Significant concern has been expressed recently regarding Facebook's apparent
weakness in monetizing mobile usage. This concern is largely based on mobile
users seeing and clicking on a fraction of the advertisements as
computer-based users.
This report shows, however, that Facebook has invested heavily in new
opportunities for monetizing mobile use. Some of these research areas are
extensions of Facebook's current business, such as location-based ads and
promotions. Others will deepen Facebook's use in the every-day lives of mobile
users, including finding and communicating with friends. Others would reflect
Facebook's entry into totally new business areas, such as sales of songs,
videos and other media. Others are even bigger departures from classical
social networking, opening up new jobs for mobile users.
Taken more broadly, the predicted new mobile directions for Facebook outlined
below will expand the scope of the social network services that the company
offers mobile users. While these new areas are outside the scope of today's
social networking, they primarily still relate strongly to each user's social
network interactions and the information generated by a user's network of
friends.
Table of Contents
Table of Contents
Executive Summary
Grizzly Predictions
Predicted Facebook Acquisitions
Broader Implications
Table of Contents
Location-Based Advertising and Promotions
Increasingly Localized Mobile Advertising
Acquisition Related to “Hyper-Local” Advertising
Inferring Details about a User from their Contacts
Varying the Advertising Objective by Location
Showing Ads along with Comments from Friends
Predicted Facebook Activity in Indoor Location
Towards Increasingly Effective Local Ads
Social Local Search
Using Social Network Data to Rank Locations
Social-Graph Location Ranking for Check-Ins
Expanding to Local Search
Value of Social-Network Location Ranking
Predictions for Facebook Use of Location Ranking
Predicted M&A to Support Facebook Local Search
Location Sharing and Friend-Finding
Friend Finding: Broad Appeal but Limited Adoption
Facebook's Nearby Users Feature
More Powerful Friend-Finding
Ongoing Research in Facebook Friend-Finding
Facebook Acquisitions Related to Friend-Finding
Potential Advantages of Facebook Friend-Finding
Predictions for Facebook Friend-Finding
Value to Facebook of Offering Friend-Finding
Moving Facebook Apps to Mobile
Facebook Apps and Mobile Apps
Facebook Acquisitions Related to Moving Apps to Mobile
Facebook Research in Virtual Currency
Predictions for Facebook Apps Moving to Mobile
Unified Mobile Messaging
Unified Messaging
Selecting Communications Channel
Privacy-Preserving Communication
Unified Multi-Channel Mailbox
Multiple Transparent Message Delivery Methods
Organizing Messages by Social Network Relationship
Facebook Acquisitions Related to Messaging
The Value to Facebook of Unified Messaging
Media Sharing and Purchasing
From Media Comments to Media Sharing & Purchases
Sharing & Purchasing a Media File for a User's Device
Media Recommendation
Monetizing Mobile Media
Sales and Referrals
Predictions for Facebook Monetizing Mobile Media
Micro-Jobs
Micro-Jobs on Facebook
Examples of Micro-Jobs
Amazon's “Mechanical Turk”
Facebook's Advantage and Value in Micro-Jobs
Facebook's Next New Mobile Directions published by Grizzly Analytics LLC in June 19, 2012. This report consists of 59 Pages and the price starts from US $ 800.
