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Global Airports Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

Description

Product Synopsis

"Global Airports Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry" is a new report by ICD Research that analyzes how airports industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. This report provides the current size of the marketing and advertising budgets of global airports industry suppliers and how spending by global airports industry suppliers will change, providing insight into global marketing behavior. In addition, the report also identifies future growth of global airports industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global airport industry executives. The report provides data and analysis on global airports industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global airports industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within global airports industry. The report also identifies global airports industry buyers' and suppliers' future growth, M&A and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global airports industry

What is the current market landscape and what is changing?

The average size of the global, annual marketing budget of global airports industry supplier respondents stood at US$3.7 million in 2012, a figure that increased to US$4.7 million in 2013.

What are the key drivers behind recent market changes?

Overall, in the process of choosing marketing agencies, the 'ability to target specific audience niches' and 'low cost' are considered the most important factors by global airports industry suppliers.

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading airports industry companies. This report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013-2014. Furthermore, the report reveals the current size of airports industry suppliers' marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, this chapter also aims to identify key amendments to marketing agencies that aid business generation, respondents' criteria for marketing agency selection, and attitudes towards marketing and sales.

Key Features and Benefits

Projects industry trends and revenue growth expectations in 2013.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying the overall size of the marketing budgets of global airports industry supplier companies

Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013-2014

Key Market Issues

China, Brazil and the Middle East are the important emerging markets to offer growth in 2013.

'Market uncertainty', 'cost containment', and 'responding to pricing pressure' remain the leading business concerns for the global airports industry in 2013.

The average size of the global, annual marketing budget of global airports industry supplier respondents stood at US$3.7 million in 2012, a figure that increased to US$4.7 million in 2013.

'Social media and networking sites', 'corporate and brand websites', and 'email and newsletters' are expected to have increased expenditure in 2013 as identified by 38%, 34% and 33% of respondents respectively.

Overall, 'customer intelligence and analytics', 'competitor and market intelligence research', and 'CRM systems' and 'business performance management solutions' were identified as the marketing and sales solutions most expected to be invested during 2013.

Key Highlights

An analysis of revenue growth expectations by senior level respondents reveals that 46% are 'more optimistic' about their company's revenue growth in 2013.

A significant percentage of airport operator respondents highlighted capital expenditure towards 'facility expansion', 'IT infrastructure development', and 'employee training' would increase in 2013.

The top three priorities for global airports industry buyer respondents in 2013 are 'improving operational efficiency', 'stabilize company finances', and 'expand in current market'.

A total of 45% of respondents from airport operator companies, and 53% of respondents from airport support services companies and 52% of respondents from airport industry supplier companies anticipate a minimum of 2% increase of their current workforce in 2013.

Survey results show that, respondents from the global airports industry identified Singapore, Taiwan and Hong Kong to offer the highest growth potential among developed countries in 2013-2014.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology

1) Online Survey

2) Secondary Research

3) Data Analysis and Report Writing

4) Quality Control

  • 1.4 Global Airports Industry: Profile of Survey Respondents
    • 1.4.1 Global airports industry: profile of buyer respondents
    • 1.4.2 Global airports industry: profile of supplier respondents

2 Executive Summary

3 Global Airport Industry Dynamics

  • 3.1 Revenue Growth Projections in the Global Airports Industry
    • 3.1.1 Revenue growth projections by company type
    • 3.1.2 Revenue growth projections by region
    • 3.1.3 Revenue growth projections by company turnover
    • 3.1.4 Revenue growth projections by senior level respondents
  • 3.2 Future Developments in Business Structure in the Global Airports Industry
    • 3.2.1 Future developments in business structure by buyers
    • 3.2.2 Future developments in business structure by suppliers
    • 3.2.3 Future developments in business structure by region
    • 3.2.4 Future developments in business structure by company turnover
    • 3.2.5 Future developments in business structure by senior level respondents
  • 3.3 Change in Company Strategies in the Global Airports Industry
    • 3.3.1 Change in leading company strategies by buyers
    • 3.3.2 Change in leading company strategies by suppliers
    • 3.3.3 Change in leading company strategies by region
    • 3.3.4 Change in leading company strategies by turnover
  • 3.4 Merger and Acquisition Activity Projections in the Global Airports Industry
    • 3.4.1 MandA activity projections by buyers
    • 3.4.2 MandA activity projections by suppliers
    • 3.4.3 MandA activity projections by region
    • 3.4.4 MandA activity projections by company turnover
    • 3.4.5 MandA activity projections by purchasing decision authority
  • 3.5 Estimation of Capital Expenditure in the Global Airports Industry
    • 3.5.1 Estimation of capital expenditure by buyers
    • 3.5.2 Estimation of capital expenditure by suppliers
    • 3.5.3 Estimation of capital expenditure by region
    • 3.5.4 Estimation of capital expenditure by company turnover
  • 3.6 Planned Change in Staff Recruitment Activity in the Global Airports Industry
    • 3.6.1 Planned change in staff recruitment activity by buyers
    • 3.6.2 Planned change in staff recruitment activity by suppliers
    • 3.6.3 Planned change in staff recruitment activity by region
    • 3.6.4 Planned change in staff recruitment activity by company turnover

4 Global Airport Industry Market Growth Outlook

  • 4.1 Global Airports Industry: Demand in Emerging Markets
    • 4.1.1 Demand in emerging markets by buyers
    • 4.1.2 Global airports industry - demand in emerging markets by suppliers
    • 4.1.3 Global airports industry - demand in emerging markets by region
    • 4.1.4 Global airports industry - demand in emerging markets by company turnover
  • 4.2 Global Airport Industry - Growth Projections in Developed Countries
    • 4.2.1 Growth projections in developed countries by buyers
    • 4.2.2 Growth projections in developed countries by suppliers
    • 4.2.3 Growth projections in developed countries by region
    • 4.2.4 Growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Airports Industry

  • 5.1 Global Airport Industry - Leading Business Concerns for 2013-2014
    • 5.1.1 Leading business concerns for 2013-2014 by company type
    • 5.1.2 Leading business concerns for 2013-2014 by region
    • 5.1.3 Leading business concerns for 2013-2014 by company turnover
  • 5.2 Global Airports Industry: Key Supplier Actions to Maintain and Win Buyer Business
    • 5.2.1 Actions to maintain and secure buyer business by buyers
    • 5.2.2 Actions to maintain and secure buyer business by region
    • 5.2.3 Actions to maintain and secure buyer business by company turnover
    • 5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Airports Industry Supplier Marketing Spend Activity

  • 6.1 Annual Marketing Budgets: Global Airports Industry Suppliers
    • 6.1.1 Annual marketing budgets by region: global airports industry suppliers
    • 6.1.2 Annual marketing budgets by company turnover: global airports industry suppliers
  • 6.2 Planned Change in Marketing Expenditure Levels: Global Airports Industry Suppliers
    • 6.2.1 Planned change in marketing expenditure levels by region: global airports industry suppliers
    • 6.2.2 Planned change in marketing expenditure by turnover: global airports industry suppliers
    • 6.2.3 Planned change in marketing expenditure by decision making authority: global airports industry suppliers
    • 6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
  • 6.3 Future Investment by Media Channel: Global Airports Industry Suppliers
    • 6.3.1 Future investment by media channel by region: global airports industry suppliers
    • 6.3.2 Future investment by media channel by company turnover
  • 6.4 Global Airports Industry Suppliers' Future Investment in Marketing and Sales
    • 6.4.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
    • 6.4.2 Planned investment in marketing and sales by company turnover: global airports industry suppliers
    • 6.4.3 Planned investment in marketing and sales by senior level respondents: global airports industry suppliers

7 Marketing and Sales Behaviors and Strategies in 2013-2014

  • 7.1 Key Marketing Aims for 2013-2014: Global Airports Industry Suppliers
    • 7.1.1 Key marketing aims by region: global airports industry suppliers
    • 7.1.2 Key marketing aims by company turnover: global airports industry suppliers
  • 7.2 Essential Amendments to Marketing Activities in 2013-2014
    • 7.2.1 Amendments to marketing activities by region: global airports industry suppliers
    • 7.2.2 Amendments to marketing activities by company turnover: global airports industry suppliers
    • 7.2.3 Amendments to marketing activities by decision making authority - global airports industry suppliers
  • 7.3 Critical Success Factors for Choosing a Marketing Agency
    • 7.3.1 Critical success factors by region: global airports industry suppliers
    • 7.3.2 Critical success factors by company turnover: global airports industry suppliers

8 Appendix

  • 8.1 Full Survey Results - Closed Questions
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About ICD Research
  • 8.5 Disclaimer

List of Tables

  • Table 1: Global Airports Industry Survey Respondents by Company Type, 2013
  • Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2013
  • Table 3: Global Airports Industry Buyer Respondents by Region (%), 2013
  • Table 4: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2013
  • Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2013
  • Table 6: Global Airports Industry Supplier Respondents by Region (%), 2013
  • Table 7: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2013
  • Table 8: Revenue Growth Optimism in the Global Airport Industry (%), 2010-2013
  • Table 9: Revenue Growth Optimism in the Global Airport Industry by Buyers (%), 2010-2013
  • Table 10: Revenue Growth Optimism in the Global Airport Industry by Suppliers (%), 2010-2013
  • Table 11: Revenue Growth Optimism in the Global Airport Industry by Region (%), 2013
  • Table 12: Revenue Growth Optimism in the Global Airport Industry by Turnover (%), 2013
  • Table 13: Revenue Growth Optimism by Senior Level Respondents - Global Airport Industry (%), 2013
  • Table 14: Key Expected Changes in Business Structure by Buyers - Global Airport Industry (%), 2013
  • Table 15: Key Expected Changes in Business Structure by Suppliers - Global Airport Industry (%), 2013
  • Table 16: Global Airport Industry - Key Expected Changes in Business Structure by Region (%), 2013
  • Table 17: Global Airport Industry - Key Expected Changes in Business Structure by Turnover (%), 2013
  • Table 18: Change in Leading Company Strategies by Buyers - Global Airport Industry (%), 2013
  • Table 19: Change in Leading Company Strategies by Suppliers - Global Airport Industry (%), 2013
  • Table 20: Change in Leading Company Strategies by Turnover - Global Airport Industry (%), 2013
  • Table 21: MandA Activity Projections - Global Airport Operators Industry (%), 2010-2013
  • Table 22: MandA Activity Projections - Global Airport Support Services (%), 2010-2013
  • Table 23: MandA Activity Projections - Global Airport Industry Suppliers (%), 2010-2013
  • Table 24: Global Airport Industry MandA Activity Projections by Region (%), 2013
  • Table 25: Global Airport Industry MandA Activity Projections by Turnover (%), 2013
  • Table 26: Global Airport Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013
  • Table 27: Global Airport Industry - Increase in Capital Expenditure by Airport Operators (%), 2013
  • Table 28: Global Airport Industry - Increase in Capital Expenditure by Airport Support Services (%), 2013
  • Table 29: Global Airport Industry - Increase in Capital Expenditure by Airports Industry Suppliers (%) , 2013
  • Table 30: Global Airport Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013
  • Table 31: Global Airport Industry - Planned Change in Staff Recruitment by Airports Industry Suppliers (%), 2013
  • Table 32: Global Airport Industry - Planned Change in Staff Hiring Activities by Region (%), 2013
  • Table 33: Global Airport Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013
  • Table 34: Global Airport Industry - Demand in Emerging Markets by Airport Operators (%), 2013
  • Table 35: Global Airport Industry - Demand in Emerging Markets by Airport Support Services (%), 2013
  • Table 36: Global Airport Industry - Demand in Emerging Markets by Airports Industry Suppliers (%), 2013
  • Table 37: Global Airport Industry - Growth Projections in Developed Countries by Airport Operators (%), 2013
  • Table 38: Global Airport Industry - Growth Projections in Developed Countries by Airport Support Services (%), 2013
  • Table 39: Global Airport Industry - Growth Projections in Developed Countries by Airports Industry Suppliers (%), 2013
  • Table 40: Global Airport Industry - Leading Business Concerns (%), 2010-2013
  • Table 41: Global Airport Industry - Leading Business Concerns by Company Type (%), 2013-2014
  • Table 42: Global Airport Industry - Leading Business Concerns by Region (%), 2013-2014
  • Table 43: Global Airport Industry - Leading Business Concerns by Turnover (%), 2013-2014
  • Table 44: Global Airport Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Table 45: Actions to Secure Buyer Business, Global Airport Industry Buyer Responses (%), 2013
  • Table 46: Global Airport Industry - Securing Buyer Business by Region (%), 2013
  • Table 47: Global Airport Industry - Securing Buyer Business by Turnover (%), 2013
  • Table 48: Annual Marketing Budgets - Global Airports Industry Suppliers (%), 2010-2013
  • Table 49: Annual Marketing Budgets by Region - Global Airports Industry Suppliers (%), 2013
  • Table 50: Annual Marketing Budgets by Turnover - Global Airports Industry Suppliers (%), 2013
  • Table 51: Planned Change in Marketing Expenditure - Global Airports Industry Suppliers (%), 2010-2013
  • Table 52: Planned Change in Marketing Expenditure Levels by Region (%), 2013
  • Table 53: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2013
  • Table 54: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
  • Table 55: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013
  • Table 56: Future Investment by Media Channels - Global Airports Industry Suppliers (%), 2013
  • Table 57: Planned Investment in Marketing and Sales Technologies - Global Airports Industry Suppliers (%) , 2013
  • Table 58: Planned Investment in Marketing and Sales Technologies by Company Turnover - Global Airports Industry Suppliers (%), 2013
  • Table 59: Planned Investment in Marketing and Sales Technologies by Senior Level Respondents - Global Airports Industry Suppliers (%), 2013
  • Table 60: Key Marketing Aims - Global Airports Industry Suppliers (%), 2013
  • Table 61: Amendments to Marketing Activities - Global Airports Industry Suppliers (%), 2013
  • Table 62: Amendments to Marketing Activities by Region - Global Airports Industry Suppliers (%), 2013
  • Table 63: Amendments to Marketing Activities by Company Turnover - Global Airports Industry Suppliers (%), 2013
  • Table 64: Amendments to Marketing Activities by Decision Making Authority - Global Airports Industry Suppliers (%), 2013
  • Table 65: Critical Success Factors - Global Airports Industry Suppliers (%), 2010-2013
  • Table 66: Global Airport Industry Survey Results - Closed Questions

List of Figures

  • Figure 1: Revenue Growth Optimism in the Global Airport Industry (%), 2010-2013
  • Figure 2: Revenue Growth Optimism in the Global Airport Industry by Company Type (%), 2010-2013
  • Figure 3: Revenue Growth Optimism in the Global Airport Industry by Region (%), 2013
  • Figure 4: Revenue Growth Optimism in the Global Airport Industry by Turnover (%), 2013
  • Figure 5: Revenue Growth Optimism by Senior Level Respondents - Global Airport Industry (%), 2013
  • Figure 6: Key Expected Changes in Business Structure by Buyers - Global Airport Industry (%), 2013
  • Figure 7: Key Expected Changes in Business Structure by Suppliers - Global Airport Industry (%), 2013
  • Figure 8: Key Expected Changes In Business Structure by Senior Level Respondents - Global Airport Industry (%), 2012
  • Figure 9: Change in Leading Company Strategies by Buyers - Global Airport Industry (%), 2013
  • Figure 10: Change in Leading Company Strategies by Suppliers - Global Airport Industry (%), 2013
  • Figure 11: Change in Leading Company Strategies by Region - Global Airport Industry (%), 2013
  • Figure 12: MandA Activity Projections - Global Airport Industry (%), 2013
  • Figure 13: MandA Activity Projections - Global Airport Operators Industry (%), 2010-2012
  • Figure 14: MandA Activity Projections - Global Airport Support Services (%), 2010-2013
  • Figure 15: MandA Activity Projections - Global Airport Industry Suppliers (%), 2010-2013
  • Figure 16: Global Airport Industry MandA Activity Projections by Region (%), 2013
  • Figure 17: Global Airport Industry MandA Activity Projections by Turnover (%), 2013
  • Figure 18: Global Airport Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013
  • Figure 19: Global Airport Industry - Increase in Capital Expenditure by Airport Operators (%), 2013
  • Figure 20: Global Airport Industry - Increase in Capital Expenditure by Airport Support Services (%), 2013
  • Figure 21: Global Airport Industry - Increase in Capital Expenditure by Airports Industry Suppliers (%), 2013
  • Figure 22: Global Airport Industry - Increase in Capital Expenditure by Region (%), 2013
  • Figure 23: Global Airport Industry - Increase in Capital Expenditure by Turnover (%), 2013
  • Figure 24: Global Airport Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013
  • Figure 25: Global Airport Industry - Planned Change in Staff Recruitment by Airports Industry Suppliers (%), 2013
  • Figure 26: Global Airport Industry - Planned Change in Staff Hiring Activities by Region (%), 2013
  • Figure 27: Global Airport Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013
  • Figure 28: Global Airport Industry - Top Ten Growth Regions (%), 2013
  • Figure 29: Global Airport Industry - Top Five Emerging Markets, 2013
  • Figure 30: Global Airport Industry - Demand in Emerging Markets by Airport Operators (%), 2013
  • Figure 31: Global Airport Industry - Demand in Emerging Markets by Airport Support Services (%), 2013
  • Figure 32: Global Airport Industry - Demand in Emerging Markets by Airports Industry Suppliers (%), 2013
  • Figure 33: Global Airport Industry - Demand in Emerging Markets by Region (%), 2013
  • Figure 34: Global Airport Industry - Demand in Emerging Markets by Company Turnover (%), 2013
  • Figure 35: Global Airport Industry - Top Five Developed Regions by Growth (%), 2013
  • Figure 36: Global Airport Industry - Growth Projections in Developed Countries by Airport Operators (%), 2013
  • Figure 37: Global Airport Industry - Growth Projections in Developed Countries by Airport Support Services (%), 2013
  • Figure 38: Global Airport Industry - Growth Projections in Developed Countries by Airports Industry Suppliers (%), 2013
  • Figure 39: Global Airport Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013
  • Figure 40: Global Airport Industry - Increase in Growth Projections of Developed Countries by Turnover (%), 2013
  • Figure 41: Global Airport Industry - Top Five Leading Business Concerns, 2013-2014
  • Figure 42: Global Airport Industry - Leading Business Concerns (%), 2013-2014
  • Figure 43: Global Airport Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
  • Figure 44: Actions to Secure Buyer Business, Global Airport Industry Buyer Responses (%), 2013
  • Figure 45: Global Airport Industry - Securing Buyer Business by Turnover (%), 2013
  • Figure 46: Global Airport Industry - Securing Buyer Business by Purchasing Decision Authority (%), 2013
  • Figure 47: Annual Marketing Budgets - Global Airports Industry Suppliers (%), 2010-2013
  • Figure 48: Annual Marketing Budgets by Region - Global Airports Industry Suppliers (%), 2013
  • Figure 49: Annual Marketing Budgets by Turnover - Global Airports Industry Suppliers (%), 2013
  • Figure 50: Planned Change in Marketing Expenditure - Global Airports Industry Suppliers (%), 2010-2013
  • Figure 51: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
  • Figure 52: Future Investment by Media Channels - Global Airports Industry Suppliers (%), 2013
  • Figure 53: Future Investment by Media Channels by Region (% Increase Responses), 2013
  • Figure 54: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2013
  • Figure 55: Planned Investment in Marketing and Sales Technologies - Global Airports Industry Suppliers (%), 2013
  • Figure 56: Planned Investment in Marketing and Sales Technologies by Region - Global Airports Industry Suppliers (%), 2013
  • Figure 57: Key Marketing Aims - Global Airports Industry Suppliers (%), 2013
  • Figure 58: Key Marketing Aims by Region - Global Airports Industry Suppliers (%), 2013
  • Figure 59: Key Marketing Aims by Company Turnover - Global Airports Industry Suppliers (%), 2013
  • Figure 60: Amendments to Marketing Activities - Global Airports Industry Suppliers (%), 2013
  • Figure 61: Amendments to Marketing Activities by Region - Global Airports Industry Suppliers (%), 2013
  • Figure 62: Amendments to Marketing Activities by Company Turnover - Global Airports Industry Suppliers (%), 2013
  • Figure 63: Amendments to Marketing Activities by Decision Making Authority - Global Airports Industry Suppliers (%), 2013
  • Figure 64: Critical Success Factors - Global Airports Industry Suppliers (%), 2013
  • Figure 65: Critical Success Factors by Region - Global Airports Industry Suppliers (%), 2013
  • Figure 66: Critical Success Factors by Company Turnover - Airports Industry Suppliers (%), 2013
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