and DVRs to Spur IPTV Subscriptions
• 6. The Connected Home will Include IPTV
• 7. Applications--It' s What You Do with It
• 8. The Marriage of the PC and TV
• 9. Fiber versus DSL versus Cable as Medium of Choice
• 10. Set-top Box Trends--MPEG-4 is on the Way
• 11. Role of Cablecos and Rural Telcos

Market Drivers and Restraints

• 1. Market Drivers
• 2. Market Restraints

Market Demand and Forecast

• 1. The Demand for IPTV Services
• 2. Demand Factors

Competitive Analysis

• 1. Market Landscape

Service Provider Profiles and Strategies

• 1. Verizon and AT&T and Qwest
• 2. SureWest and Cavalier Telephone
• 3. Set-top Boxes

Set-top Box Profiles and Participant Strategies

• 1. Set-top Box Vendors

Recommendations

• 1. IPTV Deployment is not Easy

Related Reports