• Japanese
  • Korean
  • Chinese
Cover Image

Green Marketing

Abstract

Description

This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
    • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Green Marketing: A Buoyant Market
  • Recession and Green Marketing
  • Growth Drivers
  • Challenges & Issues with Green Marketing Initiatives
  • Credibility of Environmental Claims
  • Consumer Perceptions - Not Always Right
  • Future Relevance of Present Environmental Decisions: A Persistent Issue
  • Bowing Down to Competitive Pressures
  • Pressure of Cost Reduction and Profit Enhancement
  • Development of Standards
  • Over-Ambitious Presumptions

2. MARKET DYNAMICS

  • The Role of Environmental Labels
  • Internet - The Medium for Information Dispersal
  • Investment Initiatives of Green Companies
  • Government Funding for Green Initiatives
  • Green Packaging for Food and Beverage Market
  • Green Packaging - The Role of Bioplastics
  • Bioplastics - Are They Truly Biodegradable?
  • Grappling with Ethical Challenges
  • Sustainability in Beauty Packaging Market
  • Green Trends in Buildings
  • Green Marketing & Children's Wear Industry
  • Energy Conservation in ICT Sector
  • Household Cleaning Products
  • Green Marketing in Apparel Industry
  • High Cost Hampers Sales
  • Focus on Waste Reduction
  • Significant Influence of Regulations and Standards

3. PRODUCT OVERVIEW

  • Green Marketing - An Introduction
  • Social, Retail, Environmental Aspects of Green Marketing
  • The Need for Green Marketing
  • Historic Review
  • 'Green' Products
  • Green Initiatives of Select Companies
  • Life Cycle Analysis: Determining Product's Greenness
  • How is Green Marketing Different from Other Advertising Forms?
  • The Four Ps of Green Marketing
  • Businesses & Green Marketing Initiatives
  • Regulatory Pressure
    • Regulatory Specifications in Select Countries
  • Social Responsibility
  • Cost/Profit Factors
  • Competitive Pressures
  • Green Consumer
  • Levels of Green Marketing
  • Transformative Green Marketing
  • Normative Green Marketing
  • Strategic and Operative Green Marketing
  • Eco-Sponsoring and Eco-Labeling

4. PRODUCT INTRODUCTIONS/INNOVATIONS

  • Whirlpool Unveils Duet
  • Whirlpool Unveils 'Green Generation' Range of Resource-Saving Appliances
  • Kimberly-Clark Unveils Scott Naturals Smart Flush Bags
  • Green Irene Unveils Enzyme Cleaners
  • SAPOS Unveils Natural Cleaners and Green Cleaning Products
  • Newell Rubbermaid Introduces Paper Mate Biodegradable
  • Unilever Unveils Sustainable Living Plan
  • Sunchips Rolls Out First-Ever Fully Compostable Chip Bag
  • Great Atlantic & Pacific Tea Unveils Green Way
  • Seayu Enterprises Unveils Clean+Green
  • Martha Stewart Enters into Agreement with Hain Celestial
  • Clorox Unveils Green Wipes
  • iGo Unveils Green Laptop Charger
  • Betagro Introduces Kooling Max
  • GRIP Promotions Introduces Green Alternative for Unattractive Appliances
  • Clorox Introduces Range of Natural Cleaning Products
  • Marcal Paper Mills Unveils Marcal Small Steps

5. RECENT INDUSTRY ACTIVITY

  • Siegwerk Takes Over Environmental Inks
  • ULC Standards Takes Over TerraChoice
  • P&G Unveils Green Marketing Efforts
  • Newell Rubbermaid Brands Enters into Partnership with TerraCycle™
  • Cereplast Collaborates with Oculus3D
  • HGTV Enters into Partnership with Serta
  • Duane Reade Announces EcoClub Customer Reward Program
  • GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms
  • Ethicalsuperstore.com Merges with Natural Collection
  • Ethos Environmental Collaborates with Thrive Worldwide
  • Frito-Lay North America Partners with TerraCycle
  • Cryobanks International Undertakes Paperless Marketing Initiative
  • Homeland Integrated Security Systems Promotes Cyber Tracker
  • Invicta Group and United Fuel Savers Ink Marketing Agreement

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Canon, Inc. (Japan)
  • Cereplast, Inc. (US)
  • Del Monte Foods (US)
  • Fairmont Hotels & Resorts, Inc. (Canada)
  • Frito-Lay North America, Inc. (US)
  • General Electric Company (US)
  • General Motors Company (US)
  • Herman Miller, Inc. (US)
  • Mary Kay, Inc. (US)
  • Nike, Inc. (US)
  • The Clorox Company (US)
  • The Procter & Gamble Company (US)
  • Toyota Motor Corporation (US)
  • Unilever N.V (The Netherlands)
  • Wal-Mart Stores, Inc. (US)

7. GLOBAL MARKET PERSPECTIVE

    • Table 1: World Recent Past, Current and Future Analysis for Green Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 2: World Historic Review for Green Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 3: World 15-Year Perspective for Green Marketing by Geographic Region - Percentage Breakdown of Annual Revenue for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Trend Towards Green Products and Services
    • Eco-Awareness Drives Green Marketing
    • Recession Fails to Ebb Green Marketing Growth
      • Impact of Recession on Recyclables
    • Impact of Eco-labels on Consumer Purchasing Pattern
    • Green Marketing Defies Market Norms
    • Table 4: Number of New Sustainable Product Launches (2004-2008) (includes corresponding Graph/Chart)
    • FTC GreenGuides for Green Marketing Claims
      • Environmental Claims Requiring Substantiation as per FTC's GreenGuides
      • Proposed Updates Related to Green Marketing Claims in the GreenGuides
      • Clarity in Claims
    • Targeting Specific Consumer Segments
    • Challenges Facing Green Marketing
      • Lack of Unified Definition
      • Falsified Claims
      • High Cost
      • Limited Recall Value
    • Internet: An Effective Medium for Promoting Green Marketing
    • Overview of Select Green Sectors
      • Green Buildings
    • Table 5: Resource Consumption and Emissions of Buildings as % of Total Emissions and Resources in the US
      • Benefits of Green Buildings
      • Demand for Green Building Materials to Exhibit Continuous Growth
      • Certification and Standards for Green Marketing
      • Green Household Products
      • Green Vehicles
      • Green Packaging
      • Recycled Content Packaging & Biodegradable Plastic - High Growth Prospects
      • Bottled Water: Facing Environmentalists' Disapproval
      • Green Foods
      • Organic Food Products Marketing - Affected by Recession
      • Pet Products
      • Apparel
      • Green Marketing in Garment Industry
      • Green Power
      • Green Power Marketing
  • B. Market Analytics
    • Table 6: US Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 7: US Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

2. CANADA

  • Market Analysis
    • Table 8: Canadian Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 9: Canadian Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

3. JAPAN

  • Market Analytics
    • Table 10: Japanese Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 11: Japanese Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • European Efforts in Green Marketing
    • Consumer Skepticism - A Major Challenge
    • Green Investments on the Rise
    • Green Buildings
    • Germany
    • United Kingdom
      • Green Marketing in the Times of Recession
  • B. Market Analytics
    • Table 12: European Recent Past, Current and Future Analysis for Green Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 13: European Historic Review for Green Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 14: European 15-Year Perspective for Green Marketing by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Australia
      • Green Trend in IT
    • India
  • B. Market Analytics
    • Table 15: Asia-Pacific Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 16: Asia-Pacific Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • Market Analytics
    • Table 17: Latin American Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 18: Latin American Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • South Africa
  • B. Market Analytics
    • Table 19: Rest of World Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 20: Rest of World Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Show More
Pricing
Get Notified
Email me when related reports are published