Examining SMB and Telecommunications Priorities and Spending: 2009 Canadian Business Telecom Survey Results

Examining SMB and Telecommunications Priorities and Spending: 2009 Canadian Business Telecom Survey Results published by IDC in October, 2009. This report consists of Pages: 32 and the price starts from US $ 3500.

Introduction

Abstract

This IDC study explores the results of a survey of Canadian small and medium-sized businesses (SMBs) with 1–499 employees on their telecom services buying behaviour, as well as a sizing of the telecom SMB market in Canada over the next five years. This study offers insight and analysis for providers looking to optimize their marketing and sales efforts in this space.

"The telecom services market in the Canadian SMB sector continues to offer up opportunity even while economic factors impede growth in some areas. To capitalize on growth, both telecommunications providers and IT vendors need to apply appropriate sales and marketing strategies guided by this research," said Paul Edwards, director, SMB and Channel Strategies Research.

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Situation Overview
• SMB Telecom Spending Overview
• Local and Long Distance Voice, VoIP, and Wireless
• Local and Long Distance Voice Services Spending Declining in 2009
• VoIP Continues to Make Inroads
• Wireless Spending Among Canadian SMBs Guarded
• Internet, Data Communications, and Conferencing Services
• Internet and Data Communications Still Provide Surprises
• SMB Video-, Web, and Audioconferencing Shining in Dark Times
• Future Outlook
• SMB Wireline Voice Spending Continuing Its Decline, with VoIP the Only Growth Segment
• Wireless Building on Its Market Size
• Essential Guidance
• SMB Market Opportunity Narrows, Requiring Focused Attention on Growth
• Learn More
• Related Research
• Synopsis
• Figure: Monthly Spend Distribution on Telecommunications by Company Size
• Figure: Expected Change in Annual Telecommunications Spending from 2008 to 2009 by Company Size
• Figure: Canadian SMB Expectations for Negative Spending Impact in 2009 Due to Concern over Economic Climate
• Figure: Primary Telephony System by Company Size
• Figure: Canadian SMB Long Distance Spending Trend by Company Size
• Figure: Canadian SMB Local Services Spending Trend by Company Size
• Figure: Usage of VoIP Telephony Systems by Company Size
• Figure: Timing of Migration to IP Phone Systems by Company Size
• Figure: IP Phone Managed by an External Provider by Company Size
• Figure: Preferred Form of IP Phone System by Company Size
• Figure: Wireless Service Spending Budget by Service Type and Company Size
• Figure: Canadian SMB Usage of Wireless Alone for Voice Communication
• Figure: Canadian SMB Wireless Mobile Service Spending Trend by Company Size
• Figure: Wireless Device Usage by Company Size
• Figure: Canadian SMB Internet Usage by Size Segment
• Figure: Canadian SMB Internet Services Spending Trend by Company Size
• Figure: Technology Used to Access the Internet by Company Size
• Figure: Canadian SMB Data Communications Spending Trend by Company Size
• Figure: Usage of Video, Web, and Voice Services to Help Reduce Costs by Company Size
• Figure: Status of Videoconferencing Usage by Company Size
• Figure: Videoconferencing Usage by Technology Type and Company Size
• Figure: Status of Web Conferencing Usage by Company Size
• Figure: Status of Audioconferencing Usage by Company Size
• Figure: Canadian Small Business Wireline Voice, Wireless, Internet, and Data Spending, 2009–2013
• Figure: Canadian Medium-Sized Business Wireline Voice, Wireless, Internet, and Data Spending, 2009–2013
• Figure: Canadian Small Business Voice Spending, 2009–2013
• Figure: Canadian Medium-Sized Business Voice Spending, 2009–2013

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