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Tortillas

Abstract

This report analyzes the US & Mexican Markets for Tortillas in Millions of US$. Annual forecasts are provided for the period 2006 through 2015. The report profiles 112 companies including many key and niche players such as Gruma S.A.B. de, Gruma Corporation, Mission Foods, Grupo Industrial Maseca, S.A.B. de C.V, Grupo Bimbo SA, Grupo Herdez SA de CV, Kellogg Company, Nabisco Inc., and Pepperidge Farm Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. A US & MEXICAN MARKET REPORT

1. INDUSTRY OVERVIEW

  • Tortillas: The Fastest Growing Bakery Product
  • Tortilla Chips: Prime Beneficiary of the Growing Hispanic Population
  • Tortillas Address Health Concerns and Create New Opportunities
  • Tortillas Allure Retailers
  • Unlimited Merchandizing Options
  • Variety Intensifies Visibility
  • Impelling Factors for Growth of Tortilla Industry
  • Prominent Features of Tortilla Industry
  • Competitive Landscape

2. PRODUCT OVERVIEW

  • Definition of Tortillas
  • Major Categories of Tortillas
  • Mexican Tortillas
  • The Making of Tortillas
  • General Process for Making Corn and Flour Tortillas
  • Corn Tortillas
  • Flour Tortillas
  • Industrial Process for Making Corn and Flour Tortillas
  • Corn Tortillas
  • Flour Tortillas
  • Hot Press Method
  • Hand Stretch Method
  • Die Cut Method
  • Tortilla Variants
  • Tortilla Chips
  • Nutritional and Other Values of Tortillas
  • Tortilla - A Peek into History
  • Flour Tortilla - Historic Review
  • Evolution of Modern Tortilla Production Process

3. REGIONAL MARKET OVERVIEW

3a. THE UNITED STATES

  • A. Market Analysis
    • Overview
    • Retail Sales of Tortillas
    • Retailing Trends of Tortillas: Year 2008
    • Table 1: US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands - El Milagro, Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand ' n Stuff, Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart)
    • Table 2: US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008: Percentage Breakdown of Unit Sales by Leading Brands - El Milagro, Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand ' n Stuff, Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart)
    • Table 3: US Market for Tortilla/Tostada Chips for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands - Doritos, Garden of Eatin' , Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border, Santitas, Snyder' s of Hanover, Tostitos, Tostitos Scoops, Private Label, and Others (includes corresponding Graph/Chart)
    • Table 4: US Market for Tortilla/Tostada Chips for the Year 2008: Percentage Breakdown of Unit Sales by Leading Brands - Doritos, Garden of Eatin' , Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border, Santitas, Snyder' s of Hanover, Tostitos, Tostitos Scoops, Private Label, and Others (includes corresponding Graph/Chart)
    • Table 5: US Market for Tortilla/Wraps for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands - Guerrero, La Banderita, Mission, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart)
    • Table 6: US Market for Refrigerated Tortillas for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Vendors - Azteca, Barnes, La Bonita Ole, Mission, Private Label, and Others (includes corresponding Graph/Chart)
    • Tortillas Market - Influence of Hispanics
    • Popularity of Tortillas Soaring High Among Health Conscious Consumers
    • Tortillas in Other Healthy Meals
    • Tortilla Chips - Highly Favored Salted Snack
    • Table 7: US Market for Salty Snacks (2006): Percentage Breakdown of Dollar Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes corresponding Graph/Chart)
    • Table 8: US Market for Salty Snacks (2006): Percentage Breakdown of Unit Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes corresponding Graph/Chart)
    • Table 9: US Market for Snack Foods (2006): Percentage Dollar Market Share of Potato chips, Tortilla chips, RTE popcorn, Cheese snacks, Pretzels, and Corn snacks Through Major Retailing Outlets - Supermarkets Grocery stores, Convenience stores, Mass merchandiser, Warehouse club, Vending, Drug stores, and Others (includes corresponding Graph/Chart)
    • White Corn Production in the US
  • B. Market Analytics
    • Table 10: US Recent Past, Current & Future Analysis for Tortillas Market - Annual Consumption Figures in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)

3b. MEXICO

  • A. Market Analysis
    • Overview
    • Tortillas - The Staple Food
    • Alternative use of Tortillas
    • Tortilla Chips - Not the Favorite Snack
    • The Abode of Corn
    • Mexican Corn Production: A Review
    • Demand for Corn in Ethanol Production Rises Tortilla Prices
    • Tortilla Consumption Declines
    • Tortilla Price Agreement and Other Government Measures
    • Prominent Food Programs
    • Tortillas Need Nutritional Fortification
  • B. Market Analytics
    • Table 11: Mexican Recent Past, Current & Future Analysis for Tortillas Market - Annual Consumption Figures in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)

4. PRODUCT INNOVATIONS/INTRODUCTIONS

  • French Meadow Bakery(tm) Rolls Out Gluten-Free(tm) Tortillas
  • McDonald Unveils Mac Snack Wrap
  • French Meadow Bakery Launches Two New Tortilla Items
  • Classic Foods Unveils New Tortilla Chips
  • Discovery Foods Launches New Spicy Products
  • El Pollo Rolls Out Grilled Chicken Tortilla Roll
  • Frito-Lay Introduces ' Pinch of Salt'
  • Mars Snackfood Unveils New Snacks
  • Mission Foods Introduces Four New Snack Items
  • Frito-Lay Introduces Tostitos Flour Tortilla Chips

5. RECENT INDUSTRY ACTIVITY

  • Circle Foods Establishes New Production Facility
  • Bob Evans Introduces New Burrito
  • Del Rey Ceases Operations
  • Illuminati Acquires Majority Stake in Fresh Harvest Products
  • Li' L Guy Foods and Tortilla King Merge to Form Tortilla King
  • Mistral Takes Over Shearer' s Foods
  • Prime Choice Foods Acquires Tennessee Chips
  • Hain Celestial Launches Organic Pretz-O' s
  • Rubio' s Launches New Grilled Tacos
  • Ruiz Foods Launches El Monterey Southwest Chicken Taquitos
  • Gruma to Set-Up a Facility in Panorama City
  • Wise Snacks Partners with Campus Solutions
  • Maseca Launches New Corn Flour Varieties

6. FOCUS ON SELECT PLAYERS

  • Gruma S.A.B. de C.V (Mexico)
  • Gruma Corporation (US)
  • Mission Foods (USA)
  • Grupo Industrial Maseca, S.A.B. de C.V (Mexico)
  • Grupo Bimbo SA (Mexico)
  • Grupo Herdez SA de CV (Mexico)
  • Kellogg Company (USA)
  • Nabisco Inc. (USA)
  • Pepperidge Farm Inc. (USA)

III. COMPETITIVE LANDSCAPE

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