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Market Research Report
U.S. Online Community Software 2009-2013 Forecast: Strong Growth Despite Recession -- Corporate Culture Remains Inhibitor
| Published by |
IDC |
| Published |
September, 2009 |
Product code |
100449 |
| Content info |
Pages: 30 |
| Price |
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U.S. Online Community Software 2009-2013 Forecast: Strong Growth Despite Recession -- Corporate Culture Remains Inhibitor published by IDC in September, 2009. This report consists of Pages: 30 and the price starts from US $ 4500.
Abstract
This IDC study forecasts expenditures on online community software by
businesses in the United States from 2009 to 2013. 2009
emerged as the year deploying online communities internally for employee
productivity, not just externally for customers and partners, became a
popular use case as information workers demanded more agile tools
to help them accomplish more with less. IDC finds that
the U.S. online community software market doubled in revenue from
$135.3 million in 2007 to $278.4 million in 2008, and
IDC expects relatively high growth to continue through the forecast
period.
"While the economic situation forced some companies to delay investments
in new technology, the recession accelerated adoption for other companies
aggressively seeking new ways to connect the dots with customers,
partners, and prospects," says Caroline Dangson, research analyst with IDC' s
Digital Marketplace team. "IDC finds that closed and controlling corporate
culture and lack of trust for operating in more transparent
ways leaves gaps in adoption more so than the economic
downturn."
Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Market Definition
- Situation Overview
- Consumerization of IT
- Current Gaps in Adoption
- Barriers to Online Community Software Adoption
- Social Networks Viewed as Less Serious, Time Wasters
- Lack of Standards for Measuring Value
- Closed and Controlling Corporate Culture
- Accelerators to Online Community Software Adoption
- Web Becomes More Social, and Businesses Want to Participate
- Tough Economic Times Make Connecting with Customers a Higher Priority
- Competitive Pressures to Innovate
- Worker Demand for Web 2.0 Tools
- Impact of Recession
- Future Outlook
- Forecast and Assumptions
- Market Context
- Essential Guidance
- Advice for Vendors
- Advice for Buyers
- Learn More
- Related Research
- Synopsis
- Table: U.S. Online Community Software Revenue, 2006–2013 ($M)
- Table: Key Forecast Assumptions for the U.S. Online Community Software Market, 2009–2013
- Table: U.S. Online Community Software Revenue, 2006–2013: Comparison of May 2008 and September 2009 Forecasts ($M)
- Figure: Use of Social Networks for Business
- Figure: Blending of Personal and Professional Use on Public Social Networks
- Figure: Guidelines About Usage of Public Social Media for Business
- Figure: Use of Social Media for Business: Comparing Public Social Networks to Online Community Software
- Figure: Preferred Communication Tools
- Figure: U.S. Online Community Software Revenue, 2006–2013
- Figure: U.S. Online Community Software Revenue, 2006–2013: Comparison of May 2008 and September 2009 Forecasts
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