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Sports and Fitness Nutrition Foods and Drinks

This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 244 companies including many key and niche players such as Abbott Laboratories Inc., The Balance Bar Company, Clif Bar & Company, Coca-Cola Co., Dr Pepper Snapple Group, Inc., GlaxoSmithKline Plc, GNC Holdings, Inc., Monster Beverage Corporation, Nestle SA, Optimum Nutrition Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., The Quaker Oats Company, Inc., Red Bull GmbH, Rockstar Inc., and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

  • Study Reliability and Reporting Limitation
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Segmentation and Scope of Study
    • Sports and Fitness Nutrition
    • Sports/Energy Foods
      • Sports, Energy and Nutrition Bars
      • Chewables
      • Sport/Energy/Endurance Gels
    • Sports/Energy Drinks
      • Sports Drinks
      • Energy Drinks
      • Powders-to-Mix/Energy Drink Mix

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Prelude
  • Market Insights
  • Effect of the Sovereign Debt Crisis on the Sports Nutrition Products Market
  • Outlook
  • Demarcation Between Sports Drinks and Beverages Fades
  • Increase in Volume Consumption of Energy Drinks
    • Table1: Global Volume Consumption of Energy Drinks in Million Liters for 2007-2012 (includes corresponding Graph/Chart)
    • Table2: Global Per Capita Energy Drinks Consumption (in Liters) by Region: 2010 (includes corresponding Graph/Chart)
  • How Safe are Energy Drinks?
    • Table3: Average Caffeine Concentration (in Mg/240ml) by Beverage Type (includes corresponding Graph/Chart)
  • Sales of Energy Shots to Grow
  • Overview of Safety Regulations for Sports Nutrition Products
  • Sports Nutrition Market Boosted by Rising Popularity of Energy Drinks
  • Distribution Scenario
  • Recession Impact in Retrospect

2. TRENDS AND ISSUES

  • Non-Athletes Underpin Sales Growth
  • Special Emphasis on Protein Content
  • PowerBar Shows the Way...
  • Energy Bars Replacing Meals
  • Potential Substitutes: A Threat to Energy Bars
  • Declining Consumer Spending Casts Shadow Over Soft Drinks Market
  • Producers to Leverage Favorable Climate in the Emerging Markets
  • Do Trends Translate into Sales?
  • Sports Drink: Always Youthful
  • Innovations Backed by Science
  • Ingredients Remain a Hot Topic in Sports Nutrition Arena
  • Ingredient Supply Disruptions to Impact Sports and Energy Drinks
  • Changing Face of Sports Drink Formulations
  • Caffeine: Always Making News
  • Use of Natural Ingredients in Sports Drinks
  • Coconut Water Interests Industry Leaders
  • Sweetener Trends in the Sports Drinks Market
  • Health Issues to Lower Demand for Sugar-Sweetened Products
  • Top 10 Claims of Product Launches in the Global Sports & Energy Drinks Market for the Year 2012
  • Third Party Endorsements: Success Formula
  • Growth Strategies of Producers
  • Consumer Trends in the Sports and Fitness Nutrition Market
  • Women are Going Places
  • Packaging Trends
  • Packaging Suitable for Children's Use
  • Role of Consumer Awareness Programs
  • Future Alternatives in Sports Nutrition
  • Major Challenges Confronting the Sports Nutrition Food and Drinks Industry
  • Water Scarcity to Hamper Production

3. PRODUCT OVERVIEW

  • Sports and Fitness Nutrition: An Introduction
  • Classification by Function
  • Meal Replacements Products and Fat Burners
  • Endurance Products
  • Strength and Bodybuilding Supplements
  • Energy Products
  • Recovery Products
  • Classification by Product Type
  • Sports and Energy Foods
    • Sports, Energy and Nutrition Bars
      • Sports Bars
      • Energy Bars
      • Nutrition Bars
      • Energy/Endurance Bars
      • Meal Replacement Bars
      • Diet/Weight Loss Bars
      • Functional/Nutritional Bars
      • High Protein/Body Building Bars
    • Chewables
    • Sport/Energy/Endurance Gels
  • Sports and Energy Drinks
    • Major Ingredients and their Attributes
  • Attracting Soft Drinks Companies
  • Differences between Sports and Energy Drinks
    • Sports Drinks
    • Categories of Sports Drinks
      • Isotonic
      • Hypotonic
      • Hypertonic
    • Why Sports Drink?
      • Dehydration
    • Table 4: Consequences of Loss of Fluids (includes corresponding Graph/Chart)
      • Electrolytes
      • Carbohydrate
      • Fluid Absorption
      • Water: Not Appropriate
  • Why are Sports Drinks a Better Source of Rehydration Compared to Water?
    • Energy Drinks
    • Types of Energy Drinks
      • Energy shots
      • Anti-energy drinks
      • Caffeinated Alcoholic Energy Drinks
    • Who Can Consume Energy Drinks?
    • Effect of Energy Drinks on Performance
    • Challenges Facing the Energy Drinks Sector
      • Popular Claims and Side Effects of Ingredients in Energy Drinks
    • Powders-to-Mix/Energy Drink Mix
      • Ready-to-Drink (RTD)
      • Recovery/Nutrition Beverages
      • Fitness Water

4. PRODUCT INNOVATIONS/INTRODUCTIONS

  • Abbott Launches Perfectly Simple Nutrition Bar under ZonePerfect®
  • Abbott's EAS® Sports Nutrition Develops New Range of Powder and Bars
  • Multipower UK Rolls Out Multicarbo® Jelly Bars
  • Goddess Energy Launches Flirt® Energy Drink in SLEEK® Packaging
  • Monster Energy Launches Monster Absolutely Zero Energy Drink
  • Abbott Rolls Out EAS Recovery Protein Powder
  • Swisse Vitamins Launches Swisse Active Nutrition Range
  • YJ Sciences Unveils Youth Juice
  • Lacka Foods UK Launches Chimpanzee Energy Bars
  • Grass Roots Beverage Rolls Out SK Energy Drink in Florida
  • GlaxoSmithKline Consumer Healthcare Launches Lucozade Sport Drink
  • Balance Bar® Launches Mini Energy Bars
  • Hiball Energy Launches New Line of Sparkling Energy Water and Energy Drinks
  • TO Sports Innovation Introduces New Sports Nutrition Beverage and Water Beverage under Dethrone
  • New Whey Nutrition Introduces Fit2Go
  • Swanson Health Products Launches Swanson® pH Balance Alka-Tone Drink Mix for Athletes
  • Pro Athlete Supplementation and Trioni Introduces Daionic Pro Nutrition Shake
  • Preventics Health Unveils New Caffeine-Free BiomaxX Energy Nutrition Energy Drinks and Nutritional Supplements
  • iSatori Technologies Launches New Eat-Smart® Whey Protein Crisp Bar
  • Sponser Sport Food Introduces High Energy Bars
  • Fluid Sports Nutrition Introduces Bacon
  • Spar Austria Introduces New Energy Drinks
  • Ultra Energy Introduces Hornet Juice
  • GNC Holdings and Shadow Beverages Introduce GNC Beverage Range
  • Yash Birla Group to Launch B3 (BCUBE) Advanced Sports Nutrition Products
  • Sharkies Unveils Organic Energy Sports Chew
  • Powerade Unveils Powerade ION4 in Italy
  • Starbucks Rolls Out New Range of Refreshers
  • Yakult U.S.A to Launch Yakult Light
  • Arla to Launch New Whey Protein Ingredient
  • Coca-Cola Introduces Aquarius in Singapore
  • Kraft Foods to Introduce Caffeine-Enhanced MiO Drink
  • Jones Soda Unveils WhoopAss Energy Drink in Canada
  • VPX® Sports Rolls Out BANG® Hybrid Nutrition Beverage
  • Proline to Introduce Energy Drink and Footwear Products in Indian Market
  • Celestial Seasonings Unveils Enerji Green Tea Energy Shots
  • Scheckter's Organic Beverages Launches Scheckter's OrganicEnergy™ Energy Drink
  • XYIENCE Adds New Flavors to Xenergy Energy Drinks Range
  • Herborium Group to Launch New Herbal Energy Drink
  • Trioni and Pro Athlete Supplementation Unveil Daionic Pro Nutrition Shake
  • Campbell Soup Announces Expansion of V8 Energy Drinks Line
  • Dutch Bros Coffee Introduces Dutch Bros Blue Rebel Energy Drink
  • TO Sports Launches Dethrone Beverage Sports Nutrition and Water Beverage
  • Active Health Foods Introduces Active X™ Energy Bars Fortified with Vitamins
  • Nestle Launches Iron Girl Energy Bar
  • Creative Edge Nutrition to Launch METABOLIC XTREME
  • Ganeden Biotech and Pro Drive Launch Pro Drive™ Sports Bar
  • CNP Introduces Flavors of Choc Mint and Banana
  • FRS® Healthy Energy® to Launch Healthy Protein and Healthy Energy Formulas
  • XXX Energy Drinks Pvt. Ltd. Introduces SJ XXX Minus
  • HYDRIVE Energy Introduces HYDRIVE DECAF and HYDRIVE EXTRA STRENGTH Energy Drink
  • Abbott Laboratories Launches New ZonePerfect Sweet & Salty Nutrition Bars
  • Balance Bar Launches New Cafe Balance Bars Line
  • Team Lotus Introduces New EQ8 Energy Drinks Range
  • NourishCo to Unveil Lehar Gluco Plus Energy Drink
  • Hype Energy Introduces Hype Energy Organic
  • Nestle Performance Nutrition and World Triathlon Launch Iron Girl™ Energy Bar
  • BRUBAR® Launches BRUBAR Energy Bars
  • ResVez to Launch Resveratrol WineTime Bar
  • Powerade Unveils Powerade ION4 Sports Drink Formula
  • Granola Gourmet Launches Ultimate Range of Energy Bars
  • Wilderness Athlete Launches Performance Bars
  • BC Lions Football Club Launches ROAR Official Energy Drink
  • DNA Brands Rolls Out Cranrazberry Energy Drink
  • Facedrink Introduces facedrink™ Energy Drink
  • Hype Energy Rolls Out Hype Energy Organic Drink
  • Jamba Juice to Launch Nestle Jamba All-Natural Energy Drinks in US
  • Organic Launches Pure Bio Energy Drink in UAE
  • Calidris India Private Introduces 28Black Energy Drink in India

5. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST - A PERSPECTIVE BUILDER

  • Abbott Launches EAS Peak™ with P3™ Technology
  • POWERADE Launches POWERADE PLAY™ for Athletes
  • Gatorade Introduces G Series through GNC
  • AMP Energy Introduces AMP Energy Juice
  • Kraft Introduces The Crystal Light Pure Fitness Beverage
  • PepsiCo Introduces Gatorade Sports Mix
  • Everlast Sports Nutrition Unveils ProLine
  • PepsiCo to Introduce G Series Fit Low Calorie Product Line
  • Balance Bar Introduces New Flavors of Energy Bars
  • PacificHealth Unveils New Single Serve Packs for Endurance Drinks
  • Abbott Unveils Sports Nutrition Performance Beverage EAS Peak™
  • Amul to Re-Introduce Sports Drink Stamina
  • Weider Germany Unveils Low Carb Protein Shake Drink
  • Coca-Cola to Unveil Sports Drink Powerade
  • GSK to Unveil New Juice Drinks
  • PRO FOODS Launches Protein Enhanced Product
  • PowerBar Launches Ironman® PERFORM™ Sports Drink
  • HealthSpan Introduces BeneVia Variants
  • Guru Beverage Launches Guru 2.0
  • Go Fast Sports & Beverage Co. Rolls out Hybrid Drinks Go Fast Energy Tea and Go Fast Coconut Energy
  • Valero Energy Launches Store Brand U Force Sport Drink
  • Element Bars Introduces Custom Energy Bar Element Endurance for Athletes
  • FRS Company Expands Product Range of FRS Healthy Energy Drinks with Two 90-Calorie Energy Drinks
  • PepsiCo India Introduces Gatorade Sports Mix Ready-to-Mix Powder
  • CRUNK!!! Energy Drink Rolls Out CRUNK!!! MANGO-PEACH Flavor
  • SCNS Sports Foods Unveils Marathon of Miracles™ Range
  • Lucozade Sport Introduces Lucozade Sport Lite
  • Fein Innovations Launches Fein Caffeine Crystal
  • The Gatorade Rolls out G Series Sports-Performance Energy Drinks
  • Best way Introduces Gluco Energy
  • Ex Drinks Unveils Fresh Energy Drinks
  • FullBloom Baking Launches Toasted Oatmeal Bar
  • Element Bars Unveils Customized Energy Bars
  • Ever Nutrition to Introduce Ever last Energy Bars
  • Abbott Nutrition Launches EAS Myoplex Strength Formula Shake
  • Max Muscle Sports Nutrition and Ganeden Biotech Introduce Max Crunch Bar
  • Glaxo SmithKline Nutritional Healthcare to Unveil New Line of Lucozade Sport Drinks
  • MonaVie to Roll out MonaVie EMV™
  • Ever Nutrition Expands Ever Last Sports Nutrition Brand
  • Tandem Rain Innovations™ Rolls Out Hoo Doo Chews™
  • Dr Pepper Snapple Group and All Sport Unveil All Sport Naturally Zero
  • Mona Vie Launches Mona Vie EMV™ Energy Drink
  • Power Horse Energy Drinks Introduces Power Horse Energy Cola
  • Combine Drinks Forays in Sports Drink Market

6. RECENT INDUSTRY ACTIVITY

  • NBTY Takes Over The Balance Bar Company
  • DuPont Completes Take Over of Solae
  • Enerbrite Technologies Group Acquires SBSI Nutraceuticals
  • First Milk Acquires CNP Professional
  • Joint Juice Takes over Premier Nutrition
  • Big Red Takes Over HYDRIVE Energy
  • Solanbridge Group Takes Over Abstract International
  • Glanbia Takes Over Aseptic Solutions
  • Serm Suk to Acquire Wrangyer Beverage
  • Bright Lifecare Takes Over MadeInHealth.com
  • Valeant Pharmaceuticals Acquires Probiotica Laboratorios
  • BAWLS Guarana to Acquire Strut & Rut Energy Shot and CRUNK!!! Energy Drink
  • iSatori Technologies Merges with Integrated Security Systems
  • Reckitt Benckiser Group and Schiff Nutrition International Ink Merger Agreement
  • Britvic to Merge with AG Barr
  • Rugby Football Union Enters into Partnership with GlaxoSmithKline Consumer Healthcare
  • Dr Pepper Snapple Inks Partnership with Chicago Bears
  • Body Glove and Pacific Health International Laboratories Enter into Agreement
  • General Nutrition Centers Inks Agreement with Active Health Foods
  • Cuba Beverage and Hom's Enterprise Sign Distribution Agreement
  • Sheetz and Active Health Foods Enter into Agreement
  • Blue Gold Beverages Signs an Exclusive Distribution Agreement with Epic Nutrition
  • Athletics Canada Signs Deal With BioSteel
  • Bay Area Research Group to Develop a New Nutrition Bar
  • Active Health Foods Selects Manos Beverages
  • Full Motion Beverage Establishes Full Motion Sports
  • Yakult Honsha Receives GRAS Status
  • Hansen Natural Corp. Undergoes rebranding to Monster Beverage
  • Yash Birla Group Inaugurates BCUBE Sports Nutrition Store
  • Joint Juice Takes Over Nutrition® Brand from Premier Nutrition
  • GlaxoSmithKline Acquires Maxinutrition Group Holdings
  • Provexis Acquires Science in Sport
  • Glanbia Acquires Bio-Engineered Supplements & Nutrition
  • Kofola Group Takes Over Pinelli
  • Designer Protein Acquires Assets of Next Proteins
  • Clif Bar & Company Enters into Partnership with Tough Mudder
  • Major League Gaming Enters into Partnership with NOS® Energy Drink
  • Nutritional Products International Enters into Partnership with Biotropics Malaysia Berhad
  • Atlantic Multipower UK Extends Partnership Agreement with Liquigas-Cannondale
  • InHealth Media Enters into Partnership with Biotropics Malaysia Berhad
  • Maxinutrition Inks Distribution Agreement with Smart Nutrition
  • ZUN and ThirstMonger Ink Distribution Agreement
  • GNC Signs Exclusive Licensing Contract with Shadow Beverages
  • BioExx Specialty Proteins Completes Sales License and Product Development Agreement with Hormel
  • Lone Star Distribution Inks Agreement with Attitude Drinks
  • PR Nutrition Enters into Licensing Agreement with U.S. Olympic Committee
  • MUSASHI and Smart Nutrition Ink Distribution Agreement
  • Old Port and Eternal Energy Ink Master Distribution Agreement
  • Centre for Food Safety Recalls Energy Drinks

7. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER

  • ConAgra Foods Takes over Elan Nutrition
  • Bullish Brands Acquires Carb Boom Sports Nutrition
  • Kore Nutrition Takes Over Go All In
  • Probiotec Purchases Four Sports Nutrition Brands
  • Monster Energy Enters into Partnership with Mercedes Benz Grand Prix Limited
  • UK Sport Enters into Partnership with Maxinutrition for Research and Development Activities
  • PepsiCo and GNC Inks Agreement to Co-develop Phenom
  • Novus Life Nutrition Inks Exclusive Distribution Agreement with USA Sports
  • PBA Inks Distribution Agreement with FRS
  • Nestle Performance Nutrition and World Triathlon Sign Agreement
  • NuVim Inks Marketing Agreement with Cross Legion Marketing for NuVim® Powder
  • Nestle USA and Jamba Juice to Sign Renewed Partnership for Ready-to-Drink Beverages
  • Provita Energy USA and BYB Brands Sign Strategic Agreement
  • Blue Gold Beverages Takes Over Exclusive Distribution Agreements for Pit Bull Energy Bars
  • Bryn wood Partners Takes Over Balance Bar Company
  • M&K Acquisitions Purchases Gleukos
  • Millennium Biotechnologies Group Inks Agreement with inVentiv Advance Insights
  • TapouT and Champion Nutrition Ink Licensing Agreement
  • Alticor and Metagenics Enter into Joint Venture

8. FOCUS ON SELECT GLOBAL PLAYERS

  • Abbott Laboratories Inc (USA)
  • The Balance Bar Company (USA)
  • Clif Bar & Company (USA)
  • Coca-Cola Co. (USA)
  • Dr Pepper Snapple Group, Inc. (USA)
  • GlaxoSmithKline Plc (UK)
  • GNC Holdings, Inc. (USA)
  • Monster Beverage Corporation (USA)
  • Nestle SA (Switzerland)
  • Optimum Nutrition Inc. (USA)
  • Otsuka Pharmaceutical Co., Ltd. (Japan)
  • PepsiCo Inc. (USA)
  • The Quaker Oats Company, Inc (USA)
  • Red Bull GmbH (Austria)
  • Rockstar Inc (USA)
  • Yakult Honsha Co., Ltd. (Japan)

9. GLOBAL MARKET PERSPECTIVE

    • Table 5: World Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 6: World Historic Review for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 7: World 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)
    • Table 8: World Recent Past, Current & Future Analysis for Sports/Energy Foods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 9: World Historic Review for Sports/Energy Foods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 10: World 15-Year Perspective for Sports/ Energy Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)
    • Table 11: World Recent Past, Current & Future Analysis for Sports/Energy Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 12: World Historic Review for Sports/Energy Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 13: World 15-Year Perspective for Sports/ Energy Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Current and Future Analysis
    • A Note on Health and Fitness Activities in the US
      • Why are Fitness Companies Targeting Baby Boomers?
      • Sports and Fitness Habits of Americans
      • Free Weight: Carrying Great Appeal
    • Growing Adoption by Mainstream Consumers
    • Are Sportspersons Major Targets for Marketers?
    • Good Health Buyers
    • Enhancement: Key Term in Sports Nutrition
    • Field of Sports Nutrition and Diet
    • Online Retailers Benefit from the Growing Demand
    • Targeting a Wider Audience
    • Californian Government Imposes Labeling Regulations
    • USFDA Bans Pre-Mixed Alcohol Energy Drinks
    • A Segment-wise Perspective of the US Market
      • Sports and Fitness Nutrition Foods
      • Nutrition Bars Segment to Witness Growth
    • Table 14: US Energy and Nutrition Bars Market (2012): Percentage Share Breakdown by Retail Channels- Mass Market, Health and Natural Food Stores and Others (includes corresponding Graph/Chart)
      • Innovations to Drive Growth in the US Nutrition Bars Market
      • US Nutrition Bars Market
    • Sports Drinks
      • An Era of Renaissance for Sports Drinks Post Recession
      • Growing Popularity of Sports Drinks in Schools
      • Chocolate Flavored Milk Drinks: A Potential Substitute?
      • Sports Drinks - Game for a Bright Future
    • Table 15: Leading Sports Drinks (Non-Aseptic) Manufacturers in the US (2011): Percentage Breakdown of Dollar Sales for Quaker Oats Co., Coca-Cola Co., Honest Tea, Private Label and Others (includes corresponding Graph/Chart)
    • Table 16: Leading Non-aseptic Sports Drinks Brands in the US (52 Weeks Ending April 2012): Percentage Breakdown of Dollar Sales for Gatorade Perform, Powerade ION4, Gatorade, Gatorade G2, Powerade Zero, Gatorade Frost, Gatorade Cool Blue, G2, Powerade and Others (includes corresponding Graph/Chart)
    • Table 17: Leading Shelf-STable Aseptic Sports Drinks Brands in the US (2011): Breakdown of Dollar Sales (in Thousands of US$) for Gatorade Prime, Gatorade, Gatorade Frost, Gatorade Fierce and Gleukos (includes corresponding Graph/Chart)
    • Table 18: Leading Sport Drink Mix Brands in the US (2011): Percentage Breakdown of Sales for Propel, Gatorade, G2 Perform, Gatorade Perform, Propel Calcium and Others (includes corresponding Graph/Chart)
      • Sports Drinks: Favorite Beverage of Teenagers
      • Retail Scenario
    • Table 19: US Sports Drinks Market (2012): Percentage Share Breakdown of Dollar Sales by Retail Channels - Convenience Stores, Supermarkets, Mass Merchandisers, Drug, Club Stores and Others (includes corresponding Graph/Chart)
    • Energy Drinks and Shots
      • Energy Drinks Versus Bottled Water
      • A Maturing Energy Drinks and Shots Market
    • Table 20: Leading Players in the US Energy Drink Market (2012): Percentage Breakdown of Value Sales for Red Bull North America, Inc., Monster Energy, Rockstar International, PepsiCo Inc., High Performance Beverage, Coca-Cola Co. and Others (includes corresponding Graph/Chart)
    • Table 21: Leading Energy Drink Brands in the US (2011 & 2012): Ranked on the Basis of Dollar Sales (in US$ Billion) (includes corresponding Graph/Chart)
    • Table 22: Top 8 Energy Shot Brands in the US (2011 & 2012): Ranked on the Basis of Dollar Sales (in US$ Million)
    • Table 23: Leading Shelf-STable Aseptic Energy Drink Brands in the US (2011): Breakdown of Dollar Sales (in Thousands of US$) for Calnaturale Svelte and Gleukos (includes corresponding Graph/Chart)
    • Table 24: Leading Shelf-stable Energy Drink Mixes Brands in the US (2011): Breakdown of Dollar Sales (in Thousands of US$) for Crystal Light Energy On The Go, 4C Totally Light 2Go Energy Rush, FRS Healthy Energy, Emergen-C Immune Plus, Zipfizz, Power Edge On The Go, Intense NRG, Power Edge, 4C Totally Light 2Go and Private Labels (includes corresponding Graph/Chart)
    • Meal Replacements
    • Protein Powders
    • Ready-To-Drink Shakes
      • Sports Nutrition Powders to Soon Take Center Stage
    • Recent Industry Activity
    • Product Introductions/Innovations
    • Key Players
  • B. Market Analytics
    • Table 25: US Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 26: US Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 27: US 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current and Future Analysis
    • Health Canada Disapproves Sales of Alcohol Containing Energy Drinks
    • Sales of Energy Drinks to Require Mandatory Pharmacist Supervision
    • A Potential Market for Weight Management Products
    • Recent Industry Activity
    • Product Introductions/Innovations
  • B. Market Analytics
    • Table 28: Canadian Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 29: Canadian Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 30: Canadian 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Overview of Sports Nutrition Products in Japan
    • Table 31: Sports Nutrition Products Market in Japan (2012): Percentage Breakdown of Retail Sales by Distribution Channels - Non-Grocery Retailers and Non-store Retailers (includes corresponding Graph/Chart)
    • Current and Future Analysis
    • Sports and Energy Drinks Market in Japan
      • Competitive Framework
      • Market Trends
      • Retail Scenario
    • Key Players
  • B. Market Analytics
    • Table 32: Japanese Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 33: Japanese Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 34: Japanese 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Mainstream Consumers Gain Prominence
    • Market Highlights
    • Key Market Trends
    • Impact of Euro Debt Crisis on Sports Drinks Market
  • B. Market Analytics
    • Table 35: European Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 36: European Historic Review for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 37: European 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain and Rest of Europe Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)
    • Table 38: European Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 39: European Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 40: European 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current and Future Analysis
    • Consumer Trends
    • ANSES Urges Consumers to Notify Health Professionals about Harmful Energy Drinks
    • EA Pharma - A Key Player
  • B. Market Analytics
    • Table 41: French Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 42: French Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 43: French 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current and Future Analysis
    • Energy Shots Banned in Germany
  • B. Market Analytics
    • Table 44: German Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 45: German Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 46: German 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Current and Future Analysis
    • Product Introduction/Innovation
  • B. Market Analytics
    • Table 47: Italian Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 48: Italian Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 49: Italian 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current and Future Analysis
    • An Insight into the Sports and Fitness Nutrition Market
    • Sports and Energy Drinks
    • Table 50: UK Sports Drinks Market (2012): Percentage Breakdown of Dollar Sales by Type (includes corresponding Graph/Chart)
    • Table 51: UK Energy Drinks Market (2012): Percentage Breakdown of Dollar Sales by Type (includes corresponding Graph/Chart)
    • Table 52: Top Energy Drink Brands in UK: Breakdown of Values Sales by Leading Brands (Sales in £m for Year to February-2012) (includes corresponding Graph/Chart)
    • UK Government Imposes VAT on Sports Nutrition Drinks
    • Healthy Interest
    • Accessibility to Sports Nutrition Foods and Drinks
    • New Users Vs Existing
    • Table 53: Consumption of Sports and Energy Drinks in the UK (in Millions of Liters) from 2005 through 2012 (includes corresponding Graph/Chart)
    • Recent Industry Activity
    • Product Introduction/Innovation
    • Key Players
  • B. Market Analytics
    • Table 54: UK Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 55: UK Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 56: UK 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Current and Future Analysis
  • B. Market Analytics
    • Table 57: Spanish Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 58: Spanish Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 59: Spanish 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

4f. REST OF EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Focus on Select Regions
      • Austria
      • Belgium
      • Czech Republic
      • Denmark
      • Russia
      • Volume Sales of Sports and Energy Drinks Soar
      • Chechnya Bans Energy Drinks
      • The Netherlands
      • Turkey
    • Recent Industry Activity
    • Product Introductions/Innovations
    • Key Players
  • B. Market Analytics
    • Table 60: Rest of Europe Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 61: Rest of Europe Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 62: Rest of Europe 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Focus on Select Regional Markets
      • Australia
    • Table 63: Leading Players in the Australian Energy Drinks Market (2011): Percentage Breakdown of Market Share in Volume Terms for Frucor, Schweppes Australia Pty Ltd, Coca-Cola, GlaxoSmithKline and Others (includes corresponding Graph/Chart)
      • Sports Gels Market
    • Table 64: Nutritional Composition of Sports Gels Available in Australia
      • FSANZ Imposes Regulations on Energy Drink Manufacturers
      • China
      • Hong Kong
      • India
      • Sports Drink Manufacturers Leverage Favorable Market Climate
      • Energy Drinks: A Nascent Segment
      • Gym Trainers Instrumental in Popularizing Sports / Fitness Food & Drinks
      • Food Safety and Standards Authority of India to Standardize Energy Drinks
      • Maharashtra FDA Confiscates Red Bull Cans
      • Indonesia
      • Pocari Sweat Leads Expansion in Indonesia
      • New Zealand
      • Pakistan
      • South Korea
    • Table 65: Sports Nutrition Products Market in South Korea (2012): Percentage Breakdown of Retail Dollar Sales by Category (includes corresponding Graph/Chart)
    • Table 66: Leading Players in the South Korean Sports Nutrition Products Market (2011): Percentage Breakdown of Retail Dollar Sales for Boryung Pharmaceutical Co Ltd, Sang-A Pharmaceutical Co Ltd, Zetrition Corp, Posyko Co Ltd, GNC Korea and Others (includes corresponding Graph/Chart)
      • KCA Probes Energy Drinks
      • Government to Ban Sales of Energy Drinks in Schools
      • Thailand
    • Table 67: Leading Energy Drink Manufacturers in Thailand (2012): Percentage Breakdown of Dollar Sales for Osotspa, Red Bull and Others (includes corresponding Graph/Chart)
      • Vietnam
    • Recent Industry Activity
    • Product Introductions/Innovations
    • Key Players
  • B. Market Analytics
    • Table 68: Asia-Pacific Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 69: Asia-Pacific Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 70: Asia-Pacific 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Current and Future Analysis
    • Latin American Market to Emerge as a Hotspot for Sports and Energy Drinks
    • An Overview of Select Regional Markets
      • Brazil
    • Table 71: Brazilian Energy Drinks Market (2010): Percentage Share Breakdown by Leading Brands - Red Bull, Flying Horse and Others (includes corresponding Graph/Chart)
      • Gatorade: A Clear Leader in the Sports Drink Category
    • Table 72: Leading Sports Drink Brands in Brazil (2011): Percentage Breakdown of Value Sales for Gatorade, Powerade, Marathon and Others (includes corresponding Graph/Chart)
      • Mexico
      • PepsiCo Dominates Sports and Energy Drinks Market
    • Table 73: Leading Players in the Mexican Sports & Energy Drinks Market (2011): Percentage Breakdown of Volume Share for PepsiCo, Coca-Cola, Red Bull, Jumex and Others (includes corresponding Graph/Chart)
      • Gatorade Vs Powerade
    • Table 74: Mexican Sports Drink Market (2008-2011): Percentage Off-Trade Volume Shares for Gatorade and Powerade (includes corresponding Graph/Chart)
    • Recent Industry Activity
  • B. Market Analytics
    • Table 75: Latin America Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 76: Latin America Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 77: Latin America 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Current and Future Analysis
    • Focus on Select Regional Markets
      • South Africa
    • Table 78: Percentage Breakdown of Sports Drink Users and Non-Users in South Africa by Age Group for 2011 (includes corresponding Graph/Chart)
    • Table 79: Percentage Breakdown of Number of Sports Drink Users in South Africa for 2012 by User Type (includes corresponding Graph/Chart)
      • Labeling Regulations
      • Middle East
      • Dubai Authorities Issue Regulations Against Sales of Energy Drinks
      • Sports and Energy Drinks Market in Iran
      • Kuwait Bans Sales of Energy Drinks
      • ESMA Bans Sales of Energy Drinks in UAE
    • Product Introductions/Innovations
  • B. Market Analytics
    • Table 80: Rest of World Recent Past, Current & Future Analysis for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/ Energy Foods and Sports/Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 81: Rest of World Historic Review for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Sports/Energy Foods and Sports/ Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 82: Rest of World 15-Year Perspective for Sports and Fitness Nutrition Foods & Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Sports/Energy Foods and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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