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Global Defense Suppliers' Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Marketing Strategies

Synopsis

Product Synopsis

"Global Defense Supplier Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies" is a new report by ICD Research and Strategic Defence Intelligence that analyzes how defense supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global defense suppliers and how spending by suppliers will change, providing an insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research and Strategic Defence Intelligence's exclusive panel of 316 leading global defense industry executives. The report provides data and analysis on global defenseindustry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global defenseindustry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within the global defense industry. The report also identifies suppliers' future growth, M&A and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research and Strategic Defence Intelligence created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global defense industry.

What is the current market landscape and what is changing?

Of respondents across the global defense supplier industry, 39% are 'more optimistic' about revenue growth for their company over the next 12 months than the previous 12 months.Optimism levels have marginally decreased for 2012 when compared to the 2011 survey results.

What are the key drivers behind recent market changes?

The expected declining growth in the global defense market in 2012 compared to 2011 is mainly due to anticipated decreases in military spending, principally in the US and Europe. Although the level of optimism is comparatively less in 2012, the defense industry expects an increase in demand for national security priorities including segments such as cyber security, satellites, missile defense and nuclear defense across the world. Additionally, the top priorities for the global defense industry in 2012 are 'expand in current market and abroad', 'new products and services' and 'expand into new territories'.

What makes this report unique and essential to read?

"Global Defense Supplier Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies" is a new report by ICD Research and Strategic Defence Intelligence that analyzes how defenseindustry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global defense industry suppliers and how spending by global defenseindustry suppliers will change, providing an insight into global marketing behaviour. In addition, the report also identifies future growth of suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."

Key Features and Benefits

Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how suppliers' marketing budgets are changing and the direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.

Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.

Key Market Issues

Throughout the global defense supplier industry, 39% of respondents are 'more optimistic' about revenue growth for their company over the next 12 months compared to the previous 12 months. A further 34% of respondents are 'neutral' about revenue growth compared to 25% who are 'less optimistic' about their company's revenue prospects.

Executives from the global defense industry expect increased levels of consolidation, with an average 54% from defense contractors and 49% from other service providers projecting either a 'significant increase' or 'increase' in M&A. However, 31% of defense contractors and 30% of other service providers expect no change in consolidation activities in 2012. The expected levels of consolidation in the industry could be due to new cost or demand pressures, repayment of debt, the potential need to meet new compliance procedures, quick access to new markets, business expansion, and an increase in market share. Additionally, global defensecontractors and other service providers reveal that they will increase capital expenditure towards'new product development', 'IT infrastructure and development'and 'machinery and equipment purchase'over the next 12 months.

Global defense industry respondents identify India to be the most important region for growth among emerging markets, along with Middle East and Brazil. The Indian defense industry is a fast growing market in the world as a result of demand for advanced military hardware and the concerns of domestic insurgencies and hostility from neighboring countries. Furthermore, South Korea and Singapore with Taiwan and Hong Kongare the developed regions with the highest growth potential, as identified by 42% and 35% of respective respondents from defense contractors companies. Additionally, according to 37% of respondents from other service providers, South Korea will demonstrate ample growth in this sector.

According to the survey, 51% of global defense supplier industry respondents rate 'market uncertainty' as an important business concern during 2012-2013 and a further 47% rate 'decreasing defense expenditure' as important.Respondents consider 'innovate product', 'improve customer service' and 'engage in partnerships to optimize working capital and reduce costs' to be the leading actions for suppliers to secure buyers' business.

ICD Research and Strategic Defence Intelligence's industry survey 2012 reveals that the marketing budgets of global defense industry supplier respondents are expected to rise by an average of 5.5% over the next 12 months. Noticeably, 42% of respondents expect an increase in marketing expenditure of between 1% to 10% in 2012, while only 10% of respondents expect a decrease between 1% and 10%.

Key Highlights

'Email and newsletters', 'corporate and brand websites' and 'conferences and events' are expected to register the highest increase in investment, as noted by 38%, 36% and 34% of respective respondents. In contrast, traditional media channels such as 'radio', 'newspapers' and 'television and video' are expected to attract the least investment.

'Customer retention', 'customer acquisition' and 'brand building or awareness' are considered the key marketing aims for both the defense contractor and other service provider category respondents over the next 12 months. The most significant strategy that suppliers plan to employ in 2012 is to 'focus sales efforts on generating new business', to 'focus sales efforts on existing markets' and to 'trial new and innovative products in the market' as identified by 53%, 44% and 38% of respondents respectively.

According to 32% of respondents from global defense contractors, and 28% from other industry suppliers, headcounts in their organizations in 2012 are expected to increase steadily by up to 2%.The introduction of new defense programs, strategic focus shift towards advanced warfare technologies, such as cyber warfare, intelligence and counter improvised explosive device (IED) systems, surveillance, border-control missions, and situational awareness systems will require suppliers to recruit specialized personnel to accelerate the recruitment drive.

'Networking through social media websites' and 'white paper downloads for lead generation' are identified as the most popular media channels by 32% and 31% of respondents respectively from global defense supplier industry respondents.

The political instability in the Middle East and North Africa (MENA) region, specifically in countries such as Tunisia, Egypt, Bahrain, Libya and Syria has motivated these countries to strengthen their defense capabilities in order to counter any insurgencies from their neighbors, which in turn increases the sales expectation and the optimism in revenue growth for 2012.

Table of Contents

1 Introduction

  • 1.1 What is This Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents

2 Executive Summary

3 Global Defense Industry Suppliers Dynamics

  • 3.1 Revenue Growth Expectations in the Global Defense Industry Suppliers
    • 3.1.1 Revenue growth expectations by company type
    • 3.1.2 Revenue growth expectations by region
    • 3.1.3 Revenue growth expectations by turnover
    • 3.1.4 Revenue growth expectations of senior level respondents
    • 3.1.5 Company revenue growth optimism: cross industry comparisons
  • 3.2 Future Developments in Business Structure in the Global Defense Suppliers' Industry
    • 3.2.1 Future developments by company type
  • 3.3 M&A Activity Expectations in the Global Defense Suppliers' Industry
    • 3.3.1 M&A activity expectations by company type
    • 3.3.2 M&A activity expectations by region
    • 3.3.3 M&A activity expectations by company turnover
    • 3.3.4 Global defense Suppliers' industry: expansion abroad vs. M&A activity projections
  • 3.4 Capital Expenditure Forecast in the Global Defense Industry Suppliers
    • 3.4.1 Forecast of capital expenditure by company type
    • 3.4.2 Forecast of capital expenditure by region
    • 3.4.3 Forecast of capital expenditure by company turnover
  • 3.5 Planned Change in Staff Recruitment in the Global Defense Suppliers' Industry
    • 3.5.1 Planned change in staff recruitment by company type
    • 3.5.2 Planned change in staff recruitment by region
    • 3.5.3 Planned change in staff recruitment by company turnover

4 Global Defense Industry Suppliers Market Growth Outlook

  • 4.1 Global Defense Suppliers' Industry: Demand in Emerging Markets
    • 4.1.1 Demand in emerging markets by company type
    • 4.1.2 Demand in emerging markets by region
    • 4.1.3 Demand in emerging markets by company turnover
  • 4.2 Global Defense Suppliers' Industry: Growth Expectations in Developed Markets
    • 4.2.1 Growth expectations in developed markets by company type
    • 4.2.2 Growth expectations in developed countries by region
    • 4.2.3 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for Global Defense Industry Suppliers

  • 5.1 Global Defense Industry Suppliers: Leading Business Concerns in 2012-2013
    • 5.1.1 Leading business concerns by company type
    • 5.1.2 Leading business concerns by region
    • 5.1.3 Leading business concerns by company turnover
  • 5.2 Global Defense Suppliers' Industry: Key Supplier Actions to Maintain and Win Buyer Business
    • 5.2.1 Actions to maintain and secure buyer business by region
    • 5.2.2 Actions to maintain and secure buyer business by turnover

6 Global Defense Industry Suppliers' Spend Activity

  • 6.1 Annual Marketing Budgets: Global Defense Industry Suppliers
    • 6.1.1 Annual marketing budgets by company type
    • 6.1.2 Annual marketing budgets by region
    • 6.1.3 Annual marketing budgets by company turnover
  • 6.2 Planned Change in Marketing Expenditure Levels: Global Defense Industry Suppliers
    • 6.2.1 Planned change in marketing expenditure by company type
    • 6.2.2 Planned change in marketing expenditure by region
    • 6.2.3 Planned change in marketing expenditure by company turnover
  • 6.3 Future Investment by Media Channel: Global Defense Suppliers' Industry
    • 6.3.1 Future investment by media channel by region
    • 6.3.2 Future investment by media channel by company turnover
  • 6.4 Global Defense Suppliers' Industry: Future Investment in Marketing and Sales
    • 6.4.1 Future investment in marketing and sales by company type
    • 6.4.2 Future investment in marketing and sales by region
    • 6.4.3 Future investment in marketing and sales by turnover

7 Global Defense Industry Suppliers: Marketing Behaviors and Strategies

  • 7.1 Global Defense Industry: Critical Success Factors for Supplier Selection
    • 7.1.1 Critical success factors for supplier selection by company type
  • 7.2 Key Marketing Aims for 2012-2013: Global Defense Suppliers' Industry
    • 7.2.1 Key marketing aims by region
    • 7.2.2 Key marketing aims by company turnover
  • 7.3 Global Defense Industry Suppliers: Essential Amendments to Marketing Activities
    • 7.3.1 Amendments to marketing activities by company type
    • 7.3.2 Amendments to marketing activities by region
    • 7.3.3 Amendments to marketing activities by company turnover
  • 7.4 Use of New Media for Business Prospects: Global Defense Suppliers' Industry
    • 7.4.1 Use of new media by company type
    • 7.4.2 Use of new media by region
    • 7.4.3 Use of new media by company turnover
  • 7.5 Global Defense Suppliers' Industry: Critical Success Factors in Choosing a Marketing Agency
    • 7.5.1 Critical success factors for choosing a marketing agency by company type
    • 7.5.2 Critical success factors for choosing a marketing agency by region
    • 7.5.3 Critical success factors for choosing a marketing agency by company turnover

8 Appendix

  • 8.1 Global Defense Industry Full Survey Results
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About SDI
  • 8.5 Disclaimer

List of Tables

  • Table 1: Global Defense Supplier Industry Respondents by Company Type, 2012
  • Table 2: Global Defense Supplier Industry Respondents by Job Role (%), 2012
  • Table 3: Global Defense Supplier Industry Respondents by Company Turnover (%), 2012
  • Table 4: Global Defense Supplier Industry Respondents by Region (%), 2012
  • Table 5: Global Defense Suppliers' Industry: Revenue Growth Optimism (%), 2011-2012
  • Table 6: Global Defense Suppliers' Industry: Revenue Growth Expectations by Region (%), 2012
  • Table 7: Global Defense Suppliers' Industry: Revenue Growth Expectations by Turnover (%), 2012
  • Table 8: Revenue Growth Expectations by Senior Level Respondents (%), 2012
  • Table 9: Key Expected Changes in Business Structure of Defense Contractors (%), 2012
  • Table 10: Key Expected Changes in Business Structure of Other Service Providers (%), 2012
  • Table 11: Global Defense Suppliers' Industry: M&A Activity Expectations by Company Type (%), 2012
  • Table 12: Global Defense Industry Suppliers: M&A Activity Expectations by Region (%), 2012
  • Table 13: Global Defense Industry Suppliers: M&A Activity Expectations by Turnover (%), 2012
  • Table 14: Global Defense Suppliers' Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
  • Table 15: Global Defense Industry Suppliers: Capital Expenditure by Defense Contractors (%), 2012
  • Table 16: Global Defense Industry Suppliers: Capital Expenditure by Other Industry Suppliers (%), 2012
  • Table 17: Global Defense Industry Suppliers: Capital Expenditure by Region (%), 2012
  • Table 18: Global Defense Suppliers' Industry: Capital Expenditure by Turnover (%), 2012
  • Table 19: Global Defense Suppliers' Industry: Change in Staff Recruitment by Company Type (%), 2012
  • Table 20: Global Defense Suppliers' Industry: Change in Staff Recruitment by Region (%), 2012
  • Table 21: Global Defense Suppliers' Industry: Change in Staff Recruitment by Region (%), 2012
  • Table 22: Demand in Emerging Markets by Global Defense Contractors (%), 2012
  • Table 23: Demand in Emerging Markets: Global Defense Industry Other Service Providers (%), 2012
  • Table 24: Growth in Developed Countries: Global Defense Industry Other Service Providers (%), 2012
  • Table 25: Global Defense Industry Suppliers: Leading Business Concerns (%), 2012-2013
  • Table 26: Global Defense Industry Suppliers: Leading Business Concerns by Company (%), 2012-2013
  • Table 27: Global Defense Industry Suppliers: Leading Business Concerns by Region (%), 2012-2013
  • Table 28: Global Defense Suppliers' Industry: Actions Secure Buyer Business(%), 2012
  • Table 29: Global Defense Suppliers' Industry: Actions to Secure Buyer Business by Region (%), 2012
  • Table 30: Global Defense Industry Suppliers: Annual Marketing Budgets in US$ (%), 2012
  • Table 31: Global Defense Industry Suppliers: Annual Marketing Budgets by Company Type (%), 2012
  • Table 32: Global Defense Industry Suppliers: Annual Marketing Budgets by Region (%), 2012
  • Table 33: Global Defense Industry Suppliers: Annual Marketing Budgets by Turnover (%), 2012
  • Table 34: Global Defense Industry Suppliers: Expected Change in Marketing Expenditure (%), 2012
  • Table 35: Global Defense Industry Suppliers: Change in Marketing Expenditure by Company (%), 2012
  • Table 36: Global Defense Industry Suppliers: Change in Marketing Expenditure by Region (%), 2012
  • Table 37: Global Defense Industry Suppliers: Change in Marketing Expenditure by Turnover (%), 2012
  • Table 38: Global Defense Suppliers' Industry: Future Investment by Media Channels (%), 2012
  • Table 39: Global Defense Industry Suppliers: Investment by Media Channels - Turnover(%), 2012
  • Table 40: Global Defense Suppliers' Industry: Investment in Marketing and Sales (%) , 2012
  • Table 41: Global Defense Industry Suppliers: Investment in Marketing and Sales by Company (%) , 2012
  • Table 42: Global Defense Industry Suppliers: Investment in Marketing and Sales by Turnover (%) , 2012
  • Table 43: Global Defense Industry: Critical Success Factors for Supplier Selection, 2012
  • Table 44: Global Defense Industry: Critical Success Factors by Company Type (%), 2012
  • Table 45: Global Defense Suppliers' Industry: Key Marketing Aims of Defense Contractors (%), 2012
  • Table 46: Global Defense Suppliers' Industry: Key Marketing Aims of Other Service Providers (%), 2012
  • Table 47: Global Defense Suppliers' Industry: Key Marketing Aims by Region (%), 2012
  • Table 48: Global Defense Suppliers' Industry: Key Marketing Aims by Turnover (%), 2012
  • Table 49: Global Defense Industry Suppliers: Amendments to Marketing Activities (%), 2012
  • Table 50: Global Defense Industry Suppliers: Amendments to Marketing by Company Type (%), 2012
  • Table 51: Global Defense Industry Suppliers: Amendments to Marketing by Region (%), 2012
  • Table 52: Global Defense Suppliers' Industry: Use of New Media (%),2012
  • Table 53: Global Defense Suppliers' Industry: Use of New Media by Company Type (%),2012
  • Table 54: Global Defense Suppliers' Industry: Use of New Media by Region (%),2012
  • Table 55: Global Defense Suppliers' Industry: Use of New Media by Turnover (%),2012
  • Table 56: Global Defense Suppliers' Industry: Critical Success Factors (%),2012
  • Table 57: Global Defense Suppliers' Industry: Critical Success Factors by Company Type (%),2012
  • Table 58: Global Defense Suppliers' Industry: Critical Success Factors by Region (%),2012
  • Table 59: Global Defense Industry Suppliers: Survey Results - Closed Questions

List of Figures

  • Figure 1: Global Defense Suppliers' Industry: Revenue Growth Optimism (%), 2011-2012
  • Figure 2: Global Defense Industry Suppliers: Revenue Growth Expectations by Company Type (%), 2012
  • Figure 3: Global Defense Suppliers' Industry: Revenue Growth Expectations by Region (%), 2012
  • Figure 4: Global Defense Suppliers' Industry: Revenue Growth Expectations by Turnover (%), 2012
  • Figure 5: Revenue Growth Expectations by Senior Level Respondents (%), 2012
  • Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2012
  • Figure 7: Key Expected Changes in Business Structure of Defense Contractors (%), 2012
  • Figure 8: Key Expected Changes in Business Structure of Other Service Providers (%), 2012
  • Figure 9: Global Defense Suppliers' Industry: M&A Activity Expectations by Company Type (%), 2012
  • Figure 10: Global Defense Industry Suppliers: M&A Activity Expectations by Region (%), 2012
  • Figure 11: Global Defense Industry Suppliers: M&A Activity Expectations by Turnover (%), 2012
  • Figure 12: Global Defense Suppliers' Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
  • Figure 13: Global Defense Industry Suppliers: Capital Expenditure by Defense Contractors (%), 2012
  • Figure 14: Global Defense Industry Suppliers: Capital Expenditure by Other Industry Suppliers (%), 2012
  • Figure 15: Global Defense Industry Suppliers: Capital Expenditure by Region (%), 2012
  • Figure 16: Global Defense Suppliers' Industry: Capital Expenditure by Turnover (%), 2012
  • Figure 17: Global Defense Suppliers' Industry: Change in Staff Recruitment by Company Type (%), 2012
  • Figure 18: Global Defense Suppliers' Industry: Change in Staff Recruitment by Region (%), 2012
  • Figure 19: Global Defense Suppliers' Industry: Change in Staff Recruitment by Region (%), 2012
  • Figure 20: Global Defense Suppliers' Industry: Top Ten Growth Regions, 2012
  • Figure 21: Global Defense Suppliers' Industry: Top Five Growth Regions, 2012
  • Figure 22: Demand in Emerging Markets by Global Defense Contractors (%), 2012
  • Figure 23: Demand in Emerging Markets: Global Defense Industry Other Service Providers (%), 2012
  • Figure 24: Global Defense Suppliers' Industry: Demand in Emerging Markets by Region (%), 2012
  • Figure 25: Global Defense Suppliers' Industry: Demand in Emerging Markets by Turnover (%), 2012
  • Figure 26: Global Defense Suppliers' Industry: Top Five Growth Markets, 2012
  • Figure 27: Growth in Developed Countries: Global Defense Contractors (%), 2012
  • Figure 28: Growth in Developed Countries: Global Defense Industry Other Service Providers (%), 2012
  • Figure 29: Global Defense Suppliers' Industry: Growth in Developed Countries by Region (%), 2012
  • Figure 30: Global Defense Suppliers' Industry: Growth in Developed Countries by Turnover (%), 2012
  • Figure 31: Global Defense Industry Suppliers: Leading Business Concerns, 2012-2013
  • Figure 32: Global Defense Industry Suppliers: Leading Business Concerns (%), 2012-2013
  • Figure 33: Global Defense Industry Suppliers: Leading Business Concerns by Company (%), 2012-2013
  • Figure 34: Global Defense Industry Suppliers: Leading Business Concerns by Region (%), 2012-2013
  • Figure 35: Global Defense Industry Suppliers: Leading Business Concerns by Turnover (%), 2012-2013
  • Figure 36: Global Defense Suppliers' Industry: Actions Secure Buyer Business (%), 2012
  • Figure 37: Global Defense Suppliers' Industry: Actions to Secure Buyer Business by Turnover (%), 2012
  • Figure 38: Global Defense Industry Suppliers: Annual Marketing Budgets in US$ (%), 2012
  • Figure 39: Global Defense Industry Suppliers: Annual Marketing Budgets by Company Type (%), 2012
  • Figure 40: Global Defense Industry Suppliers: Annual Marketing Budgets by Region (%), 2012
  • Figure 41: Global Defense Industry Suppliers: Annual Marketing Budgets by Turnover (%), 2012
  • Figure 42: Global Defense Industry Suppliers: Expected Change in Marketing Expenditure (%), 2012
  • Figure 43: Global Defense Industry Suppliers: Change in Marketing Expenditure by Company (%), 2012
  • Figure 44: Global Defense Industry Suppliers: Change in Marketing Expenditure by Region (%), 2012
  • Figure 45: Global Defense Industry Suppliers: Change in Marketing Expenditure by Turnover (%), 2012
  • Figure 46: Global Defense Suppliers' Industry: Future Investment by Media Channels (%), 2012
  • Figure 47: Global Defense Industry Suppliers: Future Investment by Media Channels - Region (%), 2012
  • Figure 48: Global Defense Industry Suppliers: Investment by Media Channels - Turnover(%), 2012
  • Figure 49: Global Defense Suppliers' Industry: Investment in Marketing and Sales (%) , 2012
  • Figure 50: Global Defense Industry Suppliers: Investment in Marketing and Sales by Company (%) , 2012
  • Figure 51: Global Defense Suppliers' Industry: Investment in Marketing and Sales by Region (%) , 2012
  • Figure 52: Global Defense Industry Suppliers: Investment in Marketing and Sales by Turnover (%) , 2012
  • Figure 53: Global Defense Industry: Critical Success Factors for Supplier Selection, 2012
  • Figure 54: Global Defense Industry: Critical Success Factors by Company Type (%), 2012
  • Figure 55: Global Defense Suppliers' Industry: Key Marketing Aims of Defense Contractors (%), 2012
  • Figure 56: Global Defense Suppliers' Industry: Key Marketing Aims of Other Service Providers (%), 2012
  • Figure 57: Global Defense Suppliers' Industry: Key Marketing Aims by Region (%), 2012
  • Figure 58: Global Defense Suppliers' Industry: Key Marketing Aims by Turnover (%), 2012
  • Figure 59: Global Defense Industry Suppliers: Amendments to Marketing Activities (%), 2012
  • Figure 60: Global Defense Industry Suppliers: Amendments to Marketing by Company Type (%), 2012
  • Figure 61: Global Defense Industry Suppliers: Amendments to Marketing by Turnover (%) , 2012
  • Figure 62: Global Defense Suppliers' Industry: Use of New Media (%),2012
  • Figure 63: Global Defense Suppliers' Industry: Use of New Media by Company Type (%),2012
  • Figure 64: Global Defense Suppliers' Industry: Use of New Media by Region (%),2012
  • Figure 65: Global Defense Suppliers' Industry: Use of New Media by Turnover (%),2012
  • Figure 66: Global Defense Suppliers' Industry: Critical Success Factors (%),2012
  • Figure 67: Global Defense Suppliers' Industry: Critical Success Factors by Company Type(%),2012
  • Figure 68: Global Defense Suppliers' Industry: Critical Success Factors by Region (%),2012
  • Figure 69: Global Defense Suppliers' Industry: Critical Success Factors by Turnover (%),2012
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