IDC's AppStats Survey: CRM Application Software Implementations and Future Plans, Focusing on Maintenance and License/Delivery Models Choices of U.S. Organizations by Company Size

IDC's AppStats Survey: CRM Application Software Implementations and Future Plans, Focusing on Maintenance and License/Delivery Models Choices of U.S. Organizations by Company Size published by IDC in March, 2010. This report consists of Pages: 23 and the price starts from US $ 4500.

Introduction

Abstract

This IDC study focuses on CRM and analytics application implementations and future plans, including license/delivery model preferences of U.S. companies across all size segments, and is based on our AppStats Survey, #8, conducted in August 2009.

"Our study results would attest that in this troubled economy, U.S. companies are more inclined to make their choices among on-demand CRM applications based on the buying criteria of price and quality over loyalty and commitment to a current supplier, even if the offering from that supplier should possess functionality that is identical to that of a competitive offering," reports Mary Wardley, vice president of CRM Applications for IDC. "With this in mind, SaaS CRM applications vendors need to offer buyers both affordable solutions and identify for them upfront in the sales cycle which specific CRM capabilities will provide them with the greatest business benefit."

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Situation Overview
• Survey Respondent Profiles
• Future Outlook
• CRM Applications Currently in Use
• CRM Application Investment Changes in the Next 12 Months
• CRM Software Application Maintenance Plans in the Next 12–18 Months
• Current CRM Software Delivery Models
• Near-Term Changes Planned in CRM Software Application License/Delivery Models
• Key Reasons for Moving Away from the SaaS or Hosted License/Delivery Model
• Third-Party Services Relied upon When Implementing a CRM or an Analytics Application
• Interest Levels in Current Vendor' s On-Demand Offering Versus Alternative Vendor' s Established On-Demand Offering
• Number of SaaS Projects Planned in the Next 12 Months
• Essential Guidance
• Actions to Consider
• Learn More
• Related Research
• Methodology
• Synopsis
• Table: Respondents by Company Size, 2009
• Table: Respondents by Industry, 2009
• Table: Respondents by Decision-Making Role in Enterprise Software Selection and Company Size (% of Respondents)
• Table: Expected Change in CRM Software Application Investment in the Next 12 Months by Company Size and Application Segment (% of Respondents)
• Table: CRM Software Application Maintenance Plans in the Next 12–18 Months by Company Size and Application Segment (% of Respondents)
• Table: Current CRM Software Application License/Delivery Model by Company Size and Application Segment (% of Respondents)
• Table: Expected Change in CRM Application License/Delivery Model in Next 12 Months by Company Size and Application Segment (% of Respondents)
• Table: Key Considerations for Moving Away from SaaS or Hosted Application Management by Company Size and Application Segment (% of Respondents)
• Table: Use of Third-Party Services While Implementing a CRM Application by Company Size and Application Segment (% of Respondents)
• Figure: Installed CRM Applications by Company Size
• Figure: Expected Change in Investment in CRM Software Application in Next 12 Months by Application Type
• Figure: CRM Software Application Maintenance Plans in the Next 12–18 Months by Application Type
• Figure: Current CRM Software Application License/Delivery Model by Application Type
• Figure: Expected Change in CRM Application License/Delivery Model in Next 12 Months by Application Type
• Figure: Key Considerations for Moving Away from SaaS or Hosted Application Management by Application Type
• Figure: Use of Third-Party Services While Implementing a CRM or an Analytics Application by Application Type
• Figure: Level of Interest in Current Supplier' s On-Demand Offering Versus an Alternative Vendor' s Established On-Demand Offering by Company Size, 2009
• Figure: Number of SaaS Projects Expected to Be Launched in the Next Year by Company Size

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