This publication has been discontinued on September 9, 2011.
Abstract
Description
GBI Research, the leading business intelligence provider, has released its
latest research, “Future of Global Advanced Batteries Market Outlook to
2020: Opportunity Analysis in Electronics and Transportation” that
provides key data, information and analysis on the market opportunities in the
advanced batteries market. The report provides a detailed assessment of sales
growth opportunities arising from PHEV market. At the outset, the report
analyses the attractiveness of HEV battery market. The report’s coverage
of the advanced batteries market is comprehensive with dedicated sections on
regulatory framework, and key supplier profiles.
The report is built using data and information sourced from proprietary
databases, primary and secondary research, and in house analysis by GBI
Research’s team of industry experts.
Lithium-ion Batteries will
Displace a Large Share of Nickel-metal Hydride Batteries in Hybrid Electric
Market by 2020
The Lithium-ion (Li-ion) battery market for hybrid electric vehicles (HEVs) is
a rapidly emerging market with massive potential. The rapid growth of electric
vehicles will offer growth opportunities for Li-ion batteries in the future.
Although Li-ion batteries for hybrid electric vehicle are still in an emerging
phase, they are most likely to displace Nickel-metal Hydride (Ni-MH) share in
the future due to their growing prominence. Currently, Ni-MH batteries
dominate the HEV battery market with a 97% revenue share, however, Ni-MH
battery technology has reached its maturity and the pace of technological
innovation in the market is much slower than that of Li-ion battery
technology. Li-ion battery technology, on the other hand, offers better
overall performance characteristics, high specific energy density, long cycle
life, no memory effect and is compact in physical dimensions and lightweight
compared to Ni-MH battery chemistry.
GBI Research estimates that the HEV
market will grow rapidly in the future contributing 10% of the new vehicle
sales in 2020. The Li-ion battery technology is expected to take over 60%
share of HEV battery market by 2020.
Nickel Cadmium Batteries are Expected to Lose Market Share to Lithium-ion
Batteries and Nickel-metal Hybrid Batteries
The Ni-MH battery is taking over Nickel Cadmium (Ni-Cd) battery in toys,
cordless phones, and household devices segments, while Li-ion battery in power
tools. Ni-Cd offers only half capacity than Ni-MH for the same weight or
volume and one-fourth of Li-ion batteries. The Ni-Cd market is shrinking due
to it poor price-performance ratio compared with other battery chemistries. In
2009, sales of Ni-Cd rechargeable batteries decreased by 43% in the
electronics segment, continuing the downward trend. Furthermore, the
production of Ni-Cd Batteries is declining as a result of stringent
legislations restricting the use of cadmium in many countries. The Environment
Directorate of the European Commission, along with certain Nordic countries,
has taken to restrict the use of cadmium-containing products.
Japanese Dominance is Fading Away, Advanced Batteries Production Bases
Shifting to China
Advanced battery manufacturing is dominated by a few key countries, Japan,
China and South Korea together produced 98% of the advanced batteries in 2009.
China has become one of the largest battery production bases in the world. The
Japanese and companies in the west are entering into Joint Ventures (JV) and
partnerships with Chinese battery manufacturers. Chinese companies maintain a
cost advantage over their competitors through the employment of a labor
intensive production process rather by using automated production lines to
manufacture batteries. The success of Chinese companies in the advanced
battery business has been due to their unique business model — replacing
a conventionally capital intensive business model with a labor intensive one.
These companies are able to implement this model successful because of the
availability of cheap labor in China. Furthermore, Chinese companies receive
more incentives if they are producing batteries for export and hence the
Chinese battery manufacturing industry is growing at a rapid pace.
Advanced Batteries Production, Break-down by Country (%), 2002-2009
Source: GBI Research
Porter’s Five Force Model asserts High Attractiveness of the HEV Battery
Market
The five force analysis shows that the attractiveness of the battery market in
HEV segment is high. The threat of substitute products is low and so is the
threat of the entry of new competitors. The barriers to entry for the battery
markets are the huge capital requirement and technical expertise. These
barriers discourage new entrants. The bargaining power of the suppliers is
moderately low because the differentiation of inputs is low in advanced
batteries industries. Thus, the switching costs are low for the inputs.
The bargaining power of buyers is moderately high due to high buyer
concentration and threat of backward integration; however the impact of this
potentially negative force will be mitigated as more auto manufacturers enter
into HEV market.
Porter’s Five Forces Framework
Source: GBI Research
Global PHEV Battery Market holds Enormous Revenue Potential and is Expected to
Reach $17.3 billion by 2020
The automotive industry is on the brink of experiencing a major transition to
electrified powertrains. GBI Research believes that automotive industry will
evolve from HEVs to PHEVs in the near future and the pace of evolution will be
much faster than expected. Automakers are investing in the development of
PHEVs in order to make them mainstream vehicles. The increased demand for
PHEVs will thus offer huge sales growth opportunities for advanced
batteries.
Global Plug-in Hybrid Electric Vehicle Market, 2011-2020
Source: GBI Research
GBI Research estimates that global PHEV sales as a percentage of total light
duty vehicle sales will reach 1% in 2015 and 5.3% in 2020. While the internal
combustion engine (ICE) continues to dominate the major automobile markets in
2020, the number of electric drive vehicles will increase significantly in the
near future. GBI Research estimates that the global PHEV battery market will
reach $17.3 billion by 2020. The growth potential of PHEVs market is promising
for the growth of the next generation of batteries, Li-ion batteries in
particular.
Future of Global Advanced Batteries Market Outlook to 2020: Opportunity
Analysis in Electronics and Transportation
Summary
GBI Research’s new report, “Future of Global Advanced Batteries
Market Outlook to 2020: Opportunity Analysis in Electronics and
Transportation”, provides key data, information and analysis on the
market opportunities in the advanced batteries market. The report provides key
market trends and competitive landscape analysis for the market. The research
discusses market dynamics in detail by providing analytical content on the key
drivers and restraints for the development of advanced batteries. The
report’s coverage of the advanced batteries market is comprehensive with
dedicated sections on potential markets for advanced batteries and key
supplier profiles.
Scope
- Qualitative analysis of market drivers, restraints and the future outlook
for the global advanced batteries market.
- The report covers data and
analysis on the global advanced battery Industry in the leading geographies of
the world.
- The report covers market size and forecasts data for key
advanced batteries namely Nickel Metal Hydride (Ni-MH) batteries, Lithium-ion
(Li-ion) batteries, and Nickel Cadmium (Ni-Cd) Batteries.
- Annualized
market revenues data from 2002 to 2009, forecast forward for 11 years to
2020.
- Comprehensive coverage of growth opportunities arising from
emerging PHEV market.
- Competitive landscape section that profiles key
players, namely, Panasonic EV Energy Co., Ltd., SANYO Electric Co., Ltd,
Cobasys LLC, BYD Company Limited, LG Chem, Ltd.
- Key topics covered
include market growth forecasts, the Porter’s Five Force analysis of
hybrid electric vehicle battery market, and market growth projections of PHEV
sales and opportunities in PHEV battery market.
Reasons to buy
- Develop business strategies by understanding the trends and developments
that are driving the global Advanced Batteries market
- Design and
develop your product development, marketing and sales strategies
-
Identify key players best positioned to take advantage of the emerging market
opportunities
- Develop business strategies and future plans by the
region wise understanding of the Advanced Batteries market future trends
-
What’s the next big thing in the Advanced Batteries market landscape
across the world? - Identify, understand and capitalize Make more
informed business decisions from the insightful and in-depth analysis of the
Advanced Batteries market and the factors shaping it
Table of Contents
1 Table of Contents
1 Table of Contents 4
2 Introduction 9
2.1
GBI Research Report Guidance 9
3 Defining Advanced Batteries for the
Electronics and Transportation Market 10
3.1 Overview of Leading Advanced
Battery Technologies 10
3.1.1 Lithium-ion Batteries 10
3.1.2
Nickel-metal Hydride Batteries 10
3.1.3 Nickel-cadmium Batteries 11
4
Forces Pulling and Pushing the Advanced Batteries Market 12
4.1 Global
Advanced Batteries Market, Key Drivers for Development 12
4.1.1 Need for
Advanced Energy Storage Systems with High Energy and Power Density 12
4.1.2 Growth in Consumer Electronics and Portable Devices 12
4.1.3
Successful Commercialization of Hybrid Electric Vehicles 12
4.1.4
Government Support and Incentives 13
4.2 Global Advanced Batteries Market,
Key Restraints for Development 13
4.2.1 Safety Issues for both Portable &
HEV Li-ion Batteries 13
4.2.2 High Initial Costs 14
4.2.3 Lithium
Production and Supply may be a Bottleneck 14
5 Adavnced Batteries for
Electronic and Transportation Market Analysis and Forecast to 2020 16
5.1 Advanced Batteries Market Overview 16
5.2 Global Lithium-ion Battery
Market for Electronic and Transportation Market Analysis and Forecast to 2020
17
5.2.1 Global Lithium-ion Battery Market, Analysis on the Basis of
Application, Portable PCs and Notebook, By Value ($ Million), 2002-2020
18
5.2.2 Global Lithium-ion Battery Market, Analysis on the Basis of
Application, Cellular Phones, By Value ($ Million), 2002-20 20
5.2.3
Global Lithium-ion Battery Market, Analysis on the Basis of Application, Power
Tools, By Value ($ Million), 2005-20 21
5.2.4 Global Lithium-ion
Battery Market, Analysis on the Basis of Application, Hybrid Electric
Vehicles, By Value ($ Million), 2009-2020 23
5.3 Global Nickel-metal
Hydride Battery Market for Electronic and Transportation Market Analysis and
Forecast to 2020 24
5.3.1 Global Nickel-metal Hydride Battery Market,
Analysis on the Basis of Application, Electronic, By Value ($ Million),
2002-2020 24
5.3.2 Global Nickel-metal Hydride Battery Market,
Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($
Million), 2002-2020 26
5.4 Global Nickel-cadmium Market for
Electronic Market Analysis and Forecast to 2020 28
5.4.1 Global
Nickel-cadmium Battery Market, Analysis on the Basis of Application,
Electronic, By Value ($ Million), 2002-20 28
6 Market Growth
Projections of PHEV Sales and Opportunities in PHEV Battery Market 31
6.1
Plug-in Hybrid Electric Vehicle (PHEV) Overview 31
6.2 Plug-in Hybrid
Battery Types 31
6.2.1 Nickel Metal Hydride Batteries 31
6.2.2
Lithium-ion Batteries 31
6.3 PHEV Market Drivers 32
6.3.1 Reduced Oil
Dependence 32
6.3.2 Regulatory Push: Purchase Incentives, Tax Incentives
and Mandated Purchases 32
6.3.3 Volatile Oil Prices 33
6.3.4
Environmental and Climate Change Concerns 34
6.4 Global Plug-in Hybrid
Electric Vehicle Market 35
6.5 Sales Growth Potential for Advanced
Batteries for in Emerging Plug-In Hybrid Electric Vehicle Market 38
7
Porter’s Five Forces Analysis of the Electric Vehicle Battery Industry
40
7.1 The Threat of Substitute Products — Low 40
7.2 The Threat
of the Entry of New Competitors (New Entrants) — Moderately Low 41
7.3 The Intensity of Competitive Rivalry — Medium to Moderately High
41
7.4 The Bargaining Power of Customers — Moderately High 41
7.5 The Bargaining Power of Suppliers — Moderately Low 42
8
Regulatory Framework 43
8.1 International Standards of the Advanced
Battery Industry 43
8.1.1 IEEE 1725 Standard: Standard for Rechargeable
Batteries for Cellular Telephones 43
8.1.2 IEC 62281: Safety of Primary
and Secondary Lithium Cells and Batteries during Transport 44
8.1.3
Pipeline and Hazardous Materials Safety Administration: Transportation of
Lithium Batteries - Final Rule 44
8.2 Regional Standards for
Advanced Batteries 46
8.2.1 North American Standards 46
8.2.2 South
and Central American Standards 47
8.2.3 Asia Pacific Standards 48
8.2.4 European Standards 51
9 Key Players in the Advanced Batteries Market
53
9.1 Advanced Batteries Key Player: Panasonic EV Energy Co., Ltd. 53
9.1.2 Panasonic EV Energy Co., Ltd. — SWOT Analysis 54
9.1.3
Panasonic EV Energy Co., Ltd. Strengths 54
9.1.4 Panasonic EV Energy Co.,
Ltd. Weaknesses 55
9.1.5 Panasonic EV Energy Co., Ltd. Opportunities
55
9.1.6 Panasonic EV Energy Co., Ltd. Threats 55
9.2 Advanced
Batteries Key Player: SANYO Electric Co., Ltd 56
9.2.1 SANYO Electric Co.,
Ltd. — Company Snapshot 56
9.2.2 SANYO Electric Co., Ltd. —
Company Overview 57
9.2.3 SANYO Electric Co., Ltd. — Major Products
and Services 58
9.2.4 SANYO Electric Co., Ltd. — SWOT Analysis
58
9.2.5 SANYO Electric Co., Ltd. Strengths 59
9.2.6 SANYO Electric
Co., Ltd. Weaknesses 59
9.2.7 SANYO Electric Co., Ltd. Opportunities
60
9.2.8 SANYO Electric Co., Ltd. Threats 60
9.3 Advanced Batteries
Key Player: Cobasys LLC 61
9.3.1 Cobasys LLC — Company Snapshot
61
9.3.2 Cobasys LLC — Company Overview 61
9.3.3 Cobasys LLC
— Major Products and Services 62
9.3.4 Cobasys LLC — SWOT
Analysis 62
9.3.5 Cobasys LLC Strengths 63
9.3.6 Cobasys LLC
Weaknesses 63
9.3.7 Cobasys LLC Opportunities 64
9.3.8 Cobasys LLC
Threats 64
9.4 Advanced Batteries Key Player: BYD Company Limited 65
9.4.1 BYD Company Limited — Company Snapshot 65
9.4.2 BYD Company
Limited — Company Overview 65
9.4.3 BYD Company Limited —
Major Products and Services 67
9.4.4 BYD Company Limited — SWOT
Analysis 67
9.4.5 BYD Company Limited Strengths 67
9.4.6 BYD Company
Limited Weaknesses 69
9.4.7 BYD Company Limited Opportunities 69
9.4.8
BYD Company Limited Threats 70
9.5 Advanced Batteries Key Player: LG Chem,
Ltd. 71
9.5.1 LG Chem, Ltd. — Company Snapshot 71
9.5.2 LG Chem,
Ltd. — Company Overview 71
9.5.3 LG Chem, Ltd. — Major
Products and Services 72
9.5.4 LG Chem, Ltd. — SWOT Analysis 73
9.5.5 LG Chem, Ltd. Strengths 74
9.5.6 LG Chem, Ltd. Weaknesses 74
9.5.7 LG Chem, Ltd. Opportunities 74
9.5.8 LG Chem, Ltd. Threats 75
10
Appendix 76
10.1 About GBI Research 76
10.2 Glossary of Terms 77
10.3 Methodology 78
10.3.1 Coverage 79
10.3.2 Secondary Research
79
10.3.3 Primary Research 79
10.3.4 Expert Panel Validation 79
10.4 Contact Us 80
10.5 Disclaimer 80
1.1 List of Tables
Table 1: Characteristics of Advanced Batteries, 2009 10
Table 2:
Global Advanced Batteries Market, Key Drivers for Development, 2009 12
Table 3: Global Advanced Batteries Market, Key Restraints for
Development, 2009 13
Table 4: Contained Lithium Metal Production (in
tons), 2008 14
Table 5: Production Break-down by Country (% share of
$ Value) 2002-2009 17
Table 6: Lithium-ion Battery Market, Global,
Analysis on the Basis of Application, Portable PCs and Notebook, By Value ($
Million), 2002-2020 19
Table 7: Lithium-ion Battery Market,
Global, Analysis on the Basis of Application, Cellular Phones, By Value ($
Million), 2002-2020 21
Table 8: Lithium-ion Battery Market,
Global, Analysis on the Basis of Application, Power Tools, By Value ($
Million), 2005-2020 22
Table 9: Lithium-ion Battery Market,
Global, Analysis on the Basis of Application, Hybrid Electric Vehicles, By
Value ($ Million), 2009-2020 24
Table 10: Nickel-metal Hydride
Battery Market, Global, Analysis on the Basis of Application, Electronic, By
Value ($ Million), 2002-2020 25
Table 11: Nickel-metal Hydride
Battery Market, Global, Analysis on the Basis of Application, Hybrid Electric
Vehicles, By Value ($ Million), 2002-2020 27
Table 12: Market
Share of Battery Makers in Nickel-metal Hydride Battery Market for HEV,
Global, (Volume Share in %), 2009 28
Table 13: Nickel-cadmium Battery
Market, Global, Analysis on the Basis of Application, Electronic, By Value ($
Million), 2002-2020 29
Table 14: Market Share of Nickel-cadmium
Battery Market, Global, (Revenue Share in %), 2009 30
Table 15:
Lithium-ion Battery Characteristics, by Chemistry, 2009 31
Table 16:
Global Oil Prices per Barrel (Nominal US $), 1988-2008 34
Table 17:
Global Plug-in Hybrid Electric Vehicle Market, 2011-2020 36
Table
18: PHEV Product Launch Timeline 37
Table 19: Global PHEV Battery
Market, Revenue Opportunity ($m), 2011-2020 39
Table 20: Vehicle
and Battery Manufacturer Partnerships and Production Targets, 2009 39
Table 21: Brief Overview of Battery Standards for Electrified Vehicles
43
Table 22: Comparison of 3 Common Battery Standards 45
Table 23:
Comparison of 3 Common Battery Standards 46
Table 24: Panasonic EV
Energy Co., Ltd., Key Facts 53
Table 25: Major Products and Services
54
Table 26: Panasonic EV Energy Co., Ltd., SWOT Analysis 54
Table
27: SANYO Electric Co., Ltd., Key Facts 56
Table 28: Major
Products and Services 58
Table 29: SANYO Electric Co., Ltd., SWOT
Analysis 59
Table 30: Cobasys LLC, Key Facts 61
Table 31:
Major Products and Services 62
Table 32: Cobasys LLC, SWOT Analysis
62
Table 33: BYD Company Limited, Key Facts 65
Table 34: Major
Products and Services 67
Table 35: BYD Company Limited, SWOT Analysis
67
Table 36: LG Chem, Ltd., Key Facts 71
Table 37: Major
Products and Services 73
Table 38: LG Chem, Ltd., SWOT Analysis 73
Table 39: Glossary 77
1.2 List of Figures
Figure 1: Advanced
Battery Market, Global, Market Share by Battery Chemistry, (% Share of $
Value), 2009 16
Figure 2: Production Break-down by Country (% share of
$ Value) 2002-2009 17
Figure 3: Market Share of Lithium-ion Battery
Manufacturers, Global, (Volume Share of Lithium-ion Cells for Portable
Batteries in %), 2009 18
Figure 4: Lithium-ion Battery Market, Global,
Analysis on the Basis of Application, Portable PCs and Notebook, By Value ($
Million), 2002-2020 19
Figure 5: Lithium-ion Battery Market,
Global, Analysis on the Basis of Application, Cellular Phones, By Value ($
Million), 2002-2020 20
Figure 6: Lithium-ion Battery Market,
Global, Analysis on the Basis of Application, Power Tools, By Value ($
Million), 2005-2020 22
Figure 7: Lithium-ion Battery Market,
Global, Analysis on the Basis of Application, Hybrid Electric Vehicles, By
Value ($ Million), 2009-2020 24
Figure 8: Nickel-metal Hydride
Battery Market, Global, Analysis on the Basis of Application, Electronic, By
Value ($ Million), 2002-2020 25
Figure 9: Nickel-metal Hydride
Battery Market, Global, Analysis on the Basis of Application, Hybrid Electric
Vehicles, By Value ($ Million), 2002-2020 26
Figure 10: Market
Share of Battery Makers in Nickel-metal Hydride Battery Market for HEV,
Global, (Volume Share in %), 2009 28
Figure 11: Nickel-cadmium Battery
Market, Global, Analysis on the Basis of Application, Electronic, By Value ($
Million), 2002-2020 29
Figure 12: Market Share of Nickel-cadmium
Battery Market, Global, (Revenue Share in %), 2009 30
Figure 13:
Imported Oil as a Percentage of Total Consumption in Developed Economies, 2009
32
Figure 14: Variation in Global Oil Prices, (US $), 1988-2008
33
Figure 15: Snapshot of Major Auto Markets, Annual Sales Volume
Breakdown, 2020 35
Figure 16: Global Plug-in Hybrid Electric Vehicle
Market, 2011-2020 36
Figure 17: Global PHEV Battery Market,
Revenue Opportunity ($m), 2011-2020 38
Figure 18: Porter’s
Five Forces Framework 40
Figure 19: GBI Research Methodology 78
