European Consumers' Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision

European Consumers' Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision published by Frost & Sullivan in July, 2008. This report price starts from US $ 35000.

Introduction

Abstract

This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-a-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision. -Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic. The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.

Table of Contents

1. STUDY OBJECTIVES METHODOLOGY AND SAMPLE SIZE

Scope and Methodology

• Scope Methodology and Sample Size

Major Conclusions from Research

• Conclusions

2. EXECUTIVE SUMMARY

Executive Summary-A Brief Overview

• Total Summary

3. DETAILED FINDINGS

Customer Perceptions and Attitudes to Cost of Ownership

• Findings-Customer Perception and Attitudes to Cost of Ownership

Detail Findings Perceptions and Purchase Feature Intent

Satisfaction with Cost of Ownership and Brand of Vehicle Owned

• Detailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle Owned

Fuel and Operating Cost

• Detailed Findings- Fuel and Operating Cost

Maintenance & Servicing

• Detailed Findings-Maintenance & Servicing

Resale Value

• Detailed Findings-Resale Value

Finance and Interest Rates

• Detailed finding-Finance and Interest Rates

Warranty

• Detailed Findings-Warranty

Insurance and Tax

• Detailed Findings Insurance and Tax

4. COUNTRY FINDINGS

Germany

• Findings-Germany

Italy

• Findings-Italy

UK

• Findings-UK

France

• Findings-France

5. DEMOGRAPHIC HIGHLIGHTS

Summary

• Demographics Summary

6. PERCEPTIONS AND PURCHASE FEATURE INTENT

Findings

• Findings-Perceptions and Purchase Feature Intent

7. APPENDIX AND DEMOGRAPHIC PROFILE

Appendix

• Appendix of the study

Demographic Profile

• Demographic Profile of the study

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