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Whole Grain and High Fiber Foods

Abstract

Description

This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Million by the following Product Segments: Cereals, Baked Food, Snacks, and Others (Includes Pasta and flour). The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 146 companies including many key and niche players such as Cargill, Inc, Cereal Ingredients, Inc., ConAgra Foods, Inc., Creafill Fibers Corp., Fiberstar, Inc., Garuda International, Inc., General Mills, Inc., Grupo Bimbo, S.A.B. de C.V., Gilster-Mary Lee Corporation, Grain Millers, Inc., GTC Nutrition, Hodgson Mill, Inc., International Fiber Corporation, J. RETTENMAIER & SOHNE GmbH + Co. KG, Kellogg Company, Kerry Group Plc, Kraft Foods, Inc., Kraft Foods North America, Kraft Foods International Malt-O-Meal Company, Matsutani America, Inc., MGP Ingredients, Inc., Nestle S.A., New World Pasta Company, ORAFTI Group, PepsiCo, Inc., Quaker Oats Company, Ralcorp Holdings, Inc., Sara Lee Bakery Group, Sensus America LLC, SunOpta Ingredients Group, Watson, Inc., and Whole Foods Market, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
    • Whole Grains
    • Food Fiber
    • Cereals
    • Baked Foods
    • Snacks
    • Flour
    • Pasta

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW AND MARKET TRENDS

  • Rising Awareness & Changing Perceptions Drive Whole Grains Market
  • Global Bread Market Remains Buoyant During Recessionary Period
  • Recession Brings Forth Opportunities for Cereals
  • Demand for Natural Bakery Products Surges Amidst Economic Slowdown
  • Dietary Guidelines Promote Healthy Foods
  • High-Fiber Foods Gain Momentum
  • Limited Information Hinders Widespread Consumer Adoption
  • Health Benefits Aid Higher Fiber Consumption
  • Fighting Obesity with Fibers
  • Promotion of Whole Grains - The Two-in-One Effect
  • Dietary Fibers Fortify Functional Foods Market
  • Market Expansion through Innovative Products
  • Manufacturers Undertake Innovative Formulations for Whole Grain Products
  • Low Fiber Consumption Levels Encourage Innovations
  • Blends Promote Whole Grain Consumption
  • Consumers in Confusion Over Whole Grain and Fiber Labels
  • Healthy Alternatives Boost Growth in US and European Bakery Sector
  • Snack Food Industry Wakes Up to the Need for Healthy Alternatives
  • Whole Grain Products Counter Declining Pasta Sales
  • Whole Grain Products Aid Revenue Growth
  • Formulation of Whole Grain Products - A Tough Task for Manufacturers
  • Special Breads Segment - Benefiting from the Focus on Health Foods
  • Food Companies Shift Focus to Whole Grains

2. AN INTRODUCTION TO WHOLE GRAINS

  • Whole Grains - A Historical Review
  • Constituents of a Grain
  • Germ
  • Endosperm
  • Bran
  • Common Grains in Use
  • Whole Grains & Whole Grain Foods - A Conceptual Definition
  • Gluten-Free Whole Grains
    • Table 1: Global Gluten-Free Food Product Introductions (2007 & 2008 - A Historic Review): Breakdown of Number of Introductions by Sub-Category - Savory/Salty Snacks, Meat Products, Snack/ Cereal/Energy Bars, Baby Savory Meals & Dishes, Baking Ingredients & Mixes, Baby Fruit Products, Desserts & Yogurts, and Cooking Sauces (includes corresponding Graph/Chart)
  • FDA Defines 'Whole Grain Foods'
  • Refining Process & its Impact on Grain Constituents
  • The 2005 Dietary Guidelines & Food Guide Pyramid
  • Consumer Response to Dietary Guidelines
  • Whole Grain Consumption Levels for Americans
  • A Glance at Recommendations Over the Years
  • The USDA MyPyramid Guidance System
  • General Mills - Leading By Example
  • Whole Grain Stamp
  • Factors Influencing Consumer Switchover Decision
  • Comparative Cost of Whole Grain Vs Non-Whole Grain Products in the US
  • Current Consumption Levels
  • Benefits of Whole Grains
  • Studies Corroborate Health Benefits of Whole Grains
  • Fast Whole Grain Facts
  • Alleviates Risk of Diabetes
  • Lowering Risk of Heart Disease
  • Nutrition and Digestive Health
  • Whole Grain Health Claims
  • Gaining Prominence
  • FDA Authorized Health Claims for Whole Grain Foods
  • Limitations for Health Claims

3. FOOD FIBERS

  • What is Food Fiber?
  • Fiber Content in Relation to Whole Grains
  • Fiber Composition in Select Whole Grains
  • Types of Fiber
  • Soluble Fiber
  • Insoluble Fiber
  • High-Fiber Foods
  • Pasta, Cereals & Grains
  • Fruits
  • Vegetables
  • Legumes, Seeds & Nuts
  • Ideal Fiber Consumption Levels
    • Table 2: World Market for High-Fiber Bread (2011): Per Capita Consumption in Select Geographical Markets (In Kilograms) (includes corresponding Graph/Chart)
  • Health Benefits of Fiber
  • Critical for Human Digestive System
  • Low Risk of Cardiovascular Diseases
  • Facilitate Diabetes Management
  • Aids Weight Management
  • Side Effects of Excessive Fiber Consumption

4. WHOLE GRAIN & HIGH-FIBER FOODS

  • Cereals
  • Breakfast Cereals
  • Baked Foods
  • Snacks
  • Flour
  • Wheat Flour
  • Bromated Flour
  • Cake Flour
  • Graham Flour
  • Pastry Flour
  • Durum Flour
  • Corn Flour
  • Rye Flour
  • Rice Flour
  • Chickpea Flour
  • Tang Flour
  • Plain Flour
  • Pasta
  • Common Pasta Types and their Shapes
    • Micro Pasta
    • Ribbon Pasta Noodles
    • Shaped Pasta
    • Strand Noodles
    • Stuffed Pasta
    • Tubular Pasta
  • Whole Grains & Beans

5. RECENT INDUSTRY ACTIVITY

  • Grupo Bimbo to Acquire Fresh Bakery Business of Sara Lee in Spain and Portugal
  • Sara Lee to be Divided into Two Companies
  • Grupo Bimbo to Acquire North American Fresh Bakery business of Sara Lee
  • Viterra Acquires 21st Century Grain Processing
  • Attune Foods Takes Over Erewhon and Uncle Sam Cereal Brands from US Mills
  • Viterra Acquires Dakota Growers Pasta Company
  • EQT Partners to Establish JV with QinYuan Industry
  • Manitoba Agri-Health Research Network Collaborates with Granotec Group
  • Grupo Bimbo Snaps Up Weston Foods' Fresh Bakery Operations
  • General Mills to Sell Part of Bakeries & Foodservice Frozen Dough Operations
  • PepsiCo's Frito-Lay North America Unit Inks Agreement with Jack Link's
  • SunOpta Forms Partnership with PolyCell Technologies
  • General Mills Streamlines Business Operations in Brazil

6. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER

  • PepsiCo Acquires Penelopa
  • Diamond Foods to Acquire Popcorn Business of General Mills
  • Kerry to Take Over Breeo Foods
  • Kellogg Acquires Zhenghang Food Company
  • Kellogg Pockets Specialty Cereals
  • Kellogg Takes Over Assets of Brownie Products & IndyBake Products
  • Kellogg Company Takes Over Recipes and Trademarks of Mother's Cake & Cookie
  • Flower Foods Takes Over ButterKrust bakery
  • Olympus Partners Takes Over Ann's House of Nuts
  • World Gourmet Marketing Takes Over Rivard Popcorn
  • Kellogg Acquires United Bakers
  • Ralcorp to Acquire Post Cereals Line from Kraft
  • Ralcorp Holdings Takes Over Bloomfield Bakers
  • Ralcorp Holdings Acquires Beta Brands
  • Litagra Acquires Kedainiai Grain
  • VFF Forays into Indian Health Food Segment
  • General Mills and Curves Partner to Offer Weight Management Brand
  • ConAgra Acquires Lincoln Snacks
  • Altria Group Spins-off Kraft Foods
  • Kraft Foods Divests Hot Cereals Business to B&G Subsidiary
  • SIG Strategic Investments, LLLP Acquires U.S. Mills
  • Whole Foods Market Takes Over Wild Oats
  • Dunkin Brands Fully Acquires Dunkin' Donuts
  • Rich Products Corp. Takes Over GLP Free Manufacturing Corp.

7. PRODUCT INTRODUCTIONS/INNOVATIONS

  • Bear NakedTM Launches Novel Trail Mix Blends
  • UNCLE BEN'S® Launches Whole Grain White Rice
  • Perdue Farms Launches Whole Grain Breaded Chicken
  • Archer Daniels Midland Unveils Sorghum Flour and Whole Grain Sorghum Flour
  • Kraft Foods to Increase Whole Grain Content in Nabisco Cracker Brands
  • Warburtons to Introduce SnackaDoodle and Chippidy DooDaa Snacks Range
  • Wasabrod Launches New Crispbreads
  • Quaker Oats Reintroduces Whole-Grain Products Range
  • Nestle to Launch Milo and Multigrain Cheerios
  • B&G Foods Rolls Out Cream of Wheat Healthy Grain Instant Hot Cereal
  • Racconto Introduces New Pasta
  • Progress to Introduce High Fiber Soups Line
  • Pepperidge Farm Launches Goldfish Grahams Baked Snack Crackers
  • Fiber One Introduces Muffin Mix

8. PRODUCT INNOVATIONS/LAUNCHES - A HISTORIC PERSPECTIVE BUILDER

  • Quaker Introduces Quaker High Fiber Oatmeal to Go and Quaker High Fiber Instant Oatmeal Bars
  • Quaker Rolls Out Quaker® Chewy Granola Bars with Protein
  • General Mills Unveils Rice Chex® Cereal
  • Barilla Rolls Out Barilla Whole Grain Pasta
  • F & N Rolls Out New Lifestyle Food
  • Kashi to Introduce Frozen Sandwiches
  • Kashi Launches Two Whole Grain Food Products
  • Canada Bread Company Launches Dempster's Smart™ 100% Whole Grain Wheat Bread
  • Oroweat Launches New 100% Whole Grain & Honey Bread
  • All-Bran Launches Strawberry Medley
  • Kellogg Introduces Multi-Grain Corn Flakes
  • Kashi Launches Kashi Granola
  • Nature's Path Introduces Fiber-rich SmartBran
  • Weetabix Launches New Wholegrain Cereal
  • Bagrry's Introduces Hi-Fiber Oats
  • Kellogg Adds to Cereal Bars Line
  • General Mills Introduces Chocolate Chex™ Breakfast Cereal
  • Hodgson Unveils New Steel Cut Oats Hot Cereal
  • Orville Redenbacher's Unveils New Natural Popcorn Flavors
  • Boca Foods Launches Boca Meatless Breakfast Wraps
  • Kashi Company Offers New Flavors of GOLEAN® Roll
  • Kellogg Launches New Line Up of Snack and Meal Alternatives
  • Mama Rosie's Unveils Low Fat Ravioli
  • Price Chopper Introduces Co-Branded Vitamin- Fortified Cereals
  • Pepperidge Farm Unveils New Line of Whole Grain Breads
  • Quaker Oats Launches Life Chocolate Oat Crunch®
  • Quaker Snacks Launches Chewy Granola Bars
  • Country Choice Launches FIT KIDS Instant Oatmeal in Two Flavors
  • Krispy Kreme Introduces Whole-Wheat Doughnut

9. FOCUS ON SELECT GLOBAL PLAYERS

  • Cargill, Inc. (US)
  • Cereal Ingredients, Inc. (US)
  • ConAgra Foods, Inc. (US)
  • Creafill Fibers Corp. (US)
  • Fiberstar, Inc. (US)
  • Garuda International, Inc. (US)
  • General Mills, Inc. (US)
  • Grupo Bimbo, S.A.B. de C.V. (Mexico)
  • Gilster-Mary Lee Corporation (US)
  • Grain Millers, Inc. (US)
  • GTC Nutrition (US)
  • Hodgson Mill, Inc. (US)
  • International Fiber Corporation (US)
  • J. RETTENMAIER & SOHNE GmbH + Co. KG (Germany)
  • Kellogg Company (US)
  • Kerry Group Plc. (Ireland)
  • Kraft Foods, Inc. (US)
  • Kraft Foods North America
  • Kraft Foods International
  • Malt-O-Meal Company (US)
  • Matsutani America, Inc. (US)
  • MGP Ingredients, Inc. (US)
  • Nestle S.A. (Switzerland)
  • New World Pasta Company (US)
  • ORAFTI Group (Belgium)
  • PepsiCo, Inc. (US)
  • Quaker Oats Company (US)
  • Ralcorp Holdings, Inc. (US)
  • Sara Lee Bakery Group (US)
  • Sensus America LLC (US)
  • SunOpta Ingredients Group (US)
  • Watson, Inc. (US)
  • Whole Foods Market, Inc. (US)

10. MAJOR COUNCILS/ASSOCIATIONS

  • The Whole Grains Council
  • International Fiber Council
  • The National Fiber Council

11. GLOBAL MARKET PERSPECTIVE

    • Table 3: World Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 4: World Historic Review for Whole Grain and High Fiber Foods by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 5: World 15-Year Perspective for Whole Grain and High Fiber Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
  • Whole Grain and High Fiber Foods Market by Product Segments
    • Table 6: World Recent Past, Current & Future Analysis for Cereals containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 7: World Historic Review for Cereals containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 8: World 15-Year Perspective for Cereals containing Whole Grain and High Fiber by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
    • Table 9: World Recent Past, Current & Future Analysis for Baked Food containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 10: World Historic Review for Baked Food containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 11: World 15-Year Perspective for Baked Food Containing Whole Grain and High Fiber by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
    • Table 12: World Recent Past, Current & Future Analysis for Snacks containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 13: World Historic Review for Snacks containing Whole Grain and High Fiber by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 14: World 15-Year Perspective for Snacks containing Whole Grain and High Fiber by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
    • Table 15: World Recent Past, Current & Future Analysis for Other Whole Grain and High Fiber Foods by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 16: World Historic Review for Other Whole Grain and High Fiber Foods by Geographic Region - US, Europe, Asia-Pacific (including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 17: World 15-Year Perspective for Other Whole Grain and High Fiber Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (including Japan) and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Overview
    • Prospects for US Wholegrain Products Market Remain Upbeat Despite Recession
    • New Whole Grain Products Flood the US Market
    • Emerging Opportunities in the US Bread Market
    • Changing Face of the US Food Industry
      • Consumption Trends in the US
      • Obesity - A Major Health Concern
      • 'Aware' Americans to Boost Consumption of Healthy Foods
      • Innovative Product Formulations Rule Roost
    • Table 18: US Whole Grains Market (2011): Percentage Breakdown of Product Launches# by Category for Bakery, Breakfast Cereals, Snacks, Side Dishes, and Others (includes corresponding Graph/Chart)
    • A Surging Food Fiber Industry
    • Dietary Guidelines Pep Up Whole Grain Foods Consumption
      • Identifying Whole Grains - A Tricky Process
    • Table 19: Whole Grains Consumption in the US (2011): Percentage Share of Consumers by Number of Whole Grain Servings Consumed (includes corresponding Graph/Chart)
    • Market Share Statistics: Companies & Brands - By Product Category
      • Cereals and Bars
    • Table 20: Leading Players in the US Breakfast Cereals Market (2011): Percentage Breakdown of Dollar Sales for Kellogg Company, General Mills, Ralcorp, Quaker Oats, Malt-O-Meal, Private Labels,and Others (includes corresponding Graph/Chart)
    • Table 21: Leading Brands for Breakfast Cereals in the US (2009): Percentage Breakdown of Dollar Sales for General Mills Cheerios, Kellogg's Special K, Post Honey Bunches of Oats, Kellogg's Frosted Flakes, Kellogg's Frosted Mini Wheats, Kellogg's Raisin Bran, Kellogg's Froot Loops, General Mills Cinnamon Toast Crunch, General Mills Lucky Charms, Quaker Oats Cap'n Crunch, Quaker Oats Life, Kellogg's Rice Krispies, Kellogg's Corn Flakes, and Others (includes corresponding Graph/Chart)
    • Table 22: US Market for Bars (2009): Annual Sales in US$ millions Through Supermarkets, Drugstores & Mass Merchandisers by Category - Granola, Breakfast Cereal/Snack, Nutritional/ Intrinsic Health Value, Rice Snack Squares, and Others (includes corresponding Graph/Chart)
    • Table 23: Top 10 Granola Bar Brands in the US (2009): Annual Sales in US$ Million Through Supermarkets, Drugstores & Mass Merchandisers (includes corresponding Graph/Chart)
    • Table 24: Top 10 Nutritional/Intrinsic Health Bar Brands in the US (2008): Annual Sales in US$ Million for ZonePerfect, Clif, Clif Luna, Kellogg's Special K Protein, Power Bar, Slim-Fast Optimal Meal On-The-Go, Kraft South Beach Diet, Pure Protein, Balance, Kashi GoLean (includes corresponding Graph/Chart)
    • Bread
    • Table 25: US Market for Fresh Bread (2009): Annual Sales in US$ Million for Leading Brands (includes corresponding Graph/Chart)
    • Table 26: Top 10 Bread Manufacturers in the US (2009): Annual Retail Sales in US$ Millions (includes corresponding Graph/Chart)
    • Table 27: US Market for Bread (2008): Annual Volume Sales in Million Units for Manufacturers through Supermarkets (includes corresponding Graph/Chart)
    • Historic Statistics
      • Strengthening Whole Grain Products Market
    • Table 28: US Whole Grains Market: Number of Products Launched (with whole grain claims) during 2002-2006 (includes corresponding Graph/Chart)
    • Table 29: US Whole Grains Market (2004-2006): Percentage Breakdown of Product Launches by Category for Bakery, Breakfast Cereals, Snacks, Side Dishes, Meals & Meal Centers and Others (includes corresponding Graph/Chart)
      • Whole Grain Products Versus Low-Carb & Low-Fat Products
    • Table 30: Percentage Share of Number of Product Introductions (1993-2003) for Low-Fat, Low-Carb and Whole Grain Products in the US (includes corresponding Graph/Chart)
      • Traditional Products Make a Comeback
      • Rising Demand for Whole Grain Baked Goods
    • Demographics Influence Dietary Trends
    • Rising Consumption of Whole Grains to Affect Organic Food Sales
    • Grocery Stores - Fighting Fast Food Outlets with Whole Grain Products
    • Obstacles in Adoption of Whole Grain Diet
      • Low Consumption - A Continuous Problem
      • New Strategies to Promote Whole Grain Consumption
    • Focus on Select Players
  • B. Market Analytics
    • Table 31: US Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart)
    • Table 32: US Historic Review for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 33: US 15-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

2. EUROPE

  • A. Market Analysis
    • Overview
      • European Bakery Sector Moves Towards Healthy Alternatives
      • GI Diet Promotes Whole Grain Pasta Consumption
      • Baked Beans Picking Up Pace
      • Heightening Consumer Distrust in Cereal Manufacturers in the UK
    • Focus on Select Players
  • B. Market Analytics
    • Table 34: European Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 35: European Historic Review for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 36: European 15-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

3. ASIA-PACIFIC

  • A. Market Analysis
    • Japan
    • Table 37: Leading players in Japanese Cereals Market (2011): Percentage Breakdown of Dollar Sales for Kellogg CO., Calbee Foods Company Ltd., Nissin Food Products Company Ltd., and Others (includes corresponding Graph/Chart)
    • India - A Habitual Consumer of Whole Grain & High Fiber Foods
  • B. Market Analytics
    • Table 38: Asia-Pacific Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 39: Asia-Pacific Historic Review for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 40: Asia-Pacific 15-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

4. REST OF WORLD

  • A. Market Analysis
    • Whole Grain Products Gaining Popularity in Canada
  • B. Market Analytics
    • Table 41: Rest of World Recent Past, Current & Future Analysis for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 42: Rest of World Historic Review for Whole Grain and High Fiber Foods by Product Segment - Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 43: Rest of World 15-Year Perspective for Whole Grain and High Fiber Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals, Baked Food, Snacks, and Other Whole Grain & High Fiber Food Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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