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Market Research Report

Indian Media Market 2007

Published by	Heernet Ventures Limited
Published	February, 2007	Product code	49532
Content info	250 Pages, 280 Charts & Tables
Price	US $ 1755 Part 1 - Investment Thesis, Market overview, Country and Sector Profiles US $ 1755 Part 2 -Company Profiles US $ 2438 Hard Copy - Complete Report US $ 2828 PDF by E-mail (Single User License) - Complete Report

Introduction
Related Reports

Indian Media Market 2007 published by Heernet Ventures Limited in February, 2007. This report consists of 250 Pages, 280 Charts & Tables and the price starts from US $ 1755.

Introduction

Abstract

Coverage of broadcasting, publishing, entertainment and online media
In-depth assessment of the ‘investment case' for the Indian media market
Analysis of all foreign investment in the Indian media market over the last 7 years
5 year growth forecast for each segment of the media market
Detailed profiles of over 40 Indian media companies
Over 280 charts and tables
Researched and written ‘on the ground' in India

Executive summary

Five trends for 2007

Competition in the Pay TV market

Competition for subscribers between cable and DTH and also amongst DTH operators is increasing. 2007 may see the launch of two new DTH services (from Reliance and Sun TV), bringing the total to four. The battle is largely being fought on the basis of price and not on content.
- Major listed companies:
  - Dish TV
  - Hathway cable
  - Sun TV
  - Wire & Wireless India

Rollout of new multiplexes

The boom in new multiplex construction is being slowed down by delays in the construction of new shopping malls and other regulatory issues. However, the planned build of almost 600 new screens across 44 cities (over the next 3 years) may lead to overcapacity in some areas - occupancy rates have already fallen from 50% to approximately 35%.
- Major listed companies:
  - Adlabs
  - PVR
  - Inox Leisure
  - Shringar

Newspaper market - new launches

The year began with the launch of HT Media' s new business daily, Mint. This title has entered an already crowded business newspaper market. Across the sector, double digit growth in adspend is encouraging publishers to launch new titles and expand geographically. This is leading to very significant price competition in major cities (especially among English language titles). Local language titles continue to have the best growth prospects.
- Major listed companies:
  - HT Media
  - Jagran Prakashan
  - Deccan Chronicle

Expansion in radio

The successful licencing of over 240 new radio stations in 2006 has led to an enormous increase in the number of stations coming on air. In 2007, the sector is likely to see increased competition for audiences, but will also capture a greater share of advertising budgets. There is also likely to be some consolidation in the sector and more foreign investment.
- Major listed companies:
  - Adlabs
  - Entertainment Network
  - Sun TV

Internet growth

The online media sector should continue to experience strong growth in both reach and revenues. Broadband' s share of the market will grow from its current 20%.
- Major listed companies:
  - Info Edge

Report structure

The study

This is the third edition of Heernet ventures' analysis of the Indian media market.

The study is structured into the following five sections:

I) Investment thesis. An analysis of the investment case for the Indian media market with an assessment of the broader economic case, sector-specific growth drivers and a 5 year growth forecast (2007 - 2012) for each segment of the media market. There is also an analysis of investment activity (including foreign and private equity investment and IPOs)
II) Media market overview. An overview of the Indian media market, including analysis of market size, structure, media reach and penetration, regulatory regime, adspend and Internet and telecoms usage.
III) Country profile. A profile of India examining key demographic and economic factors and trends (economic growth, population and employment, urbanisation and regional diversity).
IV) Sector profiles. A detailed analysis of each sector of the Indian media market. Each sector profile covers size and structure, current trends and developments, major players and deal activity. All sectors of the broadcast, publishing and entertainment markets are covered.
V) Company profiles. In-depth profiles of over 40 Indian media companies, covering activities, key products, financial performance, management and ownership and deal activity.

Key details

Length: 250 pages (280 charts and tables)
Target audience: Media companies, private equity firms, investment banks, management consultants, business journalists

I) CURRENT TRENDS AND DEVELOPMENTS

A. CURRENT TRENDS

II) INVESTMENT THESIS

A. THE INVESTMENT CASE
B. 5 YEAR FORECAST (2007-2012)
C. ANALYSIS OF INVESTMENT ACTIVITY

III) MEDIA MARKET OVERVIEW

A. OVERVIEW
B. MARKET SIZE AND STRUCTURE
C. MEDIA PENETRATION AND USAGE
D. ADVERTISING SPEND
E. MAJOR PLAYERS
F. REGULATORY ENVIRONMENT
G. INTERNET PENETRATION AND USAGE
H. TELECOMS ENVIRONMENT

IV) COUNTRY PROFILE

A. OVERVIEW
B. ECONOMIC PROFILE
C. DEMOGRAPHIC PROFILE

V) SECTOR PROFILES

A. TELEVISION
B. NEWSPAPERS
C. RADIO
D. CONSUMER MAGAZINES
E. BUSINESS, SCIENTIFIC AND ACADEMIC MEDIA
F. OUTDOOR ADVERTISING
G. FILMED ENTERTAINMENT
H. MUSIC
I. CLASSIFIED DIRECTORIES
J. ONLINE MEDIA
K. MARKETING SERVICES

VI) COMPANY PROFILES

A. ADLABS FILMS
B. ANAND BAZAAR PATRIKA
C. BALAJI TELEFILMS
D. BUSINESS STANDARD
E. CYBERMEDIA
F. DAINIK BHASKAR
G. DECCAN CHRONICLE
H. DISH TV INDIA
I. ENTERTAINMENT NETWORK
J. ETC NETWORKS
K. HATHWAY CABLE
L. THE HINDU GROUP
M. HT MEDIA
N. INDIA TODAY GROUP
O. INDIACOM
P. INFOMEDIA INDIA
Q. INDIAN EXPRESS GROUP
R. INNETWORK ENTERTAINMENT
S. INFO EDGE
T. INOX LEISURE
U. JAGRAN PRAKASHAN
V. JASUBHAI GROUP
W. K SERA SERA PRODUCTIONS
X. MALAYALA MANORAMA
Y. MID-DAY MULTIMEDIA
Z. MUKTA ARTS
AA. NDTV
BB. NIMBUS COMMUNICATIONS
CC. PADMALAYA TELEFILMS
DD. PRASAR BHARTI
EE. PRITISH NANDY COMMUNICATIONS
FF. PVR LIMITED
GG. SAHARA ONE MEDIA & ENTERTAINMENT
HH. SANDESH
II. SAREGAMA
JJ. SHRINGAR CINEMAS
KK. SONY ENTERTAINMENT TELEVISION
LL. STAR TV (NEWS CORPORATION)
MM. SUN TV
NN. TATA SKY
OO. TEJ BANDHU GROUP
PP. TV TODAY
QQ. TELEVISION EIGHTEEN
RR. USHODAYA ENTERPRISES
SS. UTV SOFTWARE COMMUNICATIONS
TT. WIRE AND WIRELESS INDIA
UU. ZEE ENTERTAINMENT
VV. ZEE NEWS

Tables and charts

1) Sector drivers for the Indian media market
2) Performance of the Indian stock market
3) Growth in international trade
4) 5 year trend in Indian Rupee:US$ exchange rate
5) Adspend analysis for key emerging economies
6) 5 year growth rates (2007 - 2012)
7) Investment matrix
8) Adspend growth prospects
9) Foreign investment deals in Indian media
10) Development of the Indian media market
11) Indian media market, revenues
12) Share of revenues by type
13) Reach of various media
14) Indian Adspend
15) % Adspend by media type
16) % growth in adspend (1994 - 2008)
17) Adspend, CAGR (2001-2005)
18) Adspend - leading categories of advertisers
19) Adspend - leading advertisers
20) Adspend growth prospects
21) Major players by sector
22) Foreign investment rules in media
23) Number of active Internet users
24) Internet subscribers
25) Internet subscription pricing
26) Key statistics, telecoms market
27) Major fixed line telecoms operators
28) Market shares of GSM operators
29) Growth in number of mobile subscribers
30) Major mobile telecoms operators
31) Major PCO operators
32) Key statistics on the BRIC economies
33) Map of India, Major cities
34) Map of India, States by language
35) Key macro-economic indicators
36) Foreign direct investment by sector (1991-2004)
37) Population analysis
38) Labour force statistics (2000)
39) Labour force by sector (2001)
40) Regional GDP per capita and population analysis
41) Adult population by economic status
42) Population by primary language (2001)
43) Population and literacy levels for major states (2001)
44) Number of major cities by population (2001)
45) Major urban centres of population
46) Forecast growth in key consumer categories
47) Television market statistics
48) Television market revenues
49) Major broadcasters
50) Television market structure by channel type
51) Structure of cable market
52) Major cable operators
53) DTH platforms
54) Key foreign direct investment rules
55) Recent foreign investments in television
56) Estimated newspaper adspend
57) Newspaper adspend by type (2006)
58) Weekly reach of newspapers
59) Circulation growth (1996 - 2005)
60) Readership of leading newspapers
61) Market shares by newspaper language
62) Key foreign investments in newspapers
63) Phase II licencees
64) Twenty largest licence bids (Phase II)
65) Radio reach, Mumbai (Wave 2, 2006)
66) Radio reach, Delhi (Wave 2, 2006)
67) Radio reach, Kolkata (Wave 2, 2006)
68) Key investments in radio
69) Readership of leading consumer magazines
70) Key foreign investments in consumer magazines
71) Business magazines published by domestic publishers
72) India strategies of leading business and professional publishers
73) Key foreign investments in business publishing
74) Key foreign investments in outdoor advertising
75) Key statistics on Indian filmed entertainment
76) Key statistics on Indian filmed entertainment
77) Investments by Holllywood studios
78) Online media advertising revenues
79) Online media revenues by type (2006)
80) Growth in internet penetration
81) Major domestic players
82) Foreign entrants
83) Key foreign investments in the Internet sector
84) Leading Indian advertising agencies
85) Recent foreign investments in marketing services
86) Adlabs Films, summary financials
87) Adlabs Films, key shareholdings
88) Adlabs Films, key management and directors
89) Adlabs Films, financials
90) Adlabs Films, Segment analysis
91) ABP, key publications
92) ABP, key management and directors
93) Balaji Telefilms, summary financials
94) Balaji Telefilms, key shareholdings
95) Balaji Telefilms, key management
96) Balaji Telefilms, financials
97) Business Standard, summary financials
98) Business Standard, key shareholders
99) Business Standard, key management and directors
100) Cybermedia, summary financials
101) Cybermedia, key magazine titles
102) Cybermedia, financials
103) Cybermedia, segment analysis
104) Cybermedia, largest shareholders
105) Cybermedia, key management
106) Deccan Chronicle, summary financials
107) Deccan Chronicle, financials
108) Deccan Chronicle, Key acquisitions
109) Deccan Chronicle, key management and directors
110) Deccan Chronicle, key shareholdings
111) Dish TV, summary financials
112) Entertainment Network, summary financials
113) Entertainment Network, radio stations
114) Entertainment Network, Outdoor advertising space
115) Entertainment Network, financials
116) Entertainment Network, segment analysis
117) Entertainment Network, key transactions
118) Entertainment Network, key management and directors
119) Entertainment Network, key shareholdings
120) ETC Networks, summary financials
121) ETC Networks, channels
122) ETC Networks, financials
123) ETC Networks, key management and directors
124) ETC Networks, key shareholdings
125) Hathway cable, summary financials
126) Hathway cable, channels
127) Hathway cable, key management and directors
128) Hathway cable, largest shareholders
129) HT Media, summary financials
130) HT Media, Newspaper readership
131) HT Media, Periodicals
132) HT Media, financials
133) HT Media, segment analysis
134) HT Media, key management and directors
135) HT Media, key shareholdings
136) Living Media. summary financials
137) India Today, key magazine titles
138) India Today, radio stations
139) India Today, financials
140) India Today, key transactions
141) India Today, key management
142) Indiacom, key management and directors
143) Infomedia India, summary financials
144) Infomedia India, key directory-related products
145) Infomedia India, business publications
146) Infomedia India, special interest publications
147) Infomedia India, financials
148) Infomedia India, key management and directors
149) Infomedia India, key shareholdings
150) Indian Express Group, summary financials
151) Indian Express Group, newspapers
152) Indian Express Group, periodicals
153) Indian Express Group, websites
154) Indian Express Group, financials
155) Indian Express Group, key management and directors
156) InNetwork Entertainment, summary financials
157) InNetwork Entertainment, key management and directors
158) InNetwork Entertainment, key shareholdings
159) Info Edge, summary financials
160) Info Edge, websites
161) Info Edge, financials
162) Info Edge, key management
163) Info Edge, key shareholdings
164) Inox Leisure, summary financials
165) Inox Leisure, multiplexes
166) Inox Leisure, key management
167) Jagran Prakashan, summary financials
168) Jagran Prakashan, Periodicals
169) Jagran Prakashan, financials
170) Jagran Prakashan, segment analysis
171) Jagran Prakashan, key management and directors
172) Jagran Prakashan, key shareholdings
173) Jasubhai Group, business magazines
174) Jasubhai Group, key management and directors
175) K Sera Sera, summary financials
176) K Sera Sera, financials
177) K Sera Sera, segment analysis
178) K Sera Sera, key management
179) K Sera Sera, key shareholdings
180) Malayala Manorama, summary financials
181) Malayala Manorama, Key publications
182) Malayala Manorama, key management and directors
183) Mid-day Multimedia, summary financials
184) Mid-day Multimedia, titles
185) Mid-day Multimedia, radio stations
186) Mid-day Multimedia, financials
187) Mid-day Multimedia, segment analysis
188) Mid-day Multimedia , key transactions
189) Mid-day Multimedia, key management and directors
190) Mid-day Multimedia, largest shareholders
191) Mukta Arts, summary financials
192) Mukta Arts, financials
193) Mukta Arts, key transactions
194) Mukta Arts, key management
195) NDTV, summary financials
196) NDTV, channels
197) NDTV, financials
198) NDTV , key transactions
199) NDTV, key management and directors
200) NDTV, key shareholdings
201) Nimbus Communications, key management
202) Padmalaya Telefilms. summary financials
203) Padmalaya Telefilms, key management and directors
204) Padmalaya Telefilms, key shareholdings
205) Prasar Bharti, summary financials
206) Doordarshan, main channels
207) All India Radio, channels
208) Prasar Bharti, financials
209) Prasar Bharti, key management and directors
210) Pritish Nandy Communications, summary financials
211) Pritish Nandy Communications, financials
212) Pritish Nandy Communications, key management
213) PVR Limited, summary financials
214) PVR Limited, multiplexes
215) PVR Limited, financials
216) PVR Limited, segment analysis
217) PVR Limited , key transactions
218) PVR Limited, key management and directors
219) PVR Limited, key shareholdings
220) Sahara One Media & Entertainment, summary financials
221) Sahara One Media & Entertainment, channels
222) Sahara One Media & Entertainment, publications
223) Sahara One Media & Entertainment, financials
224) Sahara One Media & Entertainment, segment analysis
225) Sahara One Media & Entertainment, key management
226) Sahara One Media & Entertainment, key shareholdings
227) Sandesh, summary financials
228) Sandesh, periodicals
229) Sandesh, financials
230) Sandesh, key management and directors
231) Saregama, summary financials
232) Saregama, financials
233) Saregama, segment analysis
234) Saregama , key transactions
235) Saregama, key management and directors
236) Saregama, key shareholdings
237) Shringar Cinemas, summary financials
238) Shringar Cinemas, Current multiplexes
239) Shringar Cinemas, key management and directors
240) Shringar Cinemas, key shareholdings
241) Sony Entertainment Television, Key channels
242) Sony Entertainment Television, key management and directors
243) Sony Entertainment Television, key shareholdings
244) Star TV, TV channels
245) Sun TV, summary financials
246) Sun TV, TV channels
247) Sun TV, radio stations
248) Sun TV, financials
249) Sun TV, segment analysis
250) Sun TV, key management and directors
251) Sun TV, key shareholdings
252) Tata Sky, key management and directors
253) Tata Sky, Shareholders
254) Tej Bandhu Group, activities
255) Tej Bandhu Group, key management and directors
256) TV Today, summary financials
257) TV Today, channels
258) TV Today , financials
259) TV Today, key management
260) TV Today, key shareholdings
261) Television Eighteen, summary financials
262) Television Eighteen, channels
263) Television Eighteen, digital media
264) Television Eighteen, financials
265) Television Eighteen, key transactions
266) Television Eighteen, key management
267) UTV, summary financials
268) UTV, financials
269) UTV, segment analysis
270) UTV , key transactions
271) UTV, key management
272) UTV, largest shareholders
273) Wire and Wireless India, summary financials
274) Zee Telefilms Group, structure
275) Zee Entertainment, channels
276) Zee Entertainment, overseas reach
277) Zee Entertainment, summary financials
278) Zee Entertainment, key management and directors
279) Zee News, channels
280) Zee News, summary financials
281) Zee News, key management

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