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Worldwide and U.S. Internet Advertising 2012-2016 Forecast Update: Brighter Outlook for Europe

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  • 20 Pages
  • IDC

This IDC Forecast Update features the latest numbers from IDC's Worldwide New Media Market Model, 2H12: Worldwide and U.S. Data (IDC #239107, January 2013). This document updates Worldwide and U.S. Internet Advertising 2012-2016 Forecast Update (IDC #237728, November 2012).

Table of Contents


IDC Opinion


In This Forecast Update


Future Outlook


  • Market Context

Essential Guidance

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  • Related Research

Table: Worldwide Internet Advertising Spending by Region, 2009-2016 ($B)

Table: U.S. Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Canada Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Western Europe Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Central and Eastern Europe Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Middle East and Africa Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Japan Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Asia/Pacific (Excluding Japan) Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Latin America Internet Advertising Spending by Ad Format, 2009-2016 ($B)


Table: Top 3 Assumptions for the Worldwide and U.S. Internet Advertising Market, 2012-2016


Table: Key Forecast Assumptions for the Worldwide and U.S. Internet Advertising Market, 2012-2016


Table: Worldwide Internet Advertising Spending, 2009-2016: Comparison of November 2012 and January 2013 Forecasts ($B)


Figure: Worldwide Internet Advertising Spending by Region, 2009-2016


Figure: U.S. Internet Advertising Spending Share by Ad Format, 2009-2016


Figure: Worldwide Internet Advertising Spending, 2009-2016: Comparison of November 2012 and January 2013 Forecasts


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