Market Analysis: 2009 Life Science Sales and Marketing IT Benchmark Guide

This publication has been discontinued on September 9, 2011.

Introduction

Abstract

This Health Industry Insights report details IT spending expectations for 2009–2010 within the life science sales and marketing industry segment. Sales and marketing IT spend in the life sciences is expected to accelerate to a 7.9% growth rate during 2009.

Eric Newmark, research manager at Health Industry Insights, commented, "Securing face-to-face time with physicians, which was already challenging, has now become significantly more difficult for pharmaceutical sales. Regulations placing tight restrictions on promotional spend directed toward physicians are popping up in many states across the country at a very quick pace. Companies recognize they will soon need to shift their efforts for influencing physicians to different avenues, much of which will reside online. With most companies now experiencing double-digit increases in their online marketing spend, the pharmaceutical sales and marketing landscape is likely to look very different in a few years, with higher utilization of new technologies like social networking, or Web 2.0 platforms, and other emerging online mediums."

Table of Contents

• Health Industry Insights Opinion
• In This Report
• Brief Description of the Domain
• Methodology
• Situation Overview
• Benchmark Analysis
• Sales and Marketing Budget Analysis
• Looking Back at 2008: Sales and Marketing IT Spend 2008 — Hardware, Software, and Services
• Looking Ahead: Sales and Marketing Budgeted IT Spend 2009 — Hardware, Software, and Services
• Overall Budgeted IT Spend
• Budgeted Hardware Spend
• Budgeted Software Spend
• Budgeted IT Services Spend
• Sales and Marketing Spend — Percentage of Corporate Revenue
• Sales and Marketing Projects — Funding Sources
• Sales and Marketing Technologies Analysis
• Technology Importance
• Budgeted Technology Spend for 2009
• Expected Source of Purchase for 2009 Planned Technology Purchases
• Essential Guidance
• Actions to Consider
• Learn More
• Related Research
• Synopsis
• Table: Pharma and Biotech Sales and Marketing IT Spend, 2008
• Table: Sales and Marketing Overall IT Spend by Company Size, 2009
• Table: Sales and Marketing Overall IT Spend by Industry Segment, 2009
• Table: Sales and Marketing Hardware Spend by Company Size, 2009
• Table: Sales and Marketing Hardware Spend by Industry Segment, 2009
• Table: Sales and Marketing Software Spend by Company Size, 2009
• Table: Sales and Marketing Software Spend by Industry Segment, 2009
• Table: Sales and Marketing IT Services Spend by Company Size, 2009
• Table: Sales and Marketing IT Services Spend by Industry Segment, 2009
• Table: Share of Corporate Revenue Spent on Sales and Marketing by Company Size, 2009
• Table: Share of Corporate Revenue Spent on Sales and Marketing by Industry Segment, 2009
• Table: Share of Sales and Marketing Projects Funded by Line of Business and Traditional IT by Company Size, 2009 (Mean %)
• Table: Share of Sales and Marketing Projects Funded by Line of Business and Traditional IT by Industry Segment, 2009 (Mean %)
• Table: Importance of IT Solutions to Sales and Marketing Success
• Table: Planned IT Spending by IT Solution, 2009
• Table: Planned Source of IT Solutions Purchase, 2009 (% of Respondents)

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