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Market Research Report
Ad-supported Content Services (Part 1)
| Published by |
Generator Research |
| Published |
February, 2008 |
Product code |
64159 |
| Content info |
29 PAGES |
| Price |
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Ad-supported Content Services (Part 1) published by Generator Research in February, 2008. This report consists of 29 PAGES and the price starts from US $ 902.
Abstract
Market Review
- 6 in-depth Case Studies
- Blyk, gBox, Tumri
- User Experience & Ad-placement
- Spiral Frog, Pandora, Imeem
- Key Success Critera
- Business Models & Datapoints
SUBJECT AREA
This report reviews the emergence of a new category of digital content
services that are provided for free, but where service providers and rights
owners make money by sharing advertising revenue.
REPORT CONTENT
The report profiles three different ad-supported music services. The user
experience for each service is described, ad-placement methodologies are
illustrated, the underlying business models are explained and key data points
are provided.
The report also includes 10 additional examples of companies and services who
are either pursuing ad-supported models in other sectors, such as mobile
communications, television, film and gaming, or who are involved in
closely-related areas, such as widgets and ad-serving technologies.
Finally, the report identifies a comprehensive list of key success factors
that can be used to assess an ad-supported service or as a means to help in
the definition of one.
KEY BENEFITS
- Discover the key success criteria for a successful ad-supported content
service.
- Understand four different ad-supported content services, both from the
perspective of a user and also from a business standpoint.
- Identify the strengths and weaknesses of each service and ‘cherry
pick' the best ideas to apply in your own situation.
- Learn about new trends in online advertising that involve widgets, widget
platforms and targeting advertising messaging (as opposed to user targeting)
that will increase response rates.
RELEVANCE
Content Originators
- Learn about new ways to monetise your content.
- Equip yourself with the knowledge needed to assess companies who come to
you wanting to license your content for use with an ad-supported content
service.
Mobile Service Providers
- See how concepts that are being pioneered online and elsewhere can be
leveraged to improve your service.
- Learn about how the world' s fist ad-supported mobile service works and
what the underlying business model is.
Online Service Providers
- Learn about new ways to distribute and monetise digital content.
- Appreciate how widgets will become important in distributing ad-supported
content services.
- Identify opportunities for fully-distributed, ad-supported content
services.
Device Vendors
- See how an ad-supported content service could be improved by adding a
device aspect.
- Learn how to successfully integrate advertising messages within a
device-based content service.
Advertising & Marketing
- Discover a new form of ad media that can offer unique benefits.
- Understand which ad-placement techniques will improve response rates, and
which will hurt response rates.
- Learn about new techniques to improve the effectiveness of campaign
messaging.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
CONTRIBUTORS
Generator wishes to thank the following companies who have assisted with the preparation of this report:
- Imeem (Ad-supported music service)
- Spiral Frog (Ad-supported music service)
- Pandora (Ad-supported music service)
- Ruckus Network (Ad-supported music service)
- Blyk (Ad-supported mobile service)
- IGA Worldwide (Platform used to inserts ads into games)
- gBox (‘Wishlist widget' based on music and games)
- Tumri (Targeting advertising using AdPods)
- Kiptronic (Platform used to insert advertisements into filmed
entertainment)
Table of Contents
Synopsis
- Subject Area
- Report Content
- Key Benefits
- Relevance
- Who Should Read this Report?
- Contributors
Executive Summary
- Ad-supported Music Services
- Other Ad-supported Content Services
- Key Success Criteria: Ad-supported Content Services
Blyk
- Offer
- Ad Volumes: Consumer Acceptability
- Advertising Formats
- Campaign Results
- User Targeting
- Repurposing Agency Creative
- Subscriber Growth
- Commercial Aspects
Pandora
- Business Aspects
- Royalty Rates
- Future Plans
- Media Approach
Imeem
- Service Operation
- On-demand Licenses
- Major Labels
- Indie Labels
- Advertising
- Media Strategy
- Revenue Share
- User Base
- Unique IP Addresses
- Rate of New User Registrations
- Music Catalogue
- Content Delivery System
- Widgets
SpiralFrog
- Target Market
- User Experience
- Music
- Advertisements
- Catalogue
- Renewable User Licenses & Service Differentiation
- Ad Targeting
- Publisher Database
- License Agreements
- Business Aspects
- Proposition to Advertisers
gBox
Tumri
- Context
- Platform Description
- Message Targeting
- Template-based Approach
- Distribution of Entertainment Content
Other Developments
- Widget Ad Platforms: Clearspring and Gigya
- Filmed Entertainment: BT, Joost, BSkyB
- Gaming
Key Success Criteria
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