Business Strategy: Social Commerce Opportunities, Strategies, and Risks for Retailers Globally

Business Strategy: Social Commerce Opportunities, Strategies, and Risks for Retailers Globally published by IDC Retail Insights in January, 2010. This report consists of Pages: 18 and the price starts from US $ 5250.

Introduction

Abstract

This IDC Retail Insights report gives an overview of the main opportunities being created by social networks for retailing. It draws on IDC Retail Insights resources, including analyst expertise, previous reports, consumer and retailer survey results. This also analyzes the various social phenomena developing on the Web 2.0, and how that can be used by retailers to gain a competitive advantage.

"It is increasingly on social media that retail brand awareness is established and brand image is built," said Ivano Ortis, research director, IDC Retail Insights. "Social networks, blogs, price comparison Web sites, and the likes can all be used by retailers of all kinds and sizes to attract and influence customers, to study demand patterns, to improve brand reputation, and, finally, to provide customer support. Looking ahead, IDC Retail Insights sees an open social network built on a personalized widget portal, which will be available to each consumer individually, independent of each retailer — and yet supported by all of them — accessible from everywhere via a wide array of technologies."

Table of Contents

• GLOBAL Retail Insights Opinion
• In This Report
• Main Contents and Analyzed Technologies
• Situation Overview
• Introduction
• The AISS Strategy Applied to Social Media
• Social Shopping Networks
• Widgets for Social Commerce
• On the Road to Omnichannel Social Commerce
• Best Practices and Lessons Learned: The Do' s and Don' ts of Social Networking
• Future Outlook
• Toward Integration
• Essential Guidance
• Actions to Consider
• Learn More
• Related Research
• Synopsis
• Figure: Level of Maturity in Loyalty and Customer Experience Management
• Figure: AISS Strategy and Social Media Networks
• Figure: Consumer Survey on Top Shopping Frustrations
• Figure: The Social Commerce Landscape
• Figure: Open Social Commerce: Personalized Widget Portal

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