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Market Research Report

World Satellite Enabled Digital Signage Markets

Published by Frost & Sullivan
Published November, 2007 Product code 57580
Content info 34 Pages
Price
US $ 6000 Web Access (Regional License)
US $ 6500 Hard Copy & Web Access (Regional License)


World Satellite Enabled Digital Signage Markets published by Frost & Sullivan in November, 2007. This report consists of 34 Pages and the price starts from US $ 6000.

Introduction

Abstract

This research service is an assessment of the market for satellite networks in support of digital signage networks, It assesses future growth in sites and revenues for North American digital signage networks. In addition it discusses strategies that can be used to expand satellite companies' share of digital signage revenues through an expansion of their revenues.

Table of Contents

1. STRATEGIC ANALYSIS OF WORLD SATELLITE ENABLED DIGITAL SIGNAGE MARKET

Introduction to Digital Signage

  • Introduction
  • Satellite' s Position in the Value Chain

Digital Signage Service Models

  • Introduction
  • In Store Advertising
  • In Store Market and Brand Building
  • Perceived Wait Time Reduction
  • Corporate Communications and Training
  • Overall Use of Digital Signage

2. COMPARATIVE ADVANTAGES OF SATELLITE NETWORKS IN DIGITAL SIGNAGE MARKET

Introduction

  • Historical Roots of Satellite Video
  • Future Demand for Satellite Video

Satellite Advantages for Digital Signage

  • Point-to-Multipoint Transmission
  • Speed of Provisioning
  • Universal Coverage
  • Network Scalability
  • Size and Timeliness of Content Delivery
  • Common Network Provider
  • Universal Availability of a Return Channel
  • Indifference to Distance
  • Size and Timeliness of Content
  • Satellite Network Reliability

Satellite Disadvantages for Digital Signage

  • Antenna Location
  • Perceived Obsolescence
  • Perceived Expense

3. SATELLITE ENABLED DIGITAL SIGNAGE MARKET GROWTH FORECASTS

Market Challenges

  • Continued Proliferation of Terrestrial Wired Networks
  • Difficulty of Some Satellite Installations
  • Advancing Capabilities in Terrestrial Networks
  • Approaching Deployment of Widespread Wireless Networks

Market Drivers

  • The Decline of Traditional Advertising
  • Digital Signage Fits Satellite Network Architecture
  • Growth of Hybrid Networks

Market Restraints

  • Uncertainty as to ROI on Some or All Digital Signage Applications
  • Perceptions of Satellite as a Difficult or Expensive Technology Hinder Growth
  • Increasing Cost of Satellite Bandwidth
  • Technological Immaturity of Digital Signage Systems

Market Analysis

  • The Digital Signage Market
  • Digital Signage Market Leaders

Revenue

  • Digital Signage Revenue Streams
  • Satellite Growth Opportunities

Forecasts

  • Site Growth Forecast
  • Revenue Growth Forecast
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