This IDC study provides insight into hard disk drive industry shipments and revenue for the 2014-2018 period. Trends in end-market devices affecting HDD demand are assessed while HDD technology advancements are factored into expected average HDD capacities. The HDD industry structure and relevant industry dynamics along with expected new HDD product features are used to estimate average sales prices and industry revenue.
John Rydning, IDC's research vice president, Hard Disk Drives, says, "The HDD industry has entered a new era where revenue growth is possible without depending upon HDD unit shipment growth. Overall HDD unit demand will likely remain relatively flat through 2018, but industry revenue should grow modestly, exceeding $40 billion by 2017. Given the slow areal density growth outlook, HDD customers will need to adjust to the reality of much slower HDD price declines, especially for some enterprise products. On the surface, it may appear to be a rather dull era for the HDD industry. But in reality, HDD industry participants will have to continue to work at breakneck speed to bring new HDD technologies and nuanced product features to market to support diversifying customer storage requirements, especially by enterprise HDD customers."
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