CRM and the Application of the Wisdom of Crowds

CRM and the Application of the Wisdom of Crowds published by IDC in March, 2010. This report consists of Pages: 13 and the price starts from US $ 3500.

Introduction

Abstract

This IDC study explores the topic of "wisdom of crowds" as applied within customer relationship management (CRM) and social networking. We explain the wisdom of crowds, segment the market, and discuss implications for CRM vendors and customers.

"The evolution to becoming a social business requires that organizations not merely dabble in social media and its tools to see where it leads," says Mary Wardley, VP CRM Applications Research, "but implement and leverage tools focused on a business outcome."

Table of Contents

• IDC Opinion
• In This Study
• Situation Overview
• Understanding the Wisdom of Crowds
• Segmenting the Market
• Crowdsourcing
• Prediction Markets
• Collective Intelligence
• Detecting Weak Signals
• Driving Collaboration
• Future Outlook
• Essential Guidance
• For Vendors
• For Enterprise Customers
• Learn More
• Related Research
• Appendix
• Synopsis
• Figure: The Crowdsourcing Process
• Figure: Asuret ROI Analysis
• Figure: Mismatched Expectations within an Organization

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