Abstract
Where do consumers place the blame for obesity?
How do today' s consumers define obesity?
Have these views changed over the past 7 years?
For food companies, marketers, health care providers and policy makers
understanding the culture of food and occasions for eating is the key to
finding effective solutions that affect real change in eating behaviors. With
more than 190 million American consumers overweight or obese and the obesity
rate among children tripling in the last 30 years, consumers' decisions about
what, when and where to eat have significant implications across every aspect
of the food manufacturing, food service, marketing and retailing market place.
The Hartman Group' s How America Eats report is a holistic exploration into the
intersections of culture of food, eating behaviors and consumer perceptions of
healthy eating and weight management. This report goes beyond merely
investigating consumers' attitudes on weight management and healthy eating. It
provides new revelations into the roles consumers expect food companies,
retailers, food service restaurants), health care providers and policy makers
to play that will help them meet their healthy weight aspirations and wellness
lifestyle goals.
How America Eats builds from the Hartman Group' s landmark 2004 Obesity in
America report and provides new insights on where consumers are at today with
regard to their weight management journey and on how the perception of obesity
has changed in the past seven years.
How America Eats provides key insights on:
- Where we eat
- What we eat
- When we eat
- Who we eat with
- Why we eat
Research was conducted to explore and reveal emerging trends around weight
management, labeling, and messaging and communication of weight management
claims.
Other topic areas include:
- General approaches to eating
- Approaches to eating in general
- Defining obesity/overweight
- Weight self-assessment
- Attempts at weight management
- Assessment of obesity crisis
- Child obesity
- Nutrition labeling
- Eating occasions
- Information sources
- Products and brands
- Shopping channels/retailers
- Respondent demographics
Methodology
Integrated qualitative ethnography and quantitative online survey. Qualitative
fielding in two major US markets: Chicago and Seattle. Online survey:
nationally representative sample of 1,790 adult U.S. consumers 18 years of age
or older including oversampling of Hispanic consumers.
Sample Pages From the Report
Table of Contents
- Introduction, Executive Summary
- Methodology
- Consumer Attitudes Toward Obesity
- Childhood Obesity Weight Management Consumer Segmentation
- Occasions & Weight Management
- Demographics & Weight Management
- Communicating Nutritional Information
- Key Takeaways
- Recommendations
How America Eats The Crucial Role of Food Culture Inside Weight Management published by Hartman Group, Inc. in April 1, 2011. This report consists of 140 Pages and the price starts from US $ 13500.
