This report analyzes the US & Mexican Markets for Tortillas in Millions of
US$. Annual forecasts are provided for the period 2006 through 2015. The
report profiles 112 companies including many key and niche players such as
Gruma S.A.B. de, Gruma Corporation, Mission Foods, Grupo Industrial Maseca,
S.A.B. de C.V, Grupo Bimbo SA, Grupo Herdez SA de CV, Kellogg Company, Nabisco
Inc., and Pepperidge Farm Inc. Market data and analytics are derived from
primary and secondary research. Company profiles are mostly extracted from URL
research and reported select online sources.
Table of Contents
Table of Contents
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. A US & MEXICAN MARKET REPORT
1. INDUSTRY OVERVIEW
Tortillas: The Fastest Growing Bakery Product
Tortilla Chips: Prime Beneficiary of the Growing Hispanic Population
Tortillas Address Health Concerns and Create New Opportunities
Tortillas Allure Retailers
Unlimited Merchandizing Options
Variety Intensifies Visibility
Impelling Factors for Growth of Tortilla Industry
Prominent Features of Tortilla Industry
Competitive Landscape
2. PRODUCT OVERVIEW
Definition of Tortillas
Major Categories of Tortillas
Mexican Tortillas
The Making of Tortillas
General Process for Making Corn and Flour Tortillas
Corn Tortillas
Flour Tortillas
Industrial Process for Making Corn and Flour Tortillas
Corn Tortillas
Flour Tortillas
Hot Press Method
Hand Stretch Method
Die Cut Method
Tortilla Variants
Tortilla Chips
Nutritional and Other Values of Tortillas
Tortilla - A Peek into History
Flour Tortilla - Historic Review
Evolution of Modern Tortilla Production Process
3. REGIONAL MARKET OVERVIEW
3a. THE UNITED STATES
A. Market Analysis
Overview
Retail Sales of Tortillas
Retailing Trends of Tortillas: Year 2008
Table 1: US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008:
Percentage Breakdown of Dollar Sales by Leading Brands - El Milagro,
Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand ' n Stuff,
Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others
(includes corresponding Graph/Chart)
Table 2: US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008:
Percentage Breakdown of Unit Sales by Leading Brands - El Milagro, Guerrero,
La Banderita, Mission, Old El Paso, Old El Paso Stand ' n Stuff, Ole, Ortega,
Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes
corresponding Graph/Chart)
Table 3: US Market for Tortilla/Tostada Chips for the Year 2008:
Percentage Breakdown of Dollar Sales by Leading Brands - Doritos, Garden of
Eatin' , Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border,
Santitas, Snyder' s of Hanover, Tostitos, Tostitos Scoops, Private Label, and
Others (includes corresponding Graph/Chart)
Table 4: US Market for Tortilla/Tostada Chips for the Year 2008:
Percentage Breakdown of Unit Sales by Leading Brands - Doritos, Garden of
Eatin' , Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border,
Santitas, Snyder' s of Hanover, Tostitos, Tostitos Scoops, Private Label, and
Others (includes corresponding Graph/Chart)
Table 5: US Market for Tortilla/Wraps for the Year 2008: Percentage
Breakdown of Dollar Sales by Leading Brands - Guerrero, La Banderita,
Mission, Tia Rosa, Private Label, and Others (includes corresponding
Graph/Chart)
Table 6: US Market for Refrigerated Tortillas for the Year 2008:
Percentage Breakdown of Dollar Sales by Leading Vendors - Azteca, Barnes, La
Bonita Ole, Mission, Private Label, and Others (includes corresponding
Graph/Chart)
Tortillas Market - Influence of Hispanics
Popularity of Tortillas Soaring High Among Health Conscious Consumers
Tortillas in Other Healthy Meals
Tortilla Chips - Highly Favored Salted Snack
Table 7: US Market for Salty Snacks (2006): Percentage Breakdown of
Dollar Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed
Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes,
Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others
(includes corresponding Graph/Chart)
Table 8: US Market for Salty Snacks (2006): Percentage Breakdown of Unit
Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese,
Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn,
Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes
corresponding Graph/Chart)
Table 9: US Market for Snack Foods (2006): Percentage Dollar Market
Share of Potato chips, Tortilla chips, RTE popcorn, Cheese snacks, Pretzels,
and Corn snacks Through Major Retailing Outlets - Supermarkets Grocery
stores, Convenience stores, Mass merchandiser, Warehouse club, Vending, Drug
stores, and Others (includes corresponding Graph/Chart)
White Corn Production in the US
B. Market Analytics
Table 10: US Recent Past, Current & Future Analysis for Tortillas
Market - Annual Consumption Figures in US$ Million for the Years 2006
through 2015 (includes corresponding Graph/Chart)
3b. MEXICO
A. Market Analysis
Overview
Tortillas - The Staple Food
Alternative use of Tortillas
Tortilla Chips - Not the Favorite Snack
The Abode of Corn
Mexican Corn Production: A Review
Demand for Corn in Ethanol Production Rises Tortilla Prices
Tortilla Consumption Declines
Tortilla Price Agreement and Other Government Measures
Prominent Food Programs
Tortillas Need Nutritional Fortification
B. Market Analytics
Table 11: Mexican Recent Past, Current & Future Analysis for
Tortillas Market - Annual Consumption Figures in US$ Million for the Years
2006 through 2015 (includes corresponding Graph/Chart)
4. PRODUCT INNOVATIONS/INTRODUCTIONS
French Meadow Bakery(tm) Rolls Out Gluten-Free(tm) Tortillas
McDonald Unveils Mac Snack Wrap
French Meadow Bakery Launches Two New Tortilla Items
