“Global Medical Devices Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how medical devices industry companies' media spend, marketing and sales strategies & practices and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global medical devices industry suppliers and how spending by global medical devices industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."
Summary
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of 174 leading global medical devices industry executives. The report provides data and analysis on global medical devices industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global medical devices industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within global medical devices industry. The report also identifies medical device manufacturer companies' and suppliers' future growth, M&A and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global medical devices industry.
What is the current market landscape and what is changing?
Of respondents across the medical device industry, 61% are 'more optimistic' about revenue growth for their company over the next 12 months than the previous 12 months. . Consolidation in the industry, growth prospects in emerging economies, new product launches, an aging Baby Boomer population in the US, high levels of unmet medical needs and the increased incidence of lifestyle diseases are expected to increase the profitability and cost performance of most medical device companies in 2011.
What are the key drivers behind recent market changes?
The top three key expected changes for 2011 were introduction of 'new products and services', business 'expansion in current market and abroad' and 'improvement in operational efficiency', while in 2010, emphasis was on business 'expansion in current market and abroad', and 'expansion of facilities in the current location'.
What makes this report unique and essential to read?
“Global Medical Devices Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how medical devices industry companies' media spend, marketing and sales strategies & practices and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global medical devices industry suppliers and how spending by global medical devices industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."
Scope
Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.
Drive revenues by understanding future product investment areas and key growth regions.
Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
Formulate effective sales and marketing strategies by identifying how suppliers' marketing budgets are changing and direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs .
Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.
Reasons To Buy
Benchmarks sales and marketing plans with industry competitors to effectively determine strategy. This report also promotes your business by aligning your capabilities and business practices with your customers' changing needs during these times of market uncertainty.
This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report promotes your business by aligning your capabilities and business practices with your customer's changing needs.
The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
Table of Contents
Table of Contents
1. Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2. Executive Summary
3. Global Medical Devices Industry Dynamics
3.1 Revenue Growth Expectations in the Global Medical Devices Industry
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior-level respondents
3.1.5 Revenue growth expectations - cross industry comparisons
3.2 Future Developments in Business Structure: Global Medical Devices Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.3 M&A Activity Projections in the Global Medical Devices Industry
3.3.1 M&A activity projections by buyers
3.3.2 M&A activity projections by suppliers
3.3.3 M&A activity projections by region
3.3.4 M&A activity projections by turnover
3.3.5 Expansion abroad vs. M&A activity projections
3.4 Capital Expenditure Forecast in the Global Medical Devices Industry
3.4.1 Capital expenditure forecast by buyers
3.4.2 Capital expenditure forecast by suppliers
3.4.3 Capital expenditure forecast by region
3.4.4 Capital expenditure forecast by company turnover
3.5 Planned Change in Staff Recruitment Activity: Global Medical Devices Industry
3.5.1 Planned change in staff recruitment activity by company type
3.5.2 Planned change in staff recruitment activity by region
3.5.3 Planned change in staff recruitment activity by company turnover
4. Global Medical Devices Market Growth Outlook
4.1 Global Medical Devices Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Medical Devices industry: Growth Expectations in Developed Countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5. Threats and Opportunities for the Medical Devices Industry
5.1 Global Medical Devices Industry: Leading Business Concerns for 2012-2013
5.1.1 Leading business concerns for 2012-2013 by company type
5.1.2 Leading business concerns for 2012-2013 by region
5.1.3 Leading business concerns for 2012-2013 by company turnover
5.2 Global Medical Devices Industry: Key Supplier Actions to Secure Buyer Business
5.2.1 Actions to maintain and secure buyer business - buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by company turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority
6. Global Medical Devices Industry Suppliers' Marketing Expenditure Activity
6.1 Annual Marketing Budgets: Global Medical Devices Industry Suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by turnover
6.2 Global Medical Devices Industry: Planned Change in Marketing Expenditure Levels
6.2.1 Planned change in marketing expenditure levels by suppliers
6.2.2 Planned change in marketing expenditure levels by region
6.2.3 Planned change in marketing expenditure levels by company turnover
6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Global Medical Devices Industry: Future Investment in Media Channels
6.3.1 Future investment in media channels by suppliers
6.3.2 Future investment in media channels by region
6.3.3 Future investment in media channels by company turnover
6.4 Global Medical Devices Industry Suppliers Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by turnover
7. Global Medical Devices Industry 2012: Marketing, Sales Behaviors and Strategies
7.1 Global Medical Devices Industry 2012: Key Marketing Aims of Suppliers
7.1.1 Key marketing aims of suppliers by region
7.1.2 Key marketing aims of suppliers by company turnover
7.1.3 Key marketing aims of suppliers by revenue growth expectations
7.2 Global Medical Devices Industry: Essential Amendments to Marketing Activities in 2012-2013
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Global Medical Devices Industry: Use of New Media for Business Prospects
7.3.1 Use of new media by suppliers
7.3.2 Use of new media by region
7.3.3 Use of new media by company turnover
7.4 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency
7.4.1 Critical factors for choosing a marketing agency by region
7.4.2 Critical factors for choosing a marketing agency by turnover
8. Appendix
8.1 Global Medical Devices Full Survey Results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
List of Tables
Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012
Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012
Table 8: Global Medical Devices Industry Revenue Growth Optimism (%), 2010-2012
Table 9: Global Medical Devices Industry Revenue Growth Optimism by Company Type(%), 2010-2012
Table 10:Global Medical Devices Industry Revenue Growth Optimism by Region (%), 2010-2012
Table 11: Global Medical Devices Industry Revenue Growth Optimism by Turnover (%), 2012
Table 12: Global Medical Devices Industry Revenue Growth Optimism by Senior-Level (%), 2012
Table 13: Key Changes in Business Structure: Global Medical Devices Manufacturers (%), 2012
Table 14: Key Changes in Business Structure: Global Medical Devices Industry Suppliers (%), 2012
Table 15: M&A Projections: Global Medical Devices Manufacturers (%), 2010-2012
Table 16: M&A Projections: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 17: Global Medical Devices Industry M&A Projections by Region (%), 2012
Table 18: Global Medical Devices Industry M&A Projections by Turnover (%), 2012
Table 19: Global Medical Devices Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
Table 20: Capital Expenditure Forecast by Global Medical Devices Manufacturers (%), 2012
Table 21: Capital Expenditure Forecast by Global Medical Devices Industry Suppliers (%), 2012
Table 22: Global Medical Devices Industry: Staff Recruitment by Company Type (%), 2012
Table 23: Global Medical Devices Industry: Staff Recruitment by Region (%), 2012
Table 24: Global Medical Devices Industry: Staff Recruitment by Turnover (%), 2012
Table 25: Demand in Emerging Markets by Global Medical Devices Manufacturers(%), 2012
Table 26: Demand in Emerging Markets by Global Medical Devices Industry Suppliers(%), 2012
Table 27: Growth in Developed Countries: Global Medical Devices Manufacturers (%), 2012
Table 28: Growth in Developed Countries by Global Medical Devices Industry Suppliers (%), 2012
Table 29: Global Medical Devices Industry: Leading Business Concerns (%), 2010-2012
Table 30: Global Medical Devices Industry: Leading Business Concerns by Company (%), 2012-2013
Table 31: Global Medical Devices Industry: Leading Business Concerns by Region (%), 2012-2013
Table 32: Global Medical Devices Industry: Leading Business Concerns by Turnover (%), 2012-2013
Table 33: Global Medical Devices Industry: Securing Buyer Business, Buyer Responses (%), 2012
Table 34: Global Medical Devices Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2012
Table 35: Global Medical Devices Industry: Securing Buyer Business by Region (%), 2012
Table 36: Global Medical Devices Industry: Securing Buyer Business by Turnover (%), 2012
Table 37: Global Medical Devices Industry: Securing Buyer Business by Procurement Budget (%), 2012
Table 38: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012
Table 39: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012
Table 40: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012
Table 41: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 42: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Table 43: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Table 44: Net Change in Planned Marketing Expenditure: All Industries (%), 2012
Table 45: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012
Table 46: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012
Table 47: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Table 48: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Table 49: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Table 50: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Table 51: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Table 52: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Table 53: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Table 54: Global Medical Devices Industry Suppliers: Use of New Media by Region (%), 2012
Table 55: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Table 56: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 57: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Table 58: Critical Factors for Choosing a Marketing Agency by Company Turnover (% ), 2012
Table 59: Survey Results - Closed Questions
List of Figures
Figure 1: Global Medical Devices Industry Revenue Growth Optimism (%), 2010-2012
Figure 2: Global Medical Devices Industry Revenue Growth Optimism by Company (%), 2010-2012
Figure 3: Global Medical Devices Industry Revenue Growth Optimism by Region (%), 2010-2012
Figure 4: Global Medical Devices Industry Revenue Growth Optimism by Turnover (%), 2012
Figure 5: Global Medical Devices Industry Revenue Growth Optimism by Senior-Level (%), 2012
Figure 6: Company Revenue Growth Optimism: Cross-Industry Comparisons (%), 2012
Figure 7: Key Changes in Business Structure: Global Medical Devices Manufacturers (%), 2012
Figure 8: Key Changes in Business Structure: Global Medical Devices Industry Suppliers (%), 2012
Figure 9: M&A Projections: Global Medical Devices Manufacturers (%), 2010-2012
Figure 10: M&A Projections: Global Medical Devices Industry Suppliers (%), 2010-2012
Figure 11: Global Medical Devices Industry M&A Projections by Region (%), 2012
Figure 12: Global Medical Devices Industry M&A Projections by Turnover (%), 2012
Figure 13: Global Medical Devices Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
Figure 14: Capital Expenditure Forecast by Global Medical Devices Manufacturers (%), 2012
Figure 15: Capital Expenditure Forecast by Global Medical Devices Industry Suppliers (%), 2012
Figure 16: Global Medical Devices Industry: Capital Expenditure Forecast by Region (%), 2012
Figure 17: Global Medical Devices Industry: Capital Expenditure Forecast by Turnover (%), 2012
Figure 18: Global Medical Devices Industry: Staff Recruitment by Company Type (%), 2012
Figure 19: Global Medical Devices Industry: Staff Recruitment by Region (%), 2012
Figure 20: Global Medical Devices Industry: Staff Recruitment by Turnover (%), 2012
Figure 21: Global Medical Devices Industry: Top Ten Growth Regions, 2012
Figure 22: Global Medical Devices Industry: Top Five Emerging Markets, 2012
Figure 23: Demand in Emerging Markets by Global Medical Devices Manufacturers(%), 2012
Figure 24: Demand in Emerging Markets by Global Medical Devices Industry Suppliers(%), 2012
Figure 25: Global Medical Devices Industry: Demand in Emerging Markets by Region (%), 2012
Figure 26: Global Medical Devices Industry: Demand in Emerging Markets by Turnover (%), 2012
Figure 27: Global Medical Devices Industry: Top Five Developed Regions by Growth , 2012
Figure 28: Growth in Developed Countries: Global Medical Devices Manufacturers (%), 2012
Figure 29: Growth in Developed Countries by Global Medical Devices Industry Suppliers (%), 2012
Figure 30: Global Medical Devices Industry: Growth in Developed Countries by Region (%), 2012
Figure 31: Global Medical Devices Industry: Growth in Developed Countries by Turnover (%), 2012
Figure 32: Global Medical Devices Industry: Leading Business Concerns (%), 2012-2013
Figure 33: Global Medical Devices Industry: Top Five Leading Business Concerns, 2012-2013
Figure 34: Global Medical Devices Industry: Leading Business Concerns by Company (%), 2012-2013
Figure 35: Global Medical Devices Industry: Securing Buyer Business, Buyer Responses (%), 2012
Figure 36: Global Medical Devices Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2012
Figure 37: Global Medical Devices Industry: Securing Buyer Business by Turnover (%), 2012
Figure 38: Global Medical Devices Industry: Securing Buyer Business by Purchasing Authority (%), 2012
Figure 39: Annual Marketing Budgets in the Global Medical Devices Industry: Suppliers (%), 2010-2012
Figure 40: Annual Marketing Budgets in the Global Medical Devices Industry by Region (%), 2012
Figure 41: Annual Marketing Budgets in the Global Medical Devices Industry by Turnover (%), 2012
Figure 42: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Figure 43: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Figure 44: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Figure 45: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Figure 46: Future Investment in Media Channels: Global Medical Devices Industry Suppliers, 2012
Figure 47: Global Medical Devices Industry: Future Investment in Media Channels by Region, 2012
Figure 48: Global Medical Devices Industry: Future Investment in Media Channels by Turnover, 2012
Figure 49: Global Medical Devices Industry Suppliers: Planned Investment in Marketing and Sales, 2012
Figure 50: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Figure 51: Global Medical Devices Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Figure 52: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Figure 53: Global Medical Devices Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 54: Global Medical Devices Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 55: Global Medical Devices Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
Figure 56: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Figure 57: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Figure 58: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Figure 59: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Figure 60: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Figure 61: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2012
Figure 62: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Figure 63: Critical Factors for Choosing a Marketing Agency by Company Turnover (%), 2012
Global Medical Devices Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry published by ICD Research in March 20, 2012. This report consists of Pages: 143 and the price starts from US $ 2000.
Press Release
Global Medical Devices Survey - 47% Respondents Identify Price Pressure Response as Important Business Concern in 2012
March 26th, 2012
Global Information Inc. would like to present a new market research report, "Global Medical Devices Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry" by ICD Research.
According to survey results, 47% of respondents identify responding to pricing pressure as an important business concern in 2012. Increasing competition and volatility in exchange rates could increase pricing pressure for many companies, which in turn would negatively affect their profitability. For example, Becton, Dickinson and Company, a medical technology company which operates globally, states in its first quarter report released in February 2012: "The uncertainty in global economy and financial markets could affect our business operating cost, including product price and services as a result of pricing pressure. Furthermore, the company also states that unfavorable changes in the accessibility of government funding for healthcare and research, predominantly in regions such as the US and Western Europe, could subsequently reduce the demand for our products which in turn is expected to pose additional pricing burden."
Furthermore, survey result show that 40% of respondents identify regulatory change as one of the important business concerns in 2012. For example, the US federal health reform bill, which replaces a proportional fee on device manufacturers with a 2.3% excise tax on device sales from 2013, will have a significant impact on the industry. According to the National Medical Device Manufacturers Association, the tax is expected to generate US$20billion over ten years and will have a significant impact on patient care, innovation, and small employers. US healthcare reforms direct the medical device industry to bear a significant percentage of cost for the healthcare reforms, which accumulates pressure on the companies to find a means for reducing costs in the current operation. Citing this as the key reason, 34% of respondents identified cost containment as a leading business concern in 2012 2013.
