Clustering Western European SMBs: An IDC Survey, 2009

Clustering Western European SMBs: An IDC Survey, 2009 published by IDC in February, 2010. This report consists of Pages: 25 and the price starts from US $ 6200.

Introduction

Abstract

This IDC study is based on the results of IDC' s European vertical markets survey, carried out in January–April 2009 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1,193 SMBs with 20–499 employees.

The sample, representative of the Western European SMB marketplace, was segmented into four clusters through a k-means cluster analysis, which allowed putting together companies with similar characteristics in terms of their current IT engagement and IT propensity. It was possible to study how these four clusters are distributed by company size/vertical market, and more significantly, how these clusters' behavior pattern when referring to:

• IT sophistication
• Decision-making process
• Short-term evolution of IT sophistication

"The value of a cluster analysis of the SMB market is enormous as it provides an alternative to simplifying a complex scenario beyond the traditional approach based on size and vertical market," said Nina Bonagura, senior research analyst, European Vertical Markets.

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Definitions
• Vertical Markets
• Solution Areas
• Enterprise Resource Planning
• Customer Relationship Management
• Collaborative Applications
• Business Intelligence and Analytics
• Content and Document Management
• Industry-Specific Applications
• New Technologies
• Situation Overview
• IT Engagement Index
• IT Propensity Index
• Cluster Analysis
• Overview of IT Sophistication by Cluster
• IT Decision-Making Process: Who Decides and to Meet Which Need?
• Key Criteria for Choosing the IT Provider and Satisfaction Against Same Criteria
• Future Outlook
• A Look at Clusters' Planned Investments
• Essential Guidance
• Learn More
• Related Research
• Synopsis
• Table: IT Engagement Index by Company Size and Vertical Market
• Table: IT Propensity Index by Company Size and Vertical Market
• Table: Western Europe SMBs, Cluster Centers
• Table: Western Europe SMBs, Cluster Distribution by Vertical Market
• Table: Western European SMBs, IT Sophistication by Cluster (%)
• Table: Western European SMBs Decision-Making Process by Cluster
• Table: Western European SMBs IT Solutions Dynamics by Cluster (% of Companies Investing in the Solution)
• Figure: Western Europe SMBs, Cluster Distribution by Company Size
• Figure: Western Europe SMBs, Type of External Advisors Consulted by Cluster
• Figure: Western Europe Laggards: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
• Figure: Western Europe Wait-and-See SMBs: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
• Figure: Western Europe Fast Followers: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
• Figure: Western Europe IT-Oriented SMBs: Reasons for Choosing the Primary IT Supplier versus Customer Satisfaction with Their Performance
• Figure: Western Europe SMBs SaaS Dynamics by Cluster (% of Companies Planning to Invest in SaaS)

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