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Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Power Industry - 2012-2013 : Survey Intelligence

Synopsis

Synopsis

  • Analysis of opinions drawn from leading power industry executives.
  • Analysis on how marketing expenditure, business strategies and practices in the power industry are set to change in 2012-2013.
  • Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

Summary

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading power industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the power industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of power industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

  • The opinions and forward looking statements of 330 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy

  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customer's changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Power Industry: Supplier Marketing Spend Activity

  • 3.1 Annual Marketing Budgets: Global Power Industry Suppliers
    • 3.1.1 Global power industry: annual marketing budgets by region
    • 3.1.2 Global power industry: annual marketing budgets by company turnover
  • 3.2 Global Power Industry: Planned Change in Marketing Expenditure Levels
    • 3.2.1 Global power industry: planned change in marketing expenditure levels by region
    • 3.2.2 Global power industry: planned change in marketing expenditure levels by company turnover
    • 3.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
    • 3.2.4 Net change in planned marketing expenditure in all industries
  • 3.3 Global Power Industry: Future Investment by Media Channel
    • 3.3.1 Global power industry: future investment by media channel by region
    • 3.3.2 Global power industry: future investment by media channel by company turnover
  • 3.4 Global Power Industry: Suppliers' Future Investment in Marketing and Sales
    • 3.4.1 Global power industry: future investment in marketing and sales by region
    • 3.4.2 Global power industry: future investment in marketing and sales by company turnover

4 Global Power Industry: Marketing and Sales Behaviors and Strategies in 2012-2013

  • 4.1 Global Power Industry: Key Marketing Aims of Suppliers for 2012-2013
    • 4.1.1 Global power industry: key marketing aims by region
    • 4.1.2 Global power industry: key marketing aims by company turnover
    • 4.1.3 Global power industry: Key marketing aims by revenue growth expectations
  • 4.2 Global Power Industry: Essential Amendments to Marketing Activities in 2012-2013
    • 4.2.1 Global power industry: amendments to marketing activities by region
    • 4.2.2 Global power industry: amendments to marketing activities by company turnover
  • 4.3 Global Power Industry: Use of New Media for Business Prospects
    • 4.3.1 Global power industry: use of new media by region
    • 4.3.2 Global power industry: use of new media by company turnover
  • 4.4 Global Power Industry: Critical Success Factors for Choosing a Marketing Agency
    • 4.4.1 Global power industry: critical success factors by region
    • 4.4.2 Global power industry: critical success factors by company turnover

5 Appendix

  • 5.1 Global Power Industry Survey Results - Closed Questions
  • 5.2 Methodology
  • 5.3 Contact us
  • 5.4 About ICD Research
  • 5.5 Disclaimer

List of Tables

  • Table 1: Global Power Industry Survey Respondents by Company Type, 2012
  • Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2012
  • Table 3: Global Power Industry Buyer Respondents by Company Turnover (%), 2012
  • Table 4: Global Power Industry Buyer Respondents by Region (%), 2012
  • Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2012
  • Table 6: Global Power Industry Supplier Respondents by Company Turnover (%), 2012
  • Table 7: Global Power Industry Supplier Respondents by Region (%), 2012
  • Table 8: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
  • Table 9: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
  • Table 10: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012
  • Table 11: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009-2012
  • Table 12: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012
  • Table 13: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
  • Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
  • Table 15: Future Investment by Media Channels: Global Power Industry Suppliers, 2012
  • Table 16: Global Power Industry: Future Investment in Marketing and Sales (%), 2012
  • Table 17: Global Power Industry: Future Investment in Marketing and Sales by Region (%), 2012
  • Table 18: Global Power Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
  • Table 19: Key Marketing Aims: Global Power Industry Suppliers (%), 2012
  • Table 20: Global Power Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012
  • Table 21: Amendments to Marketing Activities: Global Power Industry Suppliers (%), 2012
  • Table 22: Global Power Industry: Amendments to Marketing Activities by Region (%), 2012
  • Table 23: Global Power Industry: Amendments to Marketing Activities by Turnover (%), 2012
  • Table 24: Use of New Media: Global Power Industry Suppliers (%), 2012
  • Table 25: Global Power Industry: Use of New Media by Region (%), 2012
  • Table 26: Global Power Industry: Use of New Media by Company Turnover (%), 2012
  • Table 27: Critical Success Factors: Power Industry Suppliers (% ), 2009-2012
  • Table 28: Global Power Industry: Critical Success Factors by Region (%), 2012
  • Table 29: Global Power Industry: Critical Success Factors by Turnover (%), 2012
  • Table 30: Survey Results - Closed Questions

List of Figures

  • Figure 1: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
  • Figure 2: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
  • Figure 3: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012
  • Figure 4: Planned Change in Marketing Expenditure Levels: Global Power Industry Suppliers (%), 2009-2012
  • Figure 5: Global Power Industry: Planned Change in Marketing Expenditure by Region (%), 2012
  • Figure 6: Global Power Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
  • Figure 7: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012
  • Figure 8: Future Investment by Media Channels: Global Power Industry Suppliers, 2012
  • Figure 9: Global Power Industry: Future Investment by Media Channels by Region (%), 2012
  • Figure 10: Global Power Industry: Future Investment by Media Channels by Turnover (%), 2012
  • Figure 11: Global Power Industry: Future Investment in Marketing and Sales (%), 2012
  • Figure 12: Global Power Industry: Future Investment in Marketing and Sales by Region (%), 2012
  • Figure 13: Global Power Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
  • Figure 14: Key Marketing Aims: Global Power Industry Suppliers (%), 2012
  • Figure 15: Global Power Industry: Key Marketing Aims by Region (%), 2012
  • Figure 16: Global Power Industry: Key Marketing Aims by Company Turnover (%), 2012
  • Figure 17: Amendments to Marketing Activities: Global Power Industry Suppliers (%), 2012
  • Figure 18: Global Power Industry: Amendments to Marketing Activities by Region (%), 2012
  • Figure 19: Global Power Industry: Amendments to Marketing Activities by Turnover (%), 2012
  • Figure 20: Use of New Media: Global Power Industry Suppliers (%), 2012
  • Figure 21: Global Power Industry: Use of New Media by Region (% ), 2012
  • Figure 22: Global Power Industry: Use of New Media by Company Turnover (% ), 2012
  • Figure 23: Critical Success Factors: Power Industry Suppliers (% ), 2012
  • Figure 24: Global Power Industry: Critical Success Factors by Region (%), 2012
  • Figure 25: Global Power Industry: Critical Success Factors by Turnover (%), 2012
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