Best Practices for Social Media Guidelines

Best Practices for Social Media Guidelines published by IDC in October, 2009. This report consists of Pages: 15 and the price starts from US $ 3500.

Introduction

Abstract

This IDC study presents five unique case studies of how organizations have developed corporate social media guidelines for employees to follow. The study features the processes taken by ESPN, HP, Intel, Mayo Clinic, and SAP to support appropriate use of social media among employees and how the interests of the company were balanced with the interests of employees. Based on the information gathered from these interviews, IDC recommends 10 essential social media guidelines for businesses and concludes by offering essential guidance to organizations just beginning the process.

"Companies just beginning the process of developing guidelines for employee use of social media do not have to recreate the wheel," says Caroline Dangson, research analyst with IDC' s Digital Marketplace and New Media team. "This study highlights essential elements to social media guidelines for businesses that apply to all industries."

Table of Contents

• IDC Opinion
• In This Study
• Situation Overview
• Social Media Is Different
• Case Studies for Developing Social Media Guidelines
• Mayo Clinic
• Intel
• SAP
• HP
• ESPN
• FUTURE OUTLOOK
• Ten Essential Social Media Guidelines for Businesses
• Essential Guidance
• Learn More
• Related Research
• Synopsis
• Figure: Blending of Personal and Professional Use on Public Social Networks
• Figure: Guidelines About Usage of Public Social Media for Business
• Figure: First Tweet About ESPN Social Media Guidelines

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