This IDC study provides the Canadian IT spending and growth forecast over 18 individual vertical markets for the period from 2013 to 2017. It highlights the key trends impacting IT spending in these markets and breaks down spending by IT segment (hardware, software, and IT services).
In terms of IT spending in Canada, the year 2012 was not the year that IDC had expected it to be even halfway through the calendar year. A disappointing back half, dragged down primarily due to dramatic buyer cutbacks in hardware spending by Canadian consumers and business, brought overall annual IT spending growth down to 4.0%. Unfortunately, the fundamentals behind 2012's poor performance directly impact longer-term spending expectations, with 2013 and 2014 growth rates anticipated to be even lower than 2012 --- a mere 2.4% and 3.9%, respectively. Thus, strategic targeting of identified opportunities will be critical for hardware, software, and services vendors to meet or overachieve the market's anticipated lackluster performance.
"While the need to strategically align and allocate resources based on identified opportunities has always been a priority for IT vendors, over the course of the next two years, it will be critical for Canadian IT vendors to not only position themselves in the right targeted markets for the immediate rough ride but balance out that necessity with the need to align themselves for the longer-term opportunity," states Julie Ross, director of IDC's ICT Executive Service research program.