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Market Research Report
2009 North American Consumer Mobile Communications Outlook
| Published by |
Frost & Sullivan |
| Published |
March, 2009 |
Product code |
85296 |
| Content info |
58 Pages |
| Price |
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2009 North American Consumer Mobile Communications Outlook published by Frost & Sullivan in March, 2009. This report consists of 58 Pages and the price starts from US $ 6000.
Abstract
Every year, Frost & Sullivan publishes a study that examines the major trends
in the North American mobile communications markets. The research deliverable
presents major highlights of the year gone by, and lists the expected trends
for the next 12 months. The consumer outlook is focused on mobile consumer
applications, and is accompanied by a companion study on the North American
enterprise mobile communications markets.
Table of Contents
1. NORTH AMERICAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2008 Overview
2009 Outlook
- Continued Strong Performance of Mobile Data Services
- Slowing New Subscriber Additions
- Growth in Messaging Volumes - SMS and MMS
- Mobile Search and Mobile Marketing and Advertising
- Off-portal Mobile Content
- Mobile Social Networking
- Mobile Financial Services - Mobile Banking and Mobile Payments
- A Note on Location-based Services
- Fixed-Mobile Substitution
2. U.S. CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2008 Overview
2009 Outlook
- Increasing Coverage and Penetration of Mobile Broadband Services
- Continued Increase in Mobile Data Usage and Growth of Messaging Traffic
- Slowing New Subscriber Additions
- Ongoing Growth in Off-deck Mobile Content (and Status of App Stores)
- Proliferation of Unlimited Service Plans
- Mobile Advertising and Mobile Search
- Mobile Financial Services - Banking and Payments
- A Note on Mobile Social Networking
3. CANADIAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2008 Overview
2009 Outlook
- Increasing Coverage and Penetration of Mobile Broadband
- Strong Performance of Mobile Data Services
- Mobile Search and Advertising and Mobile Social Networking
- Off-deck Premium Mobile Content
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