Broadband Unwired: the Impact of Mobile Broadband on Fixed Broadband in Western Europe

Broadband Unwired: the Impact of Mobile Broadband on Fixed Broadband in Western Europe published by IDC in October, 2009. This report consists of Pages: 21 and the price starts from US $ 5000.

Introduction

Abstract

This IDC study analyzes the development of mobile broadband in Western Europe in general, and its impact on the fixed broadband market. In particular, in this report, mobile broadband is defined as broadband Internet access using portable computers via the cellular network, which excludes access provided via 3G handsets.

The study looks at recent developments in the mobile broadband market, compares it to fixed broadband, assesses the implications for the fixed-access market in both a qualitative and quantitative fashion, and provides guidance for fixed broadband operators.

"Fixed broadband operators need to understand and accept that mobile broadband in some cases can be the best alternative for end users with a certain profile," said Jan Hein Bakkers, research manager in IDC' s European Telecoms and Networking team. "At the same time, they should realize that for the majority of users, fixed broadband has unique features that make it indispensable. Operators should build the value proposition for fixed broadband on these features."

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Situation Overview
• Drivers of Mobile Broadband Uptake
• Growing Coverage of High-Speed Networks
• Affordable Pricing
• Aggressive Marketing
• Poor Rural Coverage of Fixed Line Networks
• Growing Ownership of Portable PCs
• More Convenient and Cheaper Access Devices
• Mobile Broadband Compared to Fixed
• Mobility
• Personal Versus Household Usage
• Bandwidth
• Cost
• Setup
• Contract Terms
• Network Constraints
• Market Status
• Fixed Broadband in Decline:The Finnish Example
• Future Outlook
• Effects of Mobile Broadband on Fixed Broadband
• Mobile Broadband Replaces Fixed Broadband
• Mobile Broadband is the First Broadband Subscription
• Mobile Broadband is Bought in Addition to Fixed Broadband
• Increasing Promotion of Mobile Broadband
• The Impact of the Economic Situation
• End-user Segments
• Positioning Fixed Broadband in the Context of Mobile Broadband
• Differentiation
• Bundling and Convergence
• Next-Generation Access
• Market Outlook
• Essential Guidance
• Learn More
• Related Research
• Synopsis
• Figure: Pros and Cons of Mobile Broadband Compared to Fixed
• Figure: Western Europe — Fixed Versus Mobile Broadband by Country, 2008
• Figure: Finland — Fixed and Mobile Broadband Rolling 4 Quarter Net Additions, 4Q04–2Q09
• Figure: Mobile Broadband End-User Segments
• Figure: Quantitative Effects of Mobile Broadband on the Fixed Broadband Market
• Figure: Western Europe — Fixed and Mobile-Only Broadband Penetration of Households, 2007–2013
• Figure: Western Europe — Fixed and Mobile Broadband Connections, 2008–2013

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