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Market Research Report

2009 U.S. Mobile Imaging Survey

Published by IDC
Published February, 2010 Product code 114408
Content info Pages: 32
Price
US $ 4500 PDF by E-mail (Single user license)


2009 U.S. Mobile Imaging Survey published by IDC in February, 2010. This report consists of Pages: 32 and the price starts from US $ 4500.

Introduction

Abstract

This IDC study contains results from IDC' s 2009 U.S. Mobile Imaging Survey, a top-level study of U.S. camera phone owners. The survey focuses on key consumer imaging applications, including quantifying how many images camera phone users capture, delete, print, and archive. Analysis of image sharing is brought to light, and trends are identified for camera phone owners who also own a digital camera, and for hose who do not, to determine the impact each device has on the other.

"Consumers have the most reliable expectations regarding mobile imaging in the United States." — Chris Chute, research manager, Worldwide Digital Imaging Solutions and Services

Table of Contents

  • IDC Opinion
  • In This Study
    • Scope
    • Methodology
  • Situation Overview
    • Household Penetration and Purchase Intent
    • Image Activity Trends
    • Comparing Camera Phones with Digital Cameras
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
  • Table: Number of Camera Phones Owned by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Digital Camera and Camera Phone Purchase Time Frame by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Number of Images Captured with Camera Phone per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Deletion Rate for Images Captured on Camera Phone per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Monthly Imaging Activity for Images Captured with Camera Phone by Household Usage, Household Income, Gender, and Age (Mean %)
  • Table: Percentage of Images Captured with Camera Phone That Are Archived for Long-Term Storage per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Images Captured with Camera Phone That Are Enhanced per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Images Captured with Camera Phone That Are Emailed to Family and Friends per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Images Captured with Camera Phone That Are Uploaded to Social Networking Sites per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Images Captured with Camera Phone That Are Printed per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Images Captured with Camera Phone That Are Uploaded to Internet to Share and Print per Month by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Method of Archiving Images Captured with Camera Phone for Long-Term Storage by Household Usage, Household Income, Gender, and Age (Mean %)
  • Table: Percentage of Archived Camera Phone Images That Are Burned to a CD or DVD by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Archived Camera Phone Images That Are Stored on a Separate Hard Disk Drive by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Archived Camera Phone Images That Are Stored on a Flash Drive/Thumb Drive by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Archived Camera Phone Images That Are Uploaded and Stored on an Internet Site by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Archived Camera Phone Images That Are Stored on a Memory Card by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Percentage of Archived Camera Phone Images That Are Stored on the PC Hard Drive by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Use of Video Feature on Camera Phone over Other Camera by Household Usage, Household Income, Gender, and Age (% of Respondents)
  • Table: Level of Agreement with Camera Phone Value Statements by Household Usage, Household Income, Gender, and Age (Mean Score)
  • Table: Level of Agreement with Camera Phone Value Statement by Household Usage, Household Income, Gender, and Age: Camera Phones Have Increased My Interest in Digital Imaging (% of Respondents)
  • Table: Level of Agreement with Camera Phone Value Statement by Household Usage, Household Income, Gender, and Age: The Primary Reason I Take Pictures with My Camera Phone Is to Send Pictures Wirelessly (% of Respondents)
  • Table: Level of Agreement with Camera Phone Value Statement by Household Usage, Household Income, Gender, and Age: The Primary Reason I Take Pictures with My Camera Phone Is Convenience (% of Respondents)
  • Table: Level of Agreement with Camera Phone Value Statement by Household Usage, Household Income, Gender, and Age: Now That I Own a Camera Phone, I Have No Need to Own a Digital Camera (% of Respondents)
  • Table: Level of Agreement with Camera Phone Value Statement by Household Usage, Household Income, Gender, and Age: Even Though I Have a Camera Phone, I Only Occasionally Use It to Take Pictures (% of Respondents)
  • Table: Level of Agreement with Camera Phone Value Statement by Household Usage, Household Income, Gender, and Age: Ability to Print Images Captured with My Camera Phone Will Replace the Need for a Camera (% of Respondents)
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